Speaking during the Marketing Automation Unplugged-event organized by SBD on February 5th 2015, Charlotta Wark presented IBM's solution for data usage in marketing.
6. Partner with your CIO
to start using analytics
now
Use analytics to become
personal with your Clients
Team cross C-level to
work on your corporate
character – Today, “how
you are, is who you are”
Three tips …