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Beyond Augmented Reality:
Ubiquitous Media Experiences
Gene Becker
twitter @genebecker
gene@lightninglaboratories.com
a view from 10 years ago Cooltown: web-based mobility & ubiquitous computing

  1. Rampant diversity of mobile and embedded information products, wireless and wired communication
  networks, and rich media content will be the norm, fueling an explosion of novel and sophisticated services to feed
  user and business demand for everything Net.

  2. The future network environment is the web. In contrast to tightly held proprietary
  platforms, the web is an open, extensible, heterogeneous, standards-based network infrastructure for delivery of
  services. More importantly, web protocols and conventions are already understood by almost every network,
  computer and software developer on the planet. These key characteristics of openness and widespread acceptance
  will continue to be the basis for a thriving global marketplace of ideas, products and services.

  3. Everything has a web presence. People, places, and things in the physical world will have
  increasingly complex online representations, allowing them to participate in web services. They will become first-
  class citizens of the web. This will enable services to become more personalized, more spontaneous, and more
  responsive to the wide variety of contexts in which people live their lives.

  4. Bridging the physical and online worlds will bring the benefits of web services to the
  bricks-and-mortar world where people still live most of their lives. In turn, online environments will be enriched by
  access to physical places and devices, and to people that don't sit quietly at their desks.

  5. Connected ecosystems of service providers will link together in creative and
  productive ways; a new paradigm will emerge as diverse services are woven effortlessly together.
the world is our platform           (and AR is just one aspect)




                                            Cloud services
                                 Robotics                   Augmented reality
                        Mobile
                                                                    MMO platforms
               Wireless
                                                                            Social media
             Displays
                                     2000 - 2020                            Digital media
              Imaging

                                                                            Gesture
               Storage

                                                                      Tagging
                    Sensing

                             Power                            3D printing
                                            Nano      Bio
If the world is
our platform,
what is our
medium?
hypothesis:
“ubiquitous media”
    (ubimedia)
What is the shape of ubiquitous media?
  Mobile
 Connected
 Embedded
 Embodied
   Social
Multisensory
 Contextual
  Physical
Experiential
magic lenses


         [video]




                   Layar demo video: http://www.youtube.com/watch?v=b64_16K2e08
invisible stories


           [video]




                     Metaio demo video: http://www.youtube.com/watch?v=HFyqRiA33ik
querying the natural world concept design by mac funamizu




                                     source: http://petitinvention.wordpress.com/2008/02/10/future-of-internet-search-mobile-version/
transmedia universes
                                            television
                                                                                  video




       card
       games


                       games

               books
                                                              social
                                   crafts
                                                                       movie posters

toys




                                                         websites



                               clothes      stickers
embodied interaction




media + user interaction
  embedded system
     wireless PAN

                                                        participatory media
                                                         game mechanics
                                media services
                            transmedia marketing

       sensor




                                                         locative media




                           personal data services


  physical integration
 embodied interaction                               extension to new platforms
tangible media




                 Siftables, Sixth Sense (MIT Media Lab)
mixed media




              “A Tribute to Leah Buechley”
              Embroidery and Lilypad Arduino
              by Becky Stern
              http://www.flickr.com/photos/bekathwia/sets/72157604624771620/
things that about…?
 but what tell stories
cyborg senses




image credits: flickr/yog, Quinn Norton
urban storyscapes top down approach




Amsterdam Smart City




                                      New Songdo City




            Shenyang
urban storyscapes bottom up approach




iSee Manhattan
http://www.appliedautonomy.com/isee.html
                                                                Oakland Crimespotting
                                                                http://oakland.crimespotting.org




   Amsterdam REALTIME                      Pigeon Blog                                             Common Sense
   http://realtime.waag.org/               http://www.pigeonblog.mapyourcity.net/                  http://www.communitysensing.org/
the street (view) as performance platform




                                      Street With A View http://www.streetwithaview.com/
something to watch for
Great experiences
are the killer app
for the real world
what makes a compelling experience?
                           Physical / Mental      Self-Expression
                              Challenge             & Creativity


                                                                see also: Flow and the psychology of
                                                                optimal experience (Csikszentmihalyi)

                                          Challenge/
                                          Expression

                                          Dimensions
                                              of
                                          Compelling
                                          Experience


                               Drama/
   Physical Stimulation                                Social                Competing
(sights, sounds, touch…)      Sensation                                      with others

              Mental / Emotional                            Bonding, Sharing &
           Stimulation, Imagination                            Cooperation


                                                           ref: Hull, Reid “Experience Design for Pervasive Computing”
want more?




Exploring playful experience design
with AR, sensors, physical computing,
social mediascapes & transmedia
storymaking.

