The design of an iPhone app to promote MassArt's industrial design department. The result is a social software application that enables users to stay updated with news and events from the Massachusetts College of Art and Design's industrial design department. Users may also use the application to browse the portfolios of students from this department. A functional prototype was developed with help from the Coroflot.com team. The app was used by faculty and students during the 2009 IDSA North-East Region Conference.