Thinking about problems is important but if you have a product in a mature state, you can innovate by starting to think about by-products of your product. Short deck based on blog post http://uvtimes.blogspot.com/2017/07/upgrade-yourself-be-by-product-manager.html that I presented at an event Upstart organised by PayU.

1. Be a By-product Manager
Ujjwal Vijendra Trivedi

2. What’s a Product?

3. Problems > Solution > Products
Problem
Solution
Product

4. Needs & Wants > Problems > Solution > Products
Problem
Solution
Product
Needs & Wants

5. What are the by-products of your product?
● “What exactly” are they
using it for?
● What else are they using it
for?

6. Analyse the new problem scope
Do you see a New feature? New product?
Is there an opportunity to take their experience to the next level?
Do you see an opportunity to sell?

7. Your product is creating new
problems.
Who’s solving for it?

8. Thank You
UVTimes.blogspot.com
ujjwaltrivedi@gmail.com