This document discusses how small businesses can use Google Alerts to gather intelligence about their industry, competition, partners and clients. It explains that Google Alerts provide email updates on the latest relevant Google search results based on search queries. It provides instructions for setting up Google Alerts searches and recommends businesses create alerts for topics like their own name, business partners and website to monitor their online reputation. The overall purpose is to help small businesses develop their business using online intelligence gathered through Google Alerts.

1. Strategies for Business Development
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Small Business Marketing

2. Agenda
• What are Google Alerts?
• How to use Alerts to develop business
• How to create a Google Alert
• Your online reputation
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Small Business Marketing

3. What are Google Alerts?
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4. Email updates of the latest relevant Google results
(web, news, etc.) based on your queries.
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5. Developing Business
Gathering & Using Intelligence
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6. Collecting Intelligence
• Industry/Competition
• Business names, Owners & Key
personnel, Partners & Suppliers
• Partners/Clients
• Products & Services, Hobbies &
Activities, Groups & Organizations
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7. Create a Google Alert
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8. h t t p : / / w w w. g o o g l e . c o m / a l e r t s
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9. h t t p : / / w w w. g o o g l e . c o m / a l e r t s
Search query
• Industry
• Competitor
• Partner/Supplier
• Product/Service
• Location
• Organization
• Hobby
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10. h t t p : / / w w w. g o o g l e . c o m / a l e r t s
Result type
• Everything
• News
• Blogs
• Videos
• Discussions
• Books
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11. h t t p : / / w w w. g o o g l e . c o m / a l e r t s
How often
• As it happens
• Once a day
• Once a week
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12. h t t p : / / w w w. g o o g l e . c o m / a l e r t s
How many
• Only the best results
• All results
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13. h t t p : / / w w w. g o o g l e . c o m / a l e r t s
Deliver to
• Your Gmail Account
• Feed
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14. Create As Many
As You Need
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15. Emailed results
• tucson web design
• All results
• As it happens
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16. Feed results
• Google Reader
• Subscriptions
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17. Online Reputation
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18. Online reputation
• Business Name
• Business Partner
• Website Address
• Your Name
• Spouse’s Name
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19. What Google Alerts Are
Gather Intelligence
Create an Alert
Online Reputation
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Small Business Marketing

20. Mike Erickson
520-777-6142
Mike@MinuteWithMike.com
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Small Business Marketing