Follow @ubistudio for updates


                 In theaters this summer!
AR history: sub




              Questions?
              Gene Becker
              tw: @genebecker
              web: www.lightninglaboratories.com
              mail: gene@lightninglaboratories.com

              Lightning Laboratories provides Research and
              Consulting in augmented reality, ubiquitous
              computing, social media and the Internet of
              Things

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Beyond Augmented Reality: Ubiquitous Media Experiences

  • 1. Beyond Augmented Reality: Ubiquitous Media Experiences Gene Becker twitter @genebecker gene@lightninglaboratories.com
  • 2. a view from 10 years ago Cooltown: web-based mobility & ubiquitous computing 1. Rampant diversity of mobile and embedded information products, wireless and wired communication networks, and rich media content will be the norm, fueling an explosion of novel and sophisticated services to feed user and business demand for everything Net. 2. The future network environment is the web. In contrast to tightly held proprietary platforms, the web is an open, extensible, heterogeneous, standards-based network infrastructure for delivery of services. More importantly, web protocols and conventions are already understood by almost every network, computer and software developer on the planet. These key characteristics of openness and widespread acceptance will continue to be the basis for a thriving global marketplace of ideas, products and services. 3. Everything has a web presence. People, places, and things in the physical world will have increasingly complex online representations, allowing them to participate in web services. They will become first- class citizens of the web. This will enable services to become more personalized, more spontaneous, and more responsive to the wide variety of contexts in which people live their lives. 4. Bridging the physical and online worlds will bring the benefits of web services to the bricks-and-mortar world where people still live most of their lives. In turn, online environments will be enriched by access to physical places and devices, and to people that don't sit quietly at their desks. 5. Connected ecosystems of service providers will link together in creative and productive ways; a new paradigm will emerge as diverse services are woven effortlessly together.
  • 3. the world is our platform (and AR is just one aspect) Cloud services Robotics Augmented reality Mobile MMO platforms Wireless Social media Displays 2000 - 2020 Digital media Imaging Gesture Storage Tagging Sensing Power 3D printing Nano Bio
  • 4. If the world is our platform, what is our medium?
  • 6. What is the shape of ubiquitous media? Mobile Connected Embedded Embodied Social Multisensory Contextual Physical Experiential
  • 7. magic lenses [video] Layar demo video: http://www.youtube.com/watch?v=b64_16K2e08
  • 8. invisible stories [video] Metaio demo video: http://www.youtube.com/watch?v=HFyqRiA33ik
  • 9. querying the natural world concept design by mac funamizu source: http://petitinvention.wordpress.com/2008/02/10/future-of-internet-search-mobile-version/
  • 10. transmedia universes television video card games games books social crafts movie posters toys websites clothes stickers
  • 11. embodied interaction media + user interaction embedded system wireless PAN participatory media game mechanics media services transmedia marketing sensor locative media personal data services physical integration embodied interaction extension to new platforms
  • 12. tangible media Siftables, Sixth Sense (MIT Media Lab)
  • 13. mixed media “A Tribute to Leah Buechley” Embroidery and Lilypad Arduino by Becky Stern http://www.flickr.com/photos/bekathwia/sets/72157604624771620/
  • 14. things that about…? but what tell stories
  • 15. cyborg senses image credits: flickr/yog, Quinn Norton
  • 16. urban storyscapes top down approach Amsterdam Smart City New Songdo City Shenyang
  • 17. urban storyscapes bottom up approach iSee Manhattan http://www.appliedautonomy.com/isee.html Oakland Crimespotting http://oakland.crimespotting.org Amsterdam REALTIME Pigeon Blog Common Sense http://realtime.waag.org/ http://www.pigeonblog.mapyourcity.net/ http://www.communitysensing.org/
  • 18. the street (view) as performance platform Street With A View http://www.streetwithaview.com/
  • 20. Great experiences are the killer app for the real world
  • 21. what makes a compelling experience? Physical / Mental Self-Expression Challenge & Creativity see also: Flow and the psychology of optimal experience (Csikszentmihalyi) Challenge/ Expression Dimensions of Compelling Experience Drama/ Physical Stimulation Social Competing (sights, sounds, touch…) Sensation with others Mental / Emotional Bonding, Sharing & Stimulation, Imagination Cooperation ref: Hull, Reid “Experience Design for Pervasive Computing”
  • 22. want more? Exploring playful experience design with AR, sensors, physical computing, social mediascapes & transmedia storymaking. Follow @ubistudio for updates In theaters this summer!
  • 23. AR history: sub Questions? Gene Becker tw: @genebecker web: www.lightninglaboratories.com mail: gene@lightninglaboratories.com Lightning Laboratories provides Research and Consulting in augmented reality, ubiquitous computing, social media and the Internet of Things