SlideShare a Scribd company logo
1 of 40
Download to read offline
User Research
                From Exploration to Ideation

                          Mumin Yu & Jen Wang




             Mumin Yu                                   Jen Wang
NTU iNSIGHT, Director of UXLab             NTU iNSIGHT, Sr. UX Researcher of UXLab

USERXING, Founder & Principle Consultant

UiGathering, Committee Member


         mumin.yu@userxing.com                    jen.wang@insight.ntu.edu.tw
User Centered Design




• Early focus on users and tasks
• Empirical measurement of product usage
• Iterative design
Know          Create




Know   USER   Create
Know   USER   Create


                         Participatory
                            Design




       Know   USER   Create


Contextual
 Design
http://www.chi2010.org/authors/cfp-sdc.html




Design an object, interface, system, or service
intended to encourage people to take a walk.




           Explore             Envision
    Know              USER                Create
           Evaluate            Embody
Explore                                                           Envision




 Collect         Analyze        Synthesize         Diverge                Converge            Enrich           Evaluate


   !                "              #                   $                    %                  &                 '
Contextual       Group          Affinity             Wall                    Hot          Visioning             Plus
 Inquiry     Interpretation    Diagraming          Walking                 Ideas                               Minus




                                               Statistical
                                             Macro technique
                                              (many people)

                            SURVEYS                                         VIDEO
                                                                         ETHNOGRAPHY

                Explicit opportunities and needs              Latent opportunities and needs
       Saying                                                                                          Doing

                        FOCUS GROUPS                                 OBSERVATIONAL
                                                                      TECHNIQUES

                                             Micro technique
                                              (few people)
                                              Interpretive




                                              (Moggridge, 2007, P.664)
Explore                                        Envision




 Collect        Analyze       Synthesize   Diverge   Converge            Enrich   Evaluate


    !             "              #           $         %                  &         '
Contextual       Group         Affinity      Wall       Hot          Visioning     Plus
 Inquiry     Interpretation   Diagraming   Walking    Ideas                       Minus




                          ! Contextual Inquiry
• One-on-one
• In the user’s environment
• Observations of user’s behavior
Activities




Environments
Interactions




  Objects
Users




        ctivities

        nvironments

        nteractions

        bjects

        sers
1. Introduce

           2. Switch to Inquiry

           3. Observe and Ask

           4. Record

           5. Share Idea

           6. Wrap up




                Explore                                        Envision




 Collect         Analyze       Synthesize   Diverge   Converge            Enrich   Evaluate


    !              "              #           $         %                  &         '
Contextual        Group         Affinity      Wall       Hot          Visioning     Plus
 Inquiry      Interpretation   Diagraming   Walking    Ideas                       Minus
" Group Interpretation




• Group of 4-6 people
• Share inquiry experience
• Make sense of user’s behavior
• Capturing key findings
Collective Intellignece
                                                Average Member Intelligence
                                                Maximum Member Intellignece


                                          0.6
     Standardize regression coefficient
                                          0.5

                                          0.4

                                          0.3

                                          0.2

                                          0.1

                                           0
                                                    Study 1:         Study 2:
                                                 Video Game     Architectural Design




Important Characteristic of the Behavior
new note?




 User’s Interpretations of the
Events, Artifacts and Problems




        Breakdowns
Cultural Influences




                         New note




Insightful User Quotes
Design Ideas




Questions for Future Inquiry
( Characteristic of the Behavior

) User’s Interpretation

* Breakdowns

+ Cultural Influences

, Insightful Quotes

- Questions

. Design Ideas




Rules of Recording

( One point only

) Who said or did what

* Stand alone
Note ID                   Quotation
 User ID




Statement

                                                      Question



Design Idea




       1. Assembly the team

       2. Explain the process

       3. Assign roles

       4. Tell story (researcher)

       5. Capture key findings (participants)

       6. Write down on sticky note (notetaker)

       7. Keep session on track (moderator)
Explore                                        Envision




 Collect        Analyze       Synthesize   Diverge   Converge            Enrich   Evaluate


