This ppt will guide the advertisers who are working on CPA campaigns.This ppt will show them how can they increasing and tracking performance using vNative so that they will get high ROI.

1. How to Increase &Track Performance of CPA Campaigns
for high ROI
By : UditVerma
Co-founder, vNative https://vnative.com

2. In online advertisement value of various campaign metrics has been subject to much debate .
High CTRs drive targeted consumers to the merchant’s website. However, when you are dealing
with the performance related campaigns, where high ROI ( return on investment ) is the goal, in
this case nimble marketing heads don’t pay much attention to impression or click based metrics.
Instead, the performance marketers tend to value the actions their campaigns drive, and the
resulting cost per action (CPA).

3. Next slides will guide you in Increase &Track Performance of CPA
Campaigns for high ROI using vNative

4. Setup a CPA Campaign on vNative
• STEP I: Go to Campaign List from Campaign
Menu on left bar and click on new Campaign
button, enter the required details.
Read this blog to know how to create campaigns
in vNative.
• STEP II: Select commission model as CPA and
then save.

5. Track conversions with vNative Advertiser Plugin
• STEP I:You can either copy the image pixel and insert into your code ofThankYou Page or
Install our vNative Advertiser WordPress Plugin (recommended)

6. • STEP II: Now Create a NewTracking
Code From the Plugin Settings page
and insert your pixel in the plugin.
1: put the name of the campaigns,
2: put the pixel code in the black box,
3: Choose among the options to add the code,
4: Select the product whose sales you want to track,
5: Add extra parameters into the code (only for premium users)

7. • STEP III: Now you can verify the pixel from setting page and activate the Campaign.

8. Check Performance Report
This report shows you the best
Converting Device and Geo and
Region with which you can actually
differentiate on what’s working
what’s not.

9. vNatives' tool on native advertising helps most of the clients to
increase their ROI.

10. • Sometimes many CPA Campaigns
Fails to perform due to many reasons
like proper niche targeting,
presentation of Ad unit to users are
one of the top reasons ,with vNative
you can quickly create a Native Ad
Unit of your CPA campaign and
deploy it on any site with the ability
to target ad viewability based on
interests.Thus doubling reach and
profits.

11. • Unlike traditional display ads, native ads
appear right in the content stream and mimic
the form and function of the content around
them and thus performs better, after we
have completed the flow the native ad will be
shown something like the picture in the next
page.

12. ThankYou

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