Basics of building great products - focus on problems, PS fit, PM fit, User research, Measuring and other tactics

1. Basics of Building Great
Products
@ujjwaltrivedi

2. Ujjwal V. Trivedi
UVTimes

3. Problem
Solution
Product
Product

4. Building the
Product
Before building
- Who? Why? How?
While building
- Customer Development
After building
- Measure ACME, Learn, Repeat

5. Pre-Building
Who? How?
Why?
Humans Technology
Business

6. Problems
Understanding problems
- Latent
- Passive
- Active
- Urgent

7. Solutions
- Hate it
- Like it
- Love it

8. User
“Everyone” is your ENEMY #1

9. User
Don’t take solutions from your customers

10. User
Understanding Users
- What they do (relevant to your target problem)
- How do they do it?
- Why they do it this way?
- Where do they look for a solution?

11. Building the
Product
Before building
- Who? Why? How?
While building
- Customer Development
After building
- Measure ACME, Learn, Repeat

12. Building the
Experience
Design FTUE
Design a High point
Design the End Experience

13. First Time User Experience
Empty State
First Step
Positive Reinforcement
Instant Gratification

14. Involve the team
First 100 Customers
Content, SEO, Positioning
Key Metrics

15. Involve the team
First 100 Customers
Content, SEO, Positioning
Key Metrics

16. Building the
Product
Before building
- Who? Why? How?
While building
- Customer Development
After building
- Measure ACME, Learn, Repeat

17. Build-Measure-Learn… repeat!
Qualitative and Quantitative
Decide success metrics before you build (ACME)
It’s hard, keep at it.

18. Thanks
ujjwaltrivedi - Gmail/Twitter/Linkedin