    !             "              #           $         %                  &         '
Contextual       Group         Affinity      Wall       Hot          Visioning     Plus
 Inquiry     Interpretation   Diagraming   Walking    Ideas                       Minus




                          # Affinity Diagraming
• Group of 6-8 people
• Organize sticky notes
• Reveal users’ needs
2011 Taiwan UX Summit_Workshop B
2011 Taiwan UX Summit_Workshop B
General




Specific
Rules of Grouping

( Look beyond keyword

) There’s NO absolute right or wrong way

* Need NO consent from others




  !                     "                  #
Rule of Labeling

( Blue: Avoid generalization that hides distinctions

) Pink: Reveal key issues in the data

* Green: Categorical and abstract
2011 Taiwan UX Summit_Workshop B
1. Assembly the team

2. Explain the process

3. Group sticky notes together

4. Group sticky notes individually

5. Handle “bad” sticky notes

6. Label columns in pair

7. Reorganize the wall
Explore                                        Envision




 Collect        Analyze       Synthesize   Diverge   Converge            Enrich   Evaluate


    !             "              #           $         %                  &         '
Contextual       Group         Affinity      Wall       Hot          Visioning     Plus
 Inquiry     Interpretation   Diagraming   Walking    Ideas                       Minus




                                 $ Wall Walking
1. Think “What could we do?”

 2. Extend others’ ideas

 3. Write design ideas (DI) or questions (Q)
    on a new post-it

 4. Place DI next to the post-it you read




Rules of Wall Walking

( Alone and Silently

) From Top to Bottom

* Don’t Worry about Feasibility
Explore                                        Envision




 Collect        Analyze       Synthesize   Diverge   Converge            Enrich   Evaluate


    !             "              #           $         %                  &         '
Contextual       Group         Affinity      Wall       Hot          Visioning     Plus
 Inquiry     Interpretation   Diagraming   Walking    Ideas                       Minus




                                     % Hot Ideas
1. Discuss key issues from affinity

2. Write key issues on paper

3. List hot ideas according to key issues

4. Combine multiple ideas if possible

5. Write hot ideas on paper




     Key Issues
Rules of Key Issues

( Most Central

) Top User Needs

* Not Design Ideas




        Key Issues    Hot Ideas
Explore                                        Envision




 Collect        Analyze       Synthesize   Diverge   Converge            Enrich   Evaluate


    !             "              #           $         %                  &         '
Contextual       Group         Affinity      Wall       Hot          Visioning     Plus
 Inquiry     Interpretation   Diagraming   Walking    Ideas                       Minus




                                     & Visioning
1. Assign roles: Pen, Poker, Participants

2. Vote for a hot idea to start with

3. Pen start asking “Who am I? What am I doing now?”

4. Participants take turns telling story

5. Pen draw on paper

6. Poker ask questions to clarify
Rules of Visioning

  ( No Judgement

  ) Story about Design Ideas

  * Talk to Pen, not Each Other




          Pen:



Participant 1:



Participant 2:
                       (

Participant 3:

Participant 1:

       Poker:



Participant 2:
Explore                                        Envision




 Collect        Analyze       Synthesize   Diverge   Converge            Enrich   Evaluate


    !             "              #           $         %                  &         '
Contextual       Group         Affinity      Wall       Hot          Visioning     Plus
 Inquiry     Interpretation   Diagraming   Walking    Ideas                       Minus




                                 ' Plus & Minus
1. Do evaluation when multiple versions are
    created

 2. Write down the “Plus” of the vision (+)

 3. Write down the “Minus” of the vision (-)

 4. Give a solution to each “Minus”

 5. Consolidate good parts of the each vision
    into one vision.




Rules of Plus and Minus

( User Needs

) Technology Doable

* Good Sale Potential

$ Organizational Mission
Explore                                        Envision




 Collect        Analyze       Synthesize   Diverge   Converge                 Enrich                         Evaluate


   !              "              #           $         %                         &                                 '
Contextual       Group         Affinity      Wall       Hot                Visioning                            Plus
 Inquiry     Interpretation   Diagraming   Walking    Ideas                                                    Minus




                                                                 http://www.cooper.com/journal/2011/08/you_cant_save_your_way_to_inno.html
Thank You.

