"Online Video - Getting It Right"

1. Matthew Quinn - Digital Solutions Director -StreamUK
Matthew Quinn
Digital Solutions Director
StreamUK

2. - Started streaming in 1999
- Joined LFC 2001
Helped to grow the most successful FC video subscription in the world
Streamed the 1st full Premiership game ever online
Recognised for best practices in digital video by FC Business
Streamed over 700 live events
250,000 hours of simulcast content (LFCTV)
80 million videos delivered
When video was 160x120 pixels!
Matthew Quinn - Digital Solutions Director -StreamUK

3. - Joined StreamUK in 2011
Grew sports client base 300%
Partnered with industry leading design agencies
Partnered with modern broadcast solutions providers
Voted 22nd most influential person in UK VOD industry – www.vodprofessional.com
In the 2013/14 season in sports StreamUK have:
- Undertaken over 200 public facing live streams
- Delivered more than 9 millions videos
- 8 Google Hangouts
Matthew Quinn - Digital Solutions Director -StreamUK
- Now streaming 80 live games a month (non public facing)

4. StreamUK - Established 2001
Webcasting - Unrivalled technical expertise: the experience and expertise of our 10-man production
team relied upon by a client list that includes Google, Microsoft, Yahoo!, Johnson & Johnson and Capita
MediaPlatform - Handling all aspects of online video: Offering content management, creation, interaction
and collaboration, Stream MediaPlatform gives you the power to integrate interactive rich media features
into your site.
Stream Connect - Webcasting made easy: a complete webcast administration tool that allows you to
administer a webcast programme yourself. Following your broadcasts it will automatically build a
structured and searchable archive for future delivery.
Media Hub - Fixing your video workflow: ingest, curation and distribution of large amounts of content.
It includes sophisticated image and video verification tools to allow large amounts
of content to be rapidly appraised.
Matthew Quinn - Digital Solutions Director -StreamUK

5. Why Video?
Our brain responds more
effectively to audio visual
stimuli
Matthew Quinn - Digital Solutions Director -StreamUK

6. Why Video?
1 minute of video
is worth 1.8
million words!
Matthew Quinn - Digital Solutions Director -StreamUK

7. Why Video?
Video is 6x more
effective than
print & direct mail
Matthew Quinn - Digital Solutions Director -StreamUK

8. Why Video?
Video increases the
likelihood of a 1st page
Google ranking by 53%
Matthew Quinn - Digital Solutions Director -StreamUK

9. Why Video?
Double the length of time
people stay on your site
by using targeted video
Matthew Quinn - Digital Solutions Director -StreamUK

10. Why Video?
144% more likely to add a
product to a cart having
watched a video
Matthew Quinn - Digital Solutions Director -StreamUK

11. Why Video?
80% of all internet users
watch online video
Matthew Quinn - Digital Solutions Director -StreamUK

12. Why Video?
Average internet user
watches 186 videos per
month
Matthew Quinn - Digital Solutions Director -StreamUK

13. Why Video?
In 2017 69% of all
internet traffic will be
video
Matthew Quinn - Digital Solutions Director -StreamUK

14. Why Video in Sports?
Sports organisations are
rights owners, video is an
asset to be exploited like
any other
Matthew Quinn - Digital Solutions Director -StreamUK

15. Why Video in Sports?
Fans expect to be able to
access content from
official channels
Matthew Quinn - Digital Solutions Director -StreamUK

16. Why Video in Sports?
Entertainment industry
Matthew Quinn - Digital Solutions Director -StreamUK

17. Why Video in Sports?
Video is an amazing
opportunity to engage
with a fan base and help
build the relationship
Matthew Quinn - Digital Solutions Director -StreamUK

18. The State of the Market
Centralised League/Federation Model
SVOD service, YouTube channels
Matthew Quinn - Digital Solutions Director -StreamUK
Cons:
- Enforces a single model for all
- Highlights, commentary can be generic
- Homogenous websites out of touch with
brand
- Technology need big planning, as such
tech can date
- Limits innovation
- Cannibalisation
Pros:
- Combined strength driving the model to
generate revenue for all clubs
- Cost effective for highlights,
commentary
- Smaller staff count required
- Shares the wealth

19. Clubs providing SVOD services independently
Matthew Quinn - Digital Solutions Director -StreamUK
Cons:
- Accessing a fraction of the fan base
- Difficult to move away from SVOD
- Requires continuous strategy
- Cannibalisation
- Growing competition
Pros:
- Generates income
- Content tailored to reflect the brand
- More adaptable staff/team
- Attractive pre-season possibilities
- React to trends and technology
The State of the Market

20. Clubs providing freemium video
Usually pre-roll adverts
Matthew Quinn - Digital Solutions Director -StreamUK
Cons:
- Adverts are just annoying
- Difficult to move back to SVOD
- Exclusions limit ad potential
Pros:
- Accessible by the entire fan base
- Can generate revenue /cover costs
- Content tailored to reflect the brand
- More adaptable staff/team
- Retain ability to monetise some content
- React to trends and technology
The State of the Market

