AR Experience Design @ ARE2011

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Lightning Laboratories

Short talGene Becker

Technology

Experience Design for Mobile
Augmented Reality
Gene Becker
May 2011

“You are the world’s ﬁrst
pure play experience designers”
- Bruce Sterling

what makes a compelling experience?
Physical / Mental Self-Expression
Challenge & Creativity

Physical Stimulation Competing
(sights, sounds, touch…) with others

Mental / Emotional Bonding, Sharing &
Stimulation, Imagination Cooperation
ref: Hull, Reid “Experience Design for Pervasive Computing”
© 2010, Layar B.V.

mobile AR experience design practices

1. Zero-click experiences

2. Narrative elements

3. Magic moments

4. Immersion & ﬂow vs. literal positioning

5. AR as social photography

© 2010, Layar B.V.

We’re still in the
silent ﬁlm era of
the AR medium

Historic Market Street layer by bigBigBang

PhillyHistory.org
AR by Deb Boyer & Josh Marcus
@azavea

Tweeps around by TAB

http://www.tabworldmedia.com

Discuss.
Gene Becker
tw: @genebecker
skype: gene.becker
web: www.layar.com
mail: gene@layar.com

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AR Experience Design @ ARE2011

1. Experience Design for Mobile Augmented Reality Gene Becker May 2011

2. “You are the world’s ﬁrst pure play experience designers” - Bruce Sterling

3. what makes a compelling experience? Physical / Mental Self-Expression Challenge & Creativity Physical Stimulation Competing (sights, sounds, touch…) with others Mental / Emotional Bonding, Sharing & Stimulation, Imagination Cooperation ref: Hull, Reid “Experience Design for Pervasive Computing” © 2010, Layar B.V.

5. We’re still in the silent ﬁlm era of the AR medium

6. Historic Market Street layer by bigBigBang

7. Quadmented by Adriano Farano @farano

8. Quadmented by Adriano Farano @farano

9. Quadmented by Adriano Farano @farano

10. Quadmented by Adriano Farano @farano

11. PhillyHistory.org AR by Deb Boyer & Josh Marcus @azavea

12. Berlin Wall layer by Marc Rene Gardeya

13.

14. tiananmen squARed johncraigfreeman.com

15. virtualpublicartproject.com @vpublicart

16. freespace by spacelib