More Related Content

What's hot

Digital Scholar
Digital Scholar Digital Scholar
Digital Scholar tanbob
 
Lean UX Bootcamp @ 500 Startups - Intro to Usability
Lean UX Bootcamp @ 500 Startups - Intro to UsabilityLean UX Bootcamp @ 500 Startups - Intro to Usability
Lean UX Bootcamp @ 500 Startups - Intro to UsabilityRick Boardman
 
500 Startups UX Bootcamp - Talk to your Effin Users
500 Startups UX Bootcamp - Talk to your Effin Users500 Startups UX Bootcamp - Talk to your Effin Users
500 Startups UX Bootcamp - Talk to your Effin UsersRick Boardman
 
Can one lens see bi and ux developconf
Can one lens see bi and ux   developconfCan one lens see bi and ux   developconf
Can one lens see bi and ux developconfHeather Stark
 
How to be successful in Co-Creation Research
How to be successful in Co-Creation ResearchHow to be successful in Co-Creation Research
How to be successful in Co-Creation ResearchVolker Bilgram
 
Fcv hum mach_grauman
Fcv hum mach_graumanFcv hum mach_grauman
Fcv hum mach_graumanzukun
 
Development and research
Development and researchDevelopment and research
Development and researchilaeadigital
 
Winning Big in UX: Changing the problem-solving culture in organizations.
Winning Big in UX: Changing the problem-solving culture in organizations.Winning Big in UX: Changing the problem-solving culture in organizations.
Winning Big in UX: Changing the problem-solving culture in organizations.Jay Morgan
 
Intuitive dialogs powered by search (in 30 minutes)
Intuitive dialogs powered by search (in 30 minutes)Intuitive dialogs powered by search (in 30 minutes)
Intuitive dialogs powered by search (in 30 minutes)Bjørn Solnørdal Tennøe
 

What's hot (12)

Digital Scholar
Digital Scholar Digital Scholar
Digital Scholar
 
Lean UX Bootcamp @ 500 Startups - Intro to Usability
Lean UX Bootcamp @ 500 Startups - Intro to UsabilityLean UX Bootcamp @ 500 Startups - Intro to Usability
Lean UX Bootcamp @ 500 Startups - Intro to Usability
 
500 Startups UX Bootcamp - Talk to your Effin Users
500 Startups UX Bootcamp - Talk to your Effin Users500 Startups UX Bootcamp - Talk to your Effin Users
500 Startups UX Bootcamp - Talk to your Effin Users
 
Can one lens see bi and ux developconf
Can one lens see bi and ux   developconfCan one lens see bi and ux   developconf
Can one lens see bi and ux developconf
 
How to be successful in Co-Creation Research
How to be successful in Co-Creation ResearchHow to be successful in Co-Creation Research
How to be successful in Co-Creation Research
 
Mobile Research
Mobile ResearchMobile Research
Mobile Research
 
Fcv hum mach_grauman
Fcv hum mach_graumanFcv hum mach_grauman
Fcv hum mach_grauman
 
Development and research
Development and researchDevelopment and research
Development and research
 
STORYTELLING FOR LEADERS
STORYTELLING FOR LEADERSSTORYTELLING FOR LEADERS
STORYTELLING FOR LEADERS
 
Mapping
MappingMapping
Mapping
 
Winning Big in UX: Changing the problem-solving culture in organizations.
Winning Big in UX: Changing the problem-solving culture in organizations.Winning Big in UX: Changing the problem-solving culture in organizations.
Winning Big in UX: Changing the problem-solving culture in organizations.
 