21. Clubs providing free video
Usually for some basic information about you
Matthew Quinn - Digital Solutions Director -StreamUK
Cons:
- Department that runs at a cost
- Difficult to move back to SVOD
Pros:
- Accessible by the entire fan base FOR
FREE!!!!
- Content tailored to reflect the brand
- More adaptable staff/team
- Retain ability to monetise some content
- React to trends and technology
The State of the Market

22. What I think they should be doing!
Free video – sponsored by a club partner/sponsor
Matthew Quinn - Digital Solutions Director -StreamUK
- Creates new and engaging itinerary
- Strengthens existing partner relations
Cons:
- Difficult to move back to SVOD
- Agendas may clash, no longer a pure
club service
- Sustainability risk
Pros:
- Accessible by the entire fan base FOR
FREE!!!!
- Generates predictable revenue
- Content tailored to reflect the brand/s
- More adaptable staff/team
- Retain ability to monetise some content
- React to trends and technology
The State of the Market

23. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
How do we grow it?
Why are we doing it?
What is it?
How do we achieve it?
How do we measure it?
Define the product/service

24. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
STRATEGY
Define the product/service

25. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Build your team
Identify requirements - Editorial
- Production
- Developers/Designers
- Social Media
- Project Managers
- Commercial

26. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Build your tech
Identify requirements - Website/CMS
- Media Production
- Video Platform
- Social Media Tools

27. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Make technology work for you
Media Workflow
- Cameras
- Editing
- Storage/MAM
- Scalability
- Live?
CMS
- Extensible
- Customisable
Video Platform
- Integrated
- Customisable
- Syndication
- Monetisation
- Future proof

28. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Typical VOD Video Workflow
Film Edit Export/encode
Official
site
YouTube
Partner
FTP
Upload
Add
metadata
& publish
Add
metadata
& publish
Add
metadata
& publish
Hard
drives on
a shelf
App
Add
metadata
& publish
No central media archive is counter productive for any future changes

29. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Typical VOD Video Workflow
Film Edit Export/encode
Official
site
YouTube
Partner
FTP
Upload
Add
metadata
& publish
Add
metadata
& publish
Add
metadata
& publish
Hard
drives on
a shelf
App
Add
metadata
& publish
Videos on a hard drive on a shelf are risk, not searchable and not tied to metadata
Multiple uploads take time away from content production
No central media archive is counter productive for any future changes

30. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Optimised VOD Video Workflow
Film
Log &
Transfer
MAM
Metadata
Edit
Export/encode/
upload
Transcode
Create CMS
asset
Add metadata
& set
publication
rules
Publish to
official site
OVP Asset
Publish to
YouTube
Syndicate
to partner
Production
OVP
Publication
Feed for
apps

31. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Optimised VOD Video Workflow
Film
Log &
Transfer
MAM
Metadata
Edit
Export/encode/
upload
Transcode
Create CMS
asset
Add metadata
& set
publication
rules
Publish to
official site
OVP Asset
Publish to
YouTube
Syndicate
to partner
Production
OVP
Publication
Feed for
apps
All production material centralised on MAM, redundant, searchable, usable asset
Create once, distribute everywhere – more time to make more content
Centralised web assets for future proofing, new formats, HD, OVP migration

32. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Why use live video?
Global audience reach
More cost effective than traditional broadcast
Creates an urgent event, congregates fans
Revenue opportunity
Keeps you ahead of the competition

33. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Live Video Workflow – self service
Video
Source
Primary
Encoder
Secondary
Encoder
Transcode
Re-wrap
CDN
Supported Service

34. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Live Video Workflow – managed service
Video
Source
Primary
Encoder
Secondary
Encoder
CDN
Supported Service

35. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Technology is important
Ultimately a content offering
Usability massively important
“However beautiful the strategy, you should
occasionally look at the results.”
Winston Churchill

36. Matthew Quinn - Digital Solutions Director -StreamUK
Your Online Video
Core Media Offering
Digital Media Dept
Internal
Comms
Press Office
Marketing
Sports
Science/
coaching
Partnerships
CRM

37. Matthew Quinn - Digital Solutions Director -StreamUK
The Future
Big sports organisations becoming brands
Competition will increase
Use video to strengthen fan relationship
Data integration, second screen, social media
Personalised experiences

38. Matthew Quinn - Digital Solutions Director -StreamUK
The Future
What can StreamUK do to help?

39. Media Platform
Branded Players Social Media Interaction
Asset Management
Matthew Quinn - Digital Solutions Director -StreamUK

40. Comprehensive analytics
Multiple device support Advanced advertising tools
Matthew Quinn - Digital Solutions Director -StreamUK
Media Platform

41. DMS
API for
CMS Integration
Matthew Quinn - Digital Solutions Director -StreamUK
Media Platform

42. Syndicate
coming soon
Matthew Quinn - Digital Solutions Director -StreamUK
Media Platform

43. Matthew Quinn - Digital Solutions Director -StreamUK
Last few things
- Stay modern, keep up with technology but don’t be a slave to it
- Constantly asses your strategy
- Don’t rule out any left field ideas
- Don’t be afraid to fail
- Communications with staff, fans and stakeholders is key
- Get out of the bubble once in a while – industry events provide different
viewpoints and perspectives
- Have fun doing it

44. Matthew Quinn - Digital Solutions Director -StreamUK
Thanks
@matthewaquinn
matthew.quinn@streamuk.com
www.streamuk.com