This document discusses how the Spredfast social marketing platform can help organizations discover, manage, and monetize real-time social content. It highlights several sports organizations that have used Spredfast to grow their social media presence and engagement. Case studies show how Spredfast helped the New York Giants increase Twitter followers by over 120% and helped Manchester City gain over 10,000 tweets with their #together campaign. The document argues that social marketing is now imperative for sports brands to control conversations, create sponsorship opportunities, and integrate social activities into broadcasts.

1. MONETISING SOCIAL
Leverage your Owned Media
with Real-Time Social Content
@Rich_Strom
Director of Sports - EMEA

3. SPREDFAST
SOCIAL MARKETING PLATFORM
Discover and act on real-time trending content.
Manage and control your social media accounts.
Visualise engaging social experiences everywhere.
Learn and report on historical social activity.
3

4. A FEW OF OUR PARTNERS
4

5. 5
Millions of sports-related conversations,
Across dozens of social networks,
From multiple screens,
At disparate times.

6. The numbers tell a story…
Of all TV tweets are
sports related, even
though sports only
accounts for 1.2% of
all TV
49%
35%
[NEILSEN]
Of Sports Fans
Consume Sport via
Social Media
platform
35.6M
Tweets about FIFA World Cup
Brazil v Germany match. Most
tweeted about event ever.
7
of top 10
[Twitter 2014]
Check-In Venues were
sports venues
6
[Facebook 2012]
[Perform. Kantar & Sport Business]
Sport Moments are Social Moments

7. 7
Social marketing strategies
are the new imperative
in sports marketing.

8. Where the World’s Leading Social Marketers Are
Focused in 2014?
69% 73% 76% 73%
Grow
Social
Staffing
Audience
Involvement
Measure
what
Ma:ers
Social
on
Owned

9. 37
%
SOCIAL AD SPEND
GROWTH IN 2013
$7 BILLION
ESTIMATED BRAND SOCIAL AD SPEND IN 2O14
$14 BILLION
ESTIMATED GLOBAL SOCIAL AD
REVENUES IN 2014
2x
TWICE THE
REVENUE
FROM 2013
Brand Spend

10. 10
How do I control, facilitate
and then monetize social
conversation in real time?

11. SPREDFAST
SOCIAL MARKETING PLATFORM
Discover and act on real-time trending content.
Manage and control your social media accounts.
Visualise engaging social experiences everywhere.
Learn and report on historical social activity.
11

12. REAL WORLD EXAMPLES

13. MASS RELEVANSPCREE /D UFASTSAT / US OPEN
13

14. MASS RELEVANSPCREE /D UFASTSAT / US OPEN
14

15. SPREDFAST / US OPEN
15

16. SPREDFAST / US OPEN
16

17. SPREDFAST / US OPEN

18. SPREDFAST / FIFA WORLD CUP

19. SPREDFAST / FIFA WORLD CUP

20. SPREDFAST / FIFA WORLD CUP

21. SPREDFAST / FIFA WORLD CUP

22. SPREDFAST / FIFA WORLD CUP

23. SPREDFAST / FIFA WORLD CUP

24. SPREDFAST / FIFA WORLD CUP

25. SPREDFAST / FIFA WORLD CUP

26. SPREDFAST / FIFA WORLD CUP

27. SPREDFAST / FIFA WORLD CUP

28. SPREDFAST / TOUR DE FRANCE

29. 29
In-­‐venue
integraCon
moCvates
Ccket
holders
to
share
their
experience.
Live
Q&A
provided
access
to
behind
the
scenes
content
and
encourages
fans
to
amplify
content.
Fans
at
home
conCnue
to
amplify
content.
SPREDFAST / NEW YORK GIANTS

30. SPREDFAST / NEW YORK GIANTS
30

31. MASSS PRREELDEVFANSTC NE E/ WUS YTOA R/K U GS IOANPETNS
Title of Presentation
‹#›
3rd
• The Giants went from
20th to the 3rd most
Twitter followers in the
NFL with 306,000
123%
• Twitter following grew by
122.87% in the 2011 preseason
Scale
• One-Platform powered
social on all their screens
31

32. SPREDFAST / MANCHESTER CITY FC

33. SPREDFAST / MANCHESTER CITY FC
125%
Increase in Twitter followers
through #together
Buzz
10,000 #together tweets
were sent on Derby Day
1,500
1,500 Tweets within a 6 hour
period, reaching over 400,000
Twitter users.

34. SPREDFAST / ITV

35. SPREDFAST / ITV

36. SPREDFAST / ESPN

37. MASS RELEVANCES P/ RUESDTAFA /S UTS / OESPPEN
37
Lower
the
barrier
for
fans
to
amplify
content.
Create
new
sponsorship
opportuniCes.
Integrate
social
into
broadcast.
First-­‐in-­‐class
creaCve
execuCon

38. Title of Presentation
‹#›
38
63%
More social votes than
the previous ESPN record
Buzz
Top-notch creative execution
that cuts through the social
clutter
12
Different geographies had
#WhoIsGoingToWin as a trending
topic

39. MASS RESLPERVEADNFCAES /T U/ SVTIRAG / IUNS M OEPDEINA

40. SPREDFAST / GEORGIA TECH

41. SPREDFAST / SACRAMENTO KINGS

42. SPREDFAST / DAVIS CUP

43. THANK YOU
Any Questions?
Richard Strom / Director of Sports – EMEA / @rich_strom
richard@spredfast.com / +44 785 599 3278