15. teamtrackr top tips
• Content is king
• it’s easy in sports; it follows a cycle
• Think about what your fans would like and don’t be afraid to try stuff
• Plan everything out, but be prepared to be flexible
• Consistency is key
• Use tools that make things easy
• IFTTT, Buffer, Tweetdeck, Mailchimp, Wordpress, Pipes
• Always always always reply to people with genuine questions
• engage people on their terms, not yours
• Be open and honest; build trust
• Aim to create and foster a community, not sell things