An effective search engine optimization plan requires many different components. Your content, links...

1. Leading Ideas About Seo That Are Simple To Follow!
An effective search engine optimization plan requires many different components. Your content,
links both inbound and outbound, even the size of text on a page can all make a difference in your
rankings. This article will show you some of the most effective ways to increasing the rankings of
your site.
If your site has a defined set of categories, optimize the URLs on your site to contain the keywords
associated with the categories. Say you have two categories, cats and dogs. Google likes it better if
the URLs for such a site are mysite.com/cats and mysite.com/dogs as opposed to something like
mysite.com?category=1. Even more importantly, people searching for a keyword associated with
one of the categories are more likely to arrive at one of your subpages when you use a logical URL
structure.
To search engine optimize your website, avoid using navigation menus that utilize JavaScript, forms
or CSS. These types of navigation menus can't be crawled by search engine spiders. If you must use
one of these types of navigation menus, be sure to duplicate your site navigation, as normal
hyperlinks, in the footer of each page.
Don't put large amounts of information in the TITLE or META tags of a website. Putting large
numbers of keywords in these two areas of a page is a common tactic used by spammers. There is
evidence that websites that have lots of information in these tags are heavily penalized by Google
and other search engines.
When it comes to search engine optimization, you have to be patient. You are not going to see
immediate jumps in traffic simply because you optimized your site yesterday. It can take up to
several months to see a significant result from your search engine optimization process. Especially if
you are a new business, or have recently started using a web site.
When putting in keywords, make sure that you put in some variations of those important words.
Diversifying your keywords is a great help to the overall search engine optimization of a site. This
can be done as simply as using synonyms and plurals of your main keywords. This way people who
are searching for similar terms will be more likely to find your page as a result.
Optimize your site using breadcrumb navigation. Breadcrumb navigation means including a series of
links that lead the viewer incrementally back to the homepage of your site. These make it easier for
visitors to find their way around your site and increase the incidence of your target keywords, plus
the search engine spiders can index your site more easily.
Keywords are the http://www.microsoft.com/web/seo/ backbone of search engine optimization.
Keywords, when written, should be italicized, underlined, and bold when possible. Check into the
backlinks of those you consider competitors. Copy their backlinks creatively. You need backlinks
pointing at your site as much as possible. Get backlinks from sites that have the same theme as
yours.

2. Try to keep flash and frames to a minimum on your site. They may look pretty, but they are horrible
for search engine optimization and engines can't decode them easily. If you have to use flash, make
sure to also include links or keywords on the bottom of your pages.
A good rule of thumb for proper search engine optimization is to include your keywords and keyword
phrases in your HTML title tag. Your title tag is among the most important places to have your
keyword as they are strongly weighed by search engines. They are the most appropriate place for
you how to seo step by step keywords for the highest level of optimization.
Making use of HTML header tags can help optimize a page's search engine ranking. While the lower
levels of header tags are unrestricted, a page can only have one header assigned to the top (H1)
level. This is typically reserved for the page's title. Including multiple H1 tags will break a page's
HTML and render other SEO efforts pointless.
As Google and other search engines have evolved over time, they have started emphasizing high
quality links. Search engines are now ignoring, manually suppressing, or otherwise penalizing web
sites that attempt to fraudulently attain first page status in search results. The lesson is to only
present your page in an ethical and responsible manner in using valid Search Engine Optimization.
Removing all inline javascript to a
separate file will speed up the page load
times. You will want to put these in a .js
include file. This will help you with search
rankings as well, and it is more appealing
to the eye when set up in this manner.
Put your navigation at the end of your
code. You want the search engine to
spider the copy on your page before it
leaves to visit other parts of your website;
so give it what it needs! Feed it the
content first, and then leave the site map
and other navigation at the bottom where
it belongs.
There are many free keyword tools available online, so make use of them. Knowing the top keywords
that people are using to access your website, or your competitors', is key to driving traffic your way.
Google Adwords has an excellent free tool which you should definitely use in your research.
Don't overlook images as an important way to grab more traffic. Many site owners and bloggers get
a lot of traffic from people searching for specific images. All of the major search engines have image
searches, so make sure all of the images on your site or blog are SEO-optimized. Add your keyword
phrases into your image captions and filenames.
Use an HTTP 301 redirect instead of a meta refresh or a 302 redirect. 301 redirects tell the search
engine that the new location for your site is permanent and they should index the new location. Meta
refresh and 302 redirects are intended for temporary re-locations, and are often used by spammers,

3. meaning that using them could hurt your rankings.
By employing the tips in this article, you can make sure your business will come up in the most web
searches possible. By optimizing your search terms your web site will come up as a link in many
different results, which will spread your business name to plenty of potential customers.