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Gene Becker
Samsung Mobile+Services UX Lab
@genebecker
ten
reasons
why AR is
going to
fail

            StartupQuote.com
AR is the new QR
the cost of using AR
exceeds its value




                       Jessie Pearl @ flickr
AR
creates
cognitive
overload
AR
covers
0%
of the
world
AR wants to be like the web,
but we don't even agree on
the most basic stuff
$18M VC
    25M installs
1M downloads/month
3M active users/month
 17,500 developers
4300 published layers
Layar, 2012
even Google isn't talking
about AR
AR is
socially
fraught
consumer-class AR
glasses are a constant 5
      years away
     (and contact lenses are 20)




                                   Steve Mann
a clear view = a near distance
             /




                            Wikipedia
so what to do,
   Ontario?
“you are the world’s first pure-play
      experience designers”

                    - Bruce Sterling, 2010
make more AR




               The Artvertiser
tell old
stories
in new
ways


           Quadmented by Becker & Farano 2010
artists
                  historians
                  librarians
new                  poets
storytellers      teachers
                      kids
for a            filmmakers
new            transmedians
                   curators
medium             athletes
                     cops
               hockey moms
hack the world platform




                      kylemcdonald @ flickr
get your SCENIUS on
What really happened was that there was sometimes very fertile scenes involving
lots and lots of people – some of them artists, some of them collectors, some of
them curators, thinkers, theorists, people who were fashionable and knew what
the hip things were – all sorts of people who created a kind of ecology of talent.
And out of that ecology arose some wonderful work.


- Brian Eno
Be flexible about definitions

Be militant about user value
when all else fails, reframe the question




                                        Wikipedia
keep the faith
discuss.




Gene Becker
Samsung Mobile+Services UX Lab
@genebecker

                                 Rich Gold, Art in the Age of Ubicomp, 1992

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