Intuitive dialogs powered by search (in 30 minutes)
Intuitive dialogs powered by search (in 30 minutes)Intuitive dialogs powered by search (in 30 minutes)
Intuitive dialogs powered by search (in 30 minutes)
 

Viewers also liked

Art In Christ The King Chapel
Art In Christ The King ChapelArt In Christ The King Chapel
Art In Christ The King Chapelguestbb7101
 
Christ The King Chapel
Christ The King ChapelChrist The King Chapel
Christ The King Chapelguestbb7101
 
My Before/After Presentation
My Before/After PresentationMy Before/After Presentation
My Before/After Presentationphilhughes
 
Technology Plan For Level 3
Technology Plan For Level 3Technology Plan For Level 3
Technology Plan For Level 3philhughes
 

Viewers also liked (19)

2011 Taiwan UX Summit_Workshop E
2011 Taiwan UX Summit_Workshop E2011 Taiwan UX Summit_Workshop E
2011 Taiwan UX Summit_Workshop E
 
Art In Christ The King Chapel
Art In Christ The King ChapelArt In Christ The King Chapel
Art In Christ The King Chapel
 
Christ The King Chapel
Christ The King ChapelChrist The King Chapel
Christ The King Chapel
 
2012 Taiwan UX Summit 微型工作坊 簡報
2012 Taiwan UX Summit 微型工作坊 簡報2012 Taiwan UX Summit 微型工作坊 簡報
2012 Taiwan UX Summit 微型工作坊 簡報
 
My Before/After Presentation
My Before/After PresentationMy Before/After Presentation
My Before/After Presentation
 
UiGathering Talk - Visual Design Opening Speech / by David Chen
UiGathering Talk - Visual Design Opening Speech / by David ChenUiGathering Talk - Visual Design Opening Speech / by David Chen
UiGathering Talk - Visual Design Opening Speech / by David Chen
 
2012 Taiwan UX Summit 工作坊C 簡報
2012 Taiwan UX Summit 工作坊C 簡報2012 Taiwan UX Summit 工作坊C 簡報
2012 Taiwan UX Summit 工作坊C 簡報
 
UiGathering Talk - Masters of visualization / by Allen Chan
UiGathering Talk - Masters of visualization / by Allen ChanUiGathering Talk - Masters of visualization / by Allen Chan
UiGathering Talk - Masters of visualization / by Allen Chan
 
2014通訊大賽 - UX Coach機制與專家講座
2014通訊大賽 - UX Coach機制與專家講座2014通訊大賽 - UX Coach機制與專家講座
2014通訊大賽 - UX Coach機制與專家講座
 
UiGathering 2012.03 Slide (Edgar Liu)
UiGathering 2012.03 Slide (Edgar Liu)UiGathering 2012.03 Slide (Edgar Liu)
UiGathering 2012.03 Slide (Edgar Liu)
 
Technology Plan For Level 3
Technology Plan For Level 3Technology Plan For Level 3
Technology Plan For Level 3
 
2012 Taiwan UX Summit 工作坊A 簡報
2012 Taiwan UX Summit 工作坊A 簡報2012 Taiwan UX Summit 工作坊A 簡報
2012 Taiwan UX Summit 工作坊A 簡報
 
2014通訊大賽 - UX Coach機制與專家講座 (簡要版)
2014通訊大賽 - UX Coach機制與專家講座 (簡要版)2014通訊大賽 - UX Coach機制與專家講座 (簡要版)
2014通訊大賽 - UX Coach機制與專家講座 (簡要版)
 
2011 Taiwan UX Summit_Workshop A
2011 Taiwan UX Summit_Workshop A2011 Taiwan UX Summit_Workshop A
2011 Taiwan UX Summit_Workshop A
 
2012 Taiwan UX Summit 專題演講(一)簡報
2012 Taiwan UX Summit 專題演講(一)簡報2012 Taiwan UX Summit 專題演講(一)簡報
2012 Taiwan UX Summit 專題演講(一)簡報
 
UiGathering 2012.07 Slide (Hoper Wang)
UiGathering 2012.07 Slide (Hoper Wang)UiGathering 2012.07 Slide (Hoper Wang)
UiGathering 2012.07 Slide (Hoper Wang)
 
