This document discusses how to build a data-driven product roadmap. It recommends defining goals, prioritizing features using brackets like "expected" and "advanced", setting measurable goals, and publishing the roadmap. Roadmaps should be comprehensive and change based on a product's lifecycle stage - for early stage products, the priorities are expected features and engagement, while mature products focus on engagement and advanced features. By using data and prioritization frameworks, roadmaps can align a product's strategy, features, and goals.
3. Story What is a Product?
What is Product Management?
What is a Roadmap?
Creating a data-driven roadmap?
Prioritization using Feature Brackets
Roadmapping for different stages of Product
life-cycle
15. Early Stage Priorities
Feature Brackets
6. Security features
7. Engagement features
8. Advanced features
9. Unexpected
10. By-Products
Feature Brackets
1. Expected features
2. Parity features
3. Viral features
4. Repayment features
5. Instrumentation features
16. Growth Stage Priorities
Feature Brackets
6. Engagement features
7. Security features
8. Advanced features
9. Unexpected features
10. By-Products
Feature Brackets
1. Viral features
2. Parity features
3. Expected features
4. Instrumentation features
5. Repayment features
17. Early Maturity Priorities
Feature Brackets
6. Advanced features
7. Instrumentation features
8. By-Products
9. Parity features
10. Expected features
Feature Brackets
1. Engagement features
2. Viral features
3. Unexpected features
4. Security features
5. Repayment features
18. Late Maturity Priorities
Feature Brackets
6. Viral features
7. Security features
8. Repayment features
9. Parity features
10. Expected features
Feature Brackets
1. Engagement features
2. By-Products
3. Unexpected features
4. Advanced features
5. Instrumentation features
19. Decline Stage Priorities
Feature Brackets
6. Viral features
7. Security features
8. Repayment features
9. Parity features
10. Expected features
Feature Brackets
1. By-Products
2. Engagement features
3. Unexpected features
4. Advanced features
5. Instrumentation features