MYousicShare ® is a Digital Platform that aims to exploit the business model so far overlooked in the Music Industry. With MYousicShare ® we aim to bring out the potential of the entire market in terms of finding new artists and new demands generation of different musical genres reaching an audience and a profit stream even wider than the present.

2. Music Industry evolution
Digital world dramatically changed the Music recording, publishing and broadcasting
industry…
106% penetration rate of
digital music sources nowadays
Overview.

3. Indusrty @ a turning point…
The Industry is facing a loss in volumes and values that appears to be inexorable…
-31% the decline in the value of the -240 Bln $ estimated cumulative
global recorded music industry 2004-10 lost retail from piracy 2008–2015
Market Snapshot

4. Music Industry: story of a crisis and of a digital wayout
With the revenues from physical on progressive fall Digtal World seems to be the only
sign of hope in music industries
-40% Costant decrease in Physical 20 Bln $ Digital music revenues
music Value forecasted by 2013
+1000% Billion $ increase value of the
digital music market 2004-10
Market Snapshot

5. The current way of investing is not paying
Relying on the traditional paradigm the Industry is failing in proposing new alternatives
and product….the only way it seems to do it’s through enormous investment
30% the percentage revenues
invested by record companies in A&R and
marketing
-77% Fall in album unit sales in the
global Top 50 2003-2010
Market Snapshot

6. Standing on the Verge of a change …
“This Changes Everything. The Industry is Dead. There has never been a better time to be
an artist”- Seth Godin
• “After working in the creative industry for a number of
years we got a bit tired of the loud complaints
regarding the disappearance of business models due
to pirating and continuing profit losses.”
• “We felt that an important part of the story had been
lost - the unprecedented cultural impact. Sure, there
are lots of industry problems caused by technological
innovation but there are also enormous new
opportunities for creation.”
—David Dworsky and Victor
Köhler
Changes brings always opportunities…

7. Industry Overview
The Trends
•Technology revolution is encouraging the need of expression
through arts
•Digital Tech is helping to overcome traditional barriers, flipping the
traditional paradigm “Democratization process of Art”
•This has changed the way people relate, think, produce and live
arts
•Music is one of the most changed industry of them all
•This change is perceived as a New Renaissance by the artist and as
a new Dark age buy the status quo
Standing on the verge of a New Renaissance

8. Industry Overview
The Industry
•Try of iterating a business model that, despite the past successes,
nowadays seems to be anachronistic
•Substantial yearly investment in the creation of “Push” &
“massified musical products" (30% of revenues in A & R and
Marketing to Create New Sensations)
•Digital is experienced more as a problem than an opportunity
The Industry is not exploiting the full potential
of the market in terms of new artists, content
creation, audiences and channels.

9. Industry Overview
The Musicians
•High perceived risk of failure: fear of poverty
•Difficulty in finding musicians to work with
•High costs of start-up and self-production
•Difficulties of promoting and broadcasting of their albums
•Very little bargaining power, “the industry will decide if…”
•Feeling of not being represented by the market
•Digital Copyright and royalties problems
•Difficulties in reaching the desired audience
•Digital Hope
Very high barriers to market entry, distrust of
labels, low success’ prospective loss of large
musical talents

10. Industry Overview
Music Lovers
•Today's music propositions are Massified do not appeal to all the
existing musical currents
•The audience does not award a great value to this massified music
proposition
•Not perceiving the value the audience is not willing to pay for it nor
•This prompts him to download music for free, and to avoid the
traditional channels of transmission and distribution
•Search for places, channels and artists who could represent their
values
Music Lovers are very poorly represented in
today’s musical proposition, that is translated
into money loss and piracy

11. The current paradigm
Pop
Pop Pop
R&B Rock
Pop Rap
Label
Musicians Music market
The Industry decides what to
propose and how

12. The current paradigm
Currently the music market potential is sized only in one small part.
Focus on SMALL NUMBER of Pdts
sold @ HIGH VOLUMES
# of Sales
Not considered Market opportunities
# of Artists
This leaves the most of the market
opportunities unexplored

13. Traditional Model
It’s a long way to the top…and sometimes it’s
impossible even to take the 1° step

14. Solution?

15. Solution
Create a new Web
Platform that could exploit the business
model so far overlooked…
Music Lovers Label Musicians
Vision.

16. New Paradigm
Musicians Music markets
Vision: possibly give to all the existing
music niches a market location

17. The New Paradigm
With MYousicShare ® we aim to bring out the potential of the entire market in terms of finding new
artists and new demands generation of different musical genres reaching an audience and a profit
stream even wider than the present.
Focus on SMALL NUMBER
of Pdts sold @ HIGH
VOLUMES
# of Sales
Focus on a LARGE NUMBER of Pdts sold in LOW VOLUMES
# of Artists
Vision.

18. The market is ready
And it’s moving forward to a full Democratization of Art and to a possible new Renaissance of content
creation
Vision.