UiGathering Talk - Motion User Interface / by Ivan Wei
UiGathering Talk - Motion User Interface / by Ivan WeiUiGathering Talk - Motion User Interface / by Ivan Wei
UiGathering Talk - Motion User Interface / by Ivan Wei
 
UiGathering 2012.07 Slide (Derek Liu)
UiGathering 2012.07 Slide (Derek Liu)UiGathering 2012.07 Slide (Derek Liu)
UiGathering 2012.07 Slide (Derek Liu)
 
2012 Taiwan UX Summit 專題演講(四)簡報
2012 Taiwan UX Summit 專題演講(四)簡報2012 Taiwan UX Summit 專題演講(四)簡報
2012 Taiwan UX Summit 專題演講(四)簡報
 

Similar to 2011 Taiwan UX Summit_Workshop B

Activity-Based Serendipitous Recommendations with the Magitti Mobile Leisure ...
Activity-Based Serendipitous Recommendations with the Magitti Mobile Leisure ...Activity-Based Serendipitous Recommendations with the Magitti Mobile Leisure ...
Activity-Based Serendipitous Recommendations with the Magitti Mobile Leisure ...bo begole
 
Advisoryboard2
Advisoryboard2Advisoryboard2
Advisoryboard2garagenoda
 
How do we create great user experiences?
How do we create great user experiences?How do we create great user experiences?
How do we create great user experiences?Jan Hagen
 
Florida Memory Project and Usability
Florida Memory Project and UsabilityFlorida Memory Project and Usability
Florida Memory Project and UsabilityFlorence Paisey
 
Qt draft educause
Qt draft educauseQt draft educause
Qt draft educauselcpugliese
 
Visualising the user experience
Visualising the user experience Visualising the user experience
Visualising the user experience Darren Menachemson
 
Design the future of the Australian Web Industry with Design Thinking
Design the future of the Australian Web Industry with Design ThinkingDesign the future of the Australian Web Industry with Design Thinking
Design the future of the Australian Web Industry with Design ThinkingWilliam Donovan
 
World Usability Day Singapore 2008
World Usability Day Singapore 2008World Usability Day Singapore 2008
World Usability Day Singapore 2008Daniel Alenquer
 
SemTech 2012 - Making your semantic app addictive: Incentivizing Users
SemTech 2012 - Making your semantic app addictive: Incentivizing UsersSemTech 2012 - Making your semantic app addictive: Incentivizing Users
SemTech 2012 - Making your semantic app addictive: Incentivizing UsersINSEMTIVES project
 
Measuring Communities of Practice
Measuring Communities of PracticeMeasuring Communities of Practice
Measuring Communities of PracticeKarsten D. Wolf
 
Exploring UX Practices 4 Product Development Agile2012
Exploring UX Practices 4 Product Development Agile2012Exploring UX Practices 4 Product Development Agile2012
Exploring UX Practices 4 Product Development Agile2012Ariadna Font Llitjos
 
Exploring ux practices 4 product development agile2012
Exploring ux practices 4 product development agile2012Exploring ux practices 4 product development agile2012
Exploring ux practices 4 product development agile2012drewz lin
 
Using Design thinking to tackle Wicked Problems
Using Design thinking to tackle Wicked ProblemsUsing Design thinking to tackle Wicked Problems
Using Design thinking to tackle Wicked ProblemsClaireSpacecubed
 
Creating creativity
Creating creativityCreating creativity
Creating creativityKreativeAsia
 
Design Research (is not Market Research)
Design Research (is not Market Research)Design Research (is not Market Research)
Design Research (is not Market Research)Joyce Chou
 
UCREW User Centered Design
UCREW User Centered DesignUCREW User Centered Design
UCREW User Centered Designugivedotorg
 
The elements of product success for business leaders
The elements of product success for business leadersThe elements of product success for business leaders
The elements of product success for business leadersNick Myers
 

Similar to 2011 Taiwan UX Summit_Workshop B (20)

Activity-Based Serendipitous Recommendations with the Magitti Mobile Leisure ...
Activity-Based Serendipitous Recommendations with the Magitti Mobile Leisure ...Activity-Based Serendipitous Recommendations with the Magitti Mobile Leisure ...
Activity-Based Serendipitous Recommendations with the Magitti Mobile Leisure ...
 
