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Microblogging

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Webbers: Anshul(09BM8010) Srikanth(09BM8049) Sujeeth(09BM8053) Uday(09BM8086)
The World in 140 characters
Blogging ,[object Object],[object Object],[object Object]
What the…??? ,[object Object],[object Object],[object Object],[object Object]
Micro blogging
Social Heirarchy
Twitter ,[object Object],[object Object],[object Object],[object Object]
What Do People Tweet About? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social networks feel the tweet-heat! ,[object Object],[object Object],[object Object]
Few other popular Micro blogging sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Technology Comparison ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why twitter when we have facebook or orkut ,[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object]
Technology Comparison (1) Text Length Synchronity μ-blogging 140 characters Asynchronous Blogging Unlimited Asynchronous Email Unlimited Asynchronous IM 300-500 characters Synchronous SMS 160 characters Asynchronous IRC 256 characters Synchronous
Technology Comparison (2) Methods to access (read) the service Other methods to update the service μ-blogging Browser (webpages, RSS), Stand-alone clients, mobile applications Email, IM, SMS and other mobile applications Blogging Browser (webpages, RSS) Email Email Email clients, None IM Stand-alone clients, browser, mobile applications None SMS Mobile applications None IRC Chat client None
How z who
Features
Technology Comparison (3) Audience/Reach Friend/ Contact list Visibility of Contact list μ-blogging World, community, group, person (1 – many) Yes Public to Private Blogging World, community, group, person (1 – many) No N.A. Email Community, group, person (1 – many) Yes Private IM Group, person (1 – 1) Yes Private SMS Group, person (1 – 1) Yes Private IRC Group, person (1 – 1) No N.A.
Overview of the Microsphere Mar 2006 Oct 2007 Jan 2008 Sep 2008 Jul 2008 Dec 2007 Oct 2008 Timeline
Categorizing the Microsphere Narrow focus Broad Focus Simple features Integrated/Additional features
Google in to mircoblogging
General Uses Means of communication
General Uses ,[object Object]
Applications of Microblogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Applications: Enterprise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding and Marketing
Social CRM
Direct Traffic and Sales Adapted from the book “Twitter Revolution” by Deborah Micek and Warren Whitlock
Applications: Enterprise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company-wide communication
Project management and collaboration ,[object Object],[object Object]
Applications: Education ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages businesses witness from microblogging “Twitter Revolution” by Deborah Micek and Warren Whitlock ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Emerging Research Areas ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Future ,[object Object],[object Object],[object Object],[object Object],[object Object]
Future contd… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter to menace Google? ,[object Object],[object Object],[object Object]
References (Images) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References (Papers) ,[object Object],[object Object],[object Object],[object Object],[object Object]
References (Papers) ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Microblogging

  • 1. Webbers: Anshul(09BM8010) Srikanth(09BM8049) Sujeeth(09BM8053) Uday(09BM8086)
  • 2. The World in 140 characters
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  • 15. Technology Comparison (1) Text Length Synchronity μ-blogging 140 characters Asynchronous Blogging Unlimited Asynchronous Email Unlimited Asynchronous IM 300-500 characters Synchronous SMS 160 characters Asynchronous IRC 256 characters Synchronous
  • 16. Technology Comparison (2) Methods to access (read) the service Other methods to update the service μ-blogging Browser (webpages, RSS), Stand-alone clients, mobile applications Email, IM, SMS and other mobile applications Blogging Browser (webpages, RSS) Email Email Email clients, None IM Stand-alone clients, browser, mobile applications None SMS Mobile applications None IRC Chat client None
  • 19. Technology Comparison (3) Audience/Reach Friend/ Contact list Visibility of Contact list μ-blogging World, community, group, person (1 – many) Yes Public to Private Blogging World, community, group, person (1 – many) No N.A. Email Community, group, person (1 – many) Yes Private IM Group, person (1 – 1) Yes Private SMS Group, person (1 – 1) Yes Private IRC Group, person (1 – 1) No N.A.
  • 20. Overview of the Microsphere Mar 2006 Oct 2007 Jan 2008 Sep 2008 Jul 2008 Dec 2007 Oct 2008 Timeline
  • 21. Categorizing the Microsphere Narrow focus Broad Focus Simple features Integrated/Additional features
  • 22. Google in to mircoblogging
  • 23. General Uses Means of communication
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  • 29. Direct Traffic and Sales Adapted from the book “Twitter Revolution” by Deborah Micek and Warren Whitlock
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Editor's Notes

  1. Today Dave Mustaine told me how excited he was with ex-bassist David Ellefson return to Megadeth. Pizza Hut informed me of their latest line of pizzas that I should try once I return home Steve jobs seems ecstatic about the launch of the iPad while a few tech gurus think its all hot air. Also, I got word about my professor’s disappointment with the level of students these days! All this, through 140 characters!
  2. Similar in concept to blogging, yet hugely different. Possibilities are endless. So powerful, most popular networking sites are incorporating microblogging platforms.
  3. Princeton research on dopamine surges on sending 8 to 10 tweets.