6. Facebook İstatistikleri People on Facebook More than 400 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 500 billion minutes per month Activity on Facebook There are over 160 million objects that people interact with (pages, groups and events) Average user is connected to 60 pages, groups and events Average user creates 70 pieces of content each month More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. Global Reach More than 70 translations available on the site About 70% of Facebook users are outside the United States Over 300,000 users helped translate the site through the translations application Mobile There are more than 100 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users. http://www.facebook.com/press.php
9. Sosyal İşbirliği ve Katılım İhtiyacını Güçlendiren Trendler Hierarchical Networked / Collaborative
10. recognize that using the web to partner with their customers will have a significant impact ontheir business of enterprise early adopters are planning online communities B2C B2B Sosyal Dönüşüm Sosyal Medya Şirket-Müşteri arasındaki ilişkiyi değiştiriyor Social Web of U.S. online consumers will be viewing social content by the end of 2009 85% 58% 85% 58% 40% of European online consumers continue their uptake of social media, with more than half now regularly engaging in some type of social content 40% 50+% 50+% Serious Business - Web 2.0 Goes Corporate,
25. President Obama has authored the most successful Internet marketing campaign ever. He and his campaign have gone from the longest of long-shots, to the presidency in less than two years. And his campaign’s embrace of technology has played a key role in spreading his message of hope and change to millions of people – people looking to be part of that change.” Posted by Brent Leary on November 26, 2008Co-Founder and Partner of CRM Essentials LLC “ DönüşBarack Obama transforms the election process Challenge: New politician on the block Approach: Multi-channel social networking processes linked with legacy campaign and communication processes Benefits: Greatly increased supporters via viral effect of social networking and community empowerment Barack Obama’s Social Media Lessons for Business Transform your efforts by harnessing the exponential viraleffect of social media to revolutionize business as usual
26. Ajanda Sosyal Dönüşüm “Sosyal İşletme” Olabilmek Twitter ve Facebook’un İlişki Yönetiminde Etkin Kullanımı “Sosyal Tüketici” Olabilmek Demo
29. Sosyal Medya Kullanımın Şirketlere Faydaları Hızlı şeklide cevap verebilmek için şirketlerin müşterilerden ürünler hakında direkt görüş almasını sağlanması Gerekli SAP CRM süreçlerini otomatik olarak tetikleyerek, müşteri memnuniyetini arttırmaya ve müşteri deneyimini zenginleştirmeye olanak sağlanması Aksiyon almayı ve dikkatli incelemeyi gerektiren milyonlara konuşma ve yorumu etkin, verimli ve hızlı analizlere imkan verecek bir ortam Telefon, fax, sms, chat gibi Klasik kanallarda yürüyen etkileşimlere sosyal medya kanalını ekleyerek doğru 360 derece görünümüne ulaşılabilmesi Müşteri sadakatini arttırmayı, hızlı hizmet vermeyi ve müşterinin taraftar olmasının sağlanması Ürün ve servisler konusunda müşterinin gerçek görüşlerini doğru, ilk ağızdan hızlıca ulaşabilmesi Yaratılan kampanyalar ile talep artışı sağlamak, ucuz ve hızlıca doğru hedef kitleye ulaşabilmek. Elektronik ticaret ve web analizleri entegrasyonları ile beraber kampanya etkinliklerinin doğru ölçümlenebilmesi. Kampanyaların ağızdan ağıza yayılımı etkisini kullanarak büyük kitlelere ulaşabilmek
58. Facebook Nasıl Kullanılabilir?Sosyal ağlar ağızdan-ağıza-pazarlama için en ideal platformlar Tracy earned 700 miles by registering for the Europe double miles offer from World Flyer WORLDFLYER APPLICATION Rapid life in awareness of products and offers Extend reach to a broader customer segment Create intense engagement with the brand Direct Friends Friendof Friends Interested Parties News feed News feed Invite
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62. Launches an email campaign against the segment – Invitation to download Facebook widget and earn 500 bonus miles
88. Daha Fazla Bilgi İçinSAP CRM Online Topluluk ve Kanalları CRM on BPX bpx.sap.comwww.sdn.sap.com/irj/bpx/bpx-crm SAP CRM on Twitterwww.twitter.com/sapcrm SAP CRM on facebookwww.facebook.com/pages/SAP-CRM/68317347552 SAP CRM on YouTubewww.youtube.com/sapcrmtv SAP CRM on Flickr:www.flickr.com/photos/sap_crm_events/sets