Advisoryboard2
Advisoryboard2Advisoryboard2
Advisoryboard2
 
How do we create great user experiences?
How do we create great user experiences?How do we create great user experiences?
How do we create great user experiences?
 
Florida Memory Project and Usability
Florida Memory Project and UsabilityFlorida Memory Project and Usability
Florida Memory Project and Usability
 
Qt draft educause
Qt draft educauseQt draft educause
Qt draft educause
 
Visualising the user experience
Visualising the user experience Visualising the user experience
Visualising the user experience
 
Design the future of the Australian Web Industry with Design Thinking
Design the future of the Australian Web Industry with Design ThinkingDesign the future of the Australian Web Industry with Design Thinking
Design the future of the Australian Web Industry with Design Thinking
 
David Quijano - Dynamic Innovation
David Quijano - Dynamic InnovationDavid Quijano - Dynamic Innovation
David Quijano - Dynamic Innovation
 
Apps are for Humans
Apps are for HumansApps are for Humans
Apps are for Humans
 
World Usability Day Singapore 2008
World Usability Day Singapore 2008World Usability Day Singapore 2008
World Usability Day Singapore 2008
 
SemTech 2012 - Making your semantic app addictive: Incentivizing Users
SemTech 2012 - Making your semantic app addictive: Incentivizing UsersSemTech 2012 - Making your semantic app addictive: Incentivizing Users
SemTech 2012 - Making your semantic app addictive: Incentivizing Users
 
Measuring Communities of Practice
Measuring Communities of PracticeMeasuring Communities of Practice
Measuring Communities of Practice
 
Exploring UX Practices 4 Product Development Agile2012
Exploring UX Practices 4 Product Development Agile2012Exploring UX Practices 4 Product Development Agile2012
Exploring UX Practices 4 Product Development Agile2012
 
Exploring ux practices 4 product development agile2012
Exploring ux practices 4 product development agile2012Exploring ux practices 4 product development agile2012
Exploring ux practices 4 product development agile2012
 
Using Design thinking to tackle Wicked Problems
Using Design thinking to tackle Wicked ProblemsUsing Design thinking to tackle Wicked Problems
Using Design thinking to tackle Wicked Problems
 
Creating creativity
Creating creativityCreating creativity
Creating creativity
 
Choosing the Right UX Method
Choosing the Right UX MethodChoosing the Right UX Method
Choosing the Right UX Method
 
Design Research (is not Market Research)
Design Research (is not Market Research)Design Research (is not Market Research)
Design Research (is not Market Research)
 
UCREW User Centered Design
UCREW User Centered DesignUCREW User Centered Design
UCREW User Centered Design
 
The elements of product success for business leaders
The elements of product success for business leadersThe elements of product success for business leaders
The elements of product success for business leaders
 

More from UXTW(Taiwan User Experience Professional Association) (6)

2012 Taiwan UX Summit 專題演講(二)簡報
2012 Taiwan UX Summit 專題演講(二)簡報2012 Taiwan UX Summit 專題演講(二)簡報
2012 Taiwan UX Summit 專題演講(二)簡報
 
2012 Taiwan UX Summit 工作坊B 簡報
2012 Taiwan UX Summit 工作坊B 簡報2012 Taiwan UX Summit 工作坊B 簡報
2012 Taiwan UX Summit 工作坊B 簡報
 
2012 Taiwan UX Summit 工作坊D 簡報
2012 Taiwan UX Summit 工作坊D 簡報2012 Taiwan UX Summit 工作坊D 簡報
2012 Taiwan UX Summit 工作坊D 簡報
 
2011 Taiwan UX Summit_Workshop D
2011 Taiwan UX Summit_Workshop D2011 Taiwan UX Summit_Workshop D
2011 Taiwan UX Summit_Workshop D
 
