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Value proposition design
Frieda Brioschi / Emma Tracanella
frieda.brioschi@gmail.com / emma.tracanella@gmail.com
IED, 31 Oct 2017

Lesson 3/2017-18
3. Value proposition design
Course program
1. Start-ups
2. Business Model & Canvas
3. Value proposition design
2
3. Value proposition design
Nine out of ten start-ups will
fail
3
2. Business Model & Canvas2. Business Model & Canvas4
2. Business Model & Canvas2. Business Model & Canvas5
2. Business Model & Canvas2. Business Model & Canvas6
2. Business Model & Canvas2. Business Model & Canvas7
2. Business Model & Canvas2. Business Model & Canvas8
2. Business Model & Canvas2. Business Model & Canvas9
2. Business Model & Canvas2. Business Model & Canvas10
2. Business Model & Canvas2. Business Model & Canvas11
https://www.forbes.com/sites/groupthink/2016/03/02/top-20-reasons-why-startups-fail-infographic/#4ccde2753911
3. Value proposition design12 http://technorian.com
3. Value proposition design13
3. Value proposition design14
3. Value proposition design15
3. Value proposition design16
3. Value proposition design17
3. Value proposition design18
3. Value proposition design19
3. Value proposition design20
3. Value proposition design21
3. Value proposition design22
3. Value proposition design23
3. Value proposition design24
3. Value proposition design25
3. Value proposition design26
3. Value proposition design27
3. Value proposition design28
3. Value proposition design29
3. Value proposition design30
3. Value proposition design
Business Model Canvas
31
3. Value proposition design
The Business Model Canvas
During last lesson we discussed what is a business model and how fulfill a
business model canvas, looking into each part:
• Value proposition
• Customer segments
• Channels
• Customer relationship
• Revenue streams
• Key resources
• Key partner
• Key activities
• Cost structure
32
1 2
3
4
5
6
7
89
3. Value proposition design
Value proposition design
33
3. Value proposition design34
2
1
3. Value proposition design35 https://www.flickr.com/photos/osterwalder/7888051104/
3. Value proposition design36
http://liftinteractive.com/studio/strategy-consulting/value-proposition-design/
3. Value proposition design37
https://www.flickr.com/photos/osterwalder/7917587562/
3. Value proposition design38
https://www.flickr.com/photos/osterwalder/7887898256/
1
2
3
4
5
6
3. Value proposition design39
http://indruc.com/wp-content/uploads/2014/09/value-proposition-design_value-map_customer-profile.png
3. Value proposition design40
http://indruc.com/wp-content/uploads/2014/09/value-proposition-design_value-map_customer-profile.png
3. Value proposition design41
http://designstrategyzer.com/design-strategy/
3. Value proposition design42
3. Value proposition design
Value proposition canvas
examples
43
3. Value proposition design44
http://en.wikipedia.org/wiki/Business_Model_Canvashttps://dpi662burns2016.wordpress.com/2016/02/24/reflections-on-my-customer-profile-template/
3. Value proposition design
airbnb
45
http://www.slideshare.net/adrianholzer37/value-proposition-design
3. Value proposition design46
https://issuu.com/strategyzer/docs/vpd_preview/68
3. Value proposition design47
https://anaslearninglab.com/2015/10/25/playground-the-business-model-canvas-and-the-value-proposition-
canvas/
3. Value proposition design48
https://strategyzer.com/
3. Value proposition design49
2003
3. Value proposition design50
2003 - Consumer to Consumer
3. Value proposition design51
2006
3. Value proposition design52
2006 - Small Business to Consumer
3. Value proposition design53
2008
3. Value proposition design54
2008 - Big Business to Consumer
3. Value proposition design55
2008 - Big Business to Consumer
3. Value proposition design56
3. Value proposition design57
3. Value proposition design
Value proposition templates
58
3. Value proposition design
Messaging & Positioning
59 https://www.template.net/design-templates/psd/value-proposition-template/
3. Value proposition design
Essential levels
60 https://www.template.net/design-templates/psd/value-proposition-template/

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Value Proposition Design (v. 2017-2018 eng)