2011 Taiwan UX Summit_Workshop F
2011 Taiwan UX Summit_Workshop F2011 Taiwan UX Summit_Workshop F
2011 Taiwan UX Summit_Workshop F
 
0515 UiGathering Talk - Mobile App by Angel Wu
0515 UiGathering Talk - Mobile App by Angel Wu0515 UiGathering Talk - Mobile App by Angel Wu
0515 UiGathering Talk - Mobile App by Angel Wu
 

Recently uploaded

Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
UI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design SuccessUI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design SuccessThink 360 Studio
 
Models of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa LetšosaModels of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa Letšosaannemarleenolthof1
 
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfUnlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfIBM
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara RakovskaAMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara RakovskaBarusRa
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 

Recently uploaded (18)

Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
UI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design SuccessUI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design Success
 
Models of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa LetšosaModels of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa Letšosa
 
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfUnlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara RakovskaAMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 

2011 Taiwan UX Summit_Workshop B

  • 1. User Research From Exploration to Ideation Mumin Yu & Jen Wang Mumin Yu Jen Wang NTU iNSIGHT, Director of UXLab NTU iNSIGHT, Sr. UX Researcher of UXLab USERXING, Founder & Principle Consultant UiGathering, Committee Member mumin.yu@userxing.com jen.wang@insight.ntu.edu.tw
  • 2. User Centered Design • Early focus on users and tasks • Empirical measurement of product usage • Iterative design
  • 3. Know Create Know USER Create
  • 4. Know USER Create Participatory Design Know USER Create Contextual Design
  • 5. http://www.chi2010.org/authors/cfp-sdc.html Design an object, interface, system, or service intended to encourage people to take a walk. Explore Envision Know USER Create Evaluate Embody
  • 6. Explore Envision Collect Analyze Synthesize Diverge Converge Enrich Evaluate ! " # $ % & ' Contextual Group Affinity Wall Hot Visioning Plus Inquiry Interpretation Diagraming Walking Ideas Minus Statistical Macro technique (many people) SURVEYS VIDEO ETHNOGRAPHY Explicit opportunities and needs Latent opportunities and needs Saying Doing FOCUS GROUPS OBSERVATIONAL TECHNIQUES Micro technique (few people) Interpretive (Moggridge, 2007, P.664)
  • 7. Explore Envision Collect Analyze Synthesize Diverge Converge Enrich Evaluate ! " # $ % & ' Contextual Group Affinity Wall Hot Visioning Plus Inquiry Interpretation Diagraming Walking Ideas Minus ! Contextual Inquiry
  • 8. • One-on-one • In the user’s environment • Observations of user’s behavior
  • 11. Users ctivities nvironments nteractions bjects sers
  • 12. 1. Introduce 2. Switch to Inquiry 3. Observe and Ask 4. Record 5. Share Idea 6. Wrap up Explore Envision Collect Analyze Synthesize Diverge Converge Enrich Evaluate ! " # $ % & ' Contextual Group Affinity Wall Hot Visioning Plus Inquiry Interpretation Diagraming Walking Ideas Minus
  • 13. " Group Interpretation • Group of 4-6 people • Share inquiry experience • Make sense of user’s behavior • Capturing key findings
  • 14. Collective Intellignece Average Member Intelligence Maximum Member Intellignece 0.6 Standardize regression coefficient 0.5 0.4 0.3 0.2 0.1 0 Study 1: Study 2: Video Game Architectural Design Important Characteristic of the Behavior
  • 15. new note? User’s Interpretations of the Events, Artifacts and Problems Breakdowns
  • 16. Cultural Influences New note Insightful User Quotes
  • 17. Design Ideas Questions for Future Inquiry
  • 18. ( Characteristic of the Behavior ) User’s Interpretation * Breakdowns + Cultural Influences , Insightful Quotes - Questions . Design Ideas Rules of Recording ( One point only ) Who said or did what * Stand alone
  • 19. Note ID Quotation User ID Statement Question Design Idea 1. Assembly the team 2. Explain the process 3. Assign roles 4. Tell story (researcher) 5. Capture key findings (participants) 6. Write down on sticky note (notetaker) 7. Keep session on track (moderator)
  • 20. Explore Envision Collect Analyze Synthesize Diverge Converge Enrich Evaluate ! " # $ % & ' Contextual Group Affinity Wall Hot Visioning Plus Inquiry Interpretation Diagraming Walking Ideas Minus # Affinity Diagraming
  • 21. • Group of 6-8 people • Organize sticky notes • Reveal users’ needs
  • 25. Rules of Grouping ( Look beyond keyword ) There’s NO absolute right or wrong way * Need NO consent from others ! " #
  • 26. Rule of Labeling ( Blue: Avoid generalization that hides distinctions ) Pink: Reveal key issues in the data * Green: Categorical and abstract
  • 28. 1. Assembly the team 2. Explain the process 3. Group sticky notes together 4. Group sticky notes individually 5. Handle “bad” sticky notes 6. Label columns in pair 7. Reorganize the wall
  • 29. Explore Envision Collect Analyze Synthesize Diverge Converge Enrich Evaluate ! " # $ % & ' Contextual Group Affinity Wall Hot Visioning Plus Inquiry Interpretation Diagraming Walking Ideas Minus $ Wall Walking
  • 30. 1. Think “What could we do?” 2. Extend others’ ideas 3. Write design ideas (DI) or questions (Q) on a new post-it 4. Place DI next to the post-it you read Rules of Wall Walking ( Alone and Silently ) From Top to Bottom * Don’t Worry about Feasibility
  • 31. Explore Envision Collect Analyze Synthesize Diverge Converge Enrich Evaluate ! " # $ % & ' Contextual Group Affinity Wall Hot Visioning Plus Inquiry Interpretation Diagraming Walking Ideas Minus % Hot Ideas
  • 32. 1. Discuss key issues from affinity 2. Write key issues on paper 3. List hot ideas according to key issues 4. Combine multiple ideas if possible 5. Write hot ideas on paper Key Issues
  • 33. Rules of Key Issues ( Most Central ) Top User Needs * Not Design Ideas Key Issues Hot Ideas
  • 34. Explore Envision Collect Analyze Synthesize Diverge Converge Enrich Evaluate ! " # $ % & ' Contextual Group Affinity Wall Hot Visioning Plus Inquiry Interpretation Diagraming Walking Ideas Minus & Visioning
  • 35. 1. Assign roles: Pen, Poker, Participants 2. Vote for a hot idea to start with 3. Pen start asking “Who am I? What am I doing now?” 4. Participants take turns telling story 5. Pen draw on paper 6. Poker ask questions to clarify
  • 36. Rules of Visioning ( No Judgement ) Story about Design Ideas * Talk to Pen, not Each Other Pen: Participant 1: Participant 2: ( Participant 3: Participant 1: Poker: Participant 2:
  • 37. Explore Envision Collect Analyze Synthesize Diverge Converge Enrich Evaluate ! " # $ % & ' Contextual Group Affinity Wall Hot Visioning Plus Inquiry Interpretation Diagraming Walking Ideas Minus ' Plus & Minus
  • 38. 1. Do evaluation when multiple versions are created 2. Write down the “Plus” of the vision (+) 3. Write down the “Minus” of the vision (-) 4. Give a solution to each “Minus” 5. Consolidate good parts of the each vision into one vision. Rules of Plus and Minus ( User Needs ) Technology Doable * Good Sale Potential $ Organizational Mission
  • 39. Explore Envision Collect Analyze Synthesize Diverge Converge Enrich Evaluate ! " # $ % & ' Contextual Group Affinity Wall Hot Visioning Plus Inquiry Interpretation Diagraming Walking Ideas Minus http://www.cooper.com/journal/2011/08/you_cant_save_your_way_to_inno.html