19. Competitors
In particular is an important sign of the trends that are currently transforming
the industry: indaba Music has now reached more that 500k musicians all over the world with a service
that has shown a deep understanding of the ongoing industry transformation
•500K Musicians all over the world
• Opportunities of collaboration with
established artists/producers
•Clear sign of the Future of the Industry
Signals for a direction to take…

20. A New Paradigm
With MYousicShare ® we aim to fully Exploit this paradigm change that is leading to a full Democratization
of Art and to a possible new Renaissance of content creation
Vision.

21. MYousicShare® Value proposition
Harry is a Young guy with a need of expression and a dream…. become a musician
Vision.

22. MYousicShare® Value proposition
Like millions of other guys in the world he wish he could follow his dreams and aspirations….but the way to do it
seems to hard to walk…
I wish i have a band….
How could i propose my
…I wish we could share the work?!?!....and to whom?!
same feelings… Who is gonna judge my
work?!....does he understand my
values?!?!...
I wish we could find gigs and make a
little money to record some material
Autoproduce my music….i
don’t have the skills… Labels?! Radio Channels?!....u
need connections…and i don’t
have em….
….it’s too expansive….
They’re probably gonna try to
And even if i do it….how am i gonna change me anyway….
enter the Business?!?!
Vision.

23. MYousicShare® Value proposition
Like millions of other guys in the world he wish he could follow his dreams and aspirations….but the way to do it
seems to hard to walk…
Vision.

24. MYousicShare® Value proposition
Harry founds out about MYousicShare® a new platform that offer him the service that every muscian has
always dreamed of for free…..
Vision.

25. MYousicShare® Value proposition
He connects to MYousicShare® via desktop or via mobile and he starts looking for the multiple value added
services it offers…
Vision.

26. MYousicShare® Value proposition
Harry can easily: Record and Upload his tracks, Connect and collaborate with other musicians, receive
full copyrights protection, broadcast his material through thematic web radio channels and sell his
own music
Vision.

27. MYousicShare® Value proposition
MYousicShare® offers full copyrights protection ensuring artists the intellectual propriety of the music
he uploads and the related royalties
Vision.

28. MYousicShare® Value proposition
Harry Uploads his material and Records new one through a Dedicated Software. He can also Connect
with other musicians according to Background, Values and Complementarity, starting New Collaborations
Vision.

29. MYousicShare® Value proposition
Through one of the MYousicShare® thematic radio channels, Harry can broadcast his music to an
interested audience sharing similar values….
Vision.

30. MYousicShare® Value proposition
…Sharing Harry’s background the audience perceive the value in its work and it’s willing to award it
with a monetary value…
Vision.

31. MYousicShare® Business Model Canvas
Vision: Business Model Canvas.

32. Vision: Business Model Canvas.

33. MYousicShare® Value proposition
MYousicShare® Creates a Digital Platform empowering :
Musicians
• Upload and Record their Material through a Dedicated Software
• Connect and Cooperate with other musicians according to Background and coplementariety
• Broadcast their tracks and albums on specifics Web Radio Channels (Segmented by specifics music genders,
Artists back)
• Create a Personal Store to sell the produced Tracks and Albums with different commercial options
MYousicShare® give Musicians a way to enter the market, disrupting the traditional
Industry boundaries, giving them a possibility to follow their need of
expression and dreams…

34. MYousicShare® Value proposition
MYousicShare® Creates a Digital Platform empowering :
Labels
• Monitor the Market to find new Music sensations
• Be aware of the Market and of different Niches musical trends.
MYousicShare® give Labels the opportunity of relocating the yearly investements in
A&R (30% of the revenues) reducing the Artist Creation Costs and having a
more concrete knowledge of each nieche of the market

35. MYousicShare® Value proposition
MYousicShare® Creates a Digital Platform empowering :
Music Lovers
• Find representing artists and sensations
• Connect and Cooperate with other musicians lovers and Musicians
• Create their tracks, albums playlists on specifics Web Radio Channels
• Buy or a more value addes music from background-sharing artists
MYousicShare® give Musc Lovers the music they want

36. MYousicShare® Visuals
MYousicShare®
MYousicShare® Free <
Home Page
Recording Software
Visuals.

37. 1 Music creation and upload feature
2 Connect with musicians all over the world
3 Broadcast music to interested audiences
worldwide
How? 4 Feedback, ratings and stats
5 Music selling feature
6 Find new Gigs
7 Copyrights protection and certification
Brief Overview

38. MYousicShare ® Functionalities quick overview
Music upload and creation through a unique free dedicated and user friendly software…
1 Music creation and upload feature;
Through the MYousicShare ® platform every musician can record, upload, edit their own
music tracks in a simple and immediate way:
a) Free registration to MYousicShare ®
b) Creation of the artist profile (personal data, solo artist / band, pro/ prospects, played
instruments, influences, etc..)
c) Dynamic upload of existing tracks and recording of new ones (jack or microphone)
through a dedicated web application
Brief Overview

39. MYousicShare ® Functionalities quick overview
Music upload and creation through a unique free dedicated and user friendly software…
2 Connect with musicians all over the world
Possibility to develop and refine the traces with the help of musicians from all over the world.
Combining musicians depending on back-ground, influences, tastes, geographical areas, shared values ​and
artistic complementariety  Collaborations will grow spontaneously , and provide mutual value &
professional growth.
3 Broadcast music to interested audiences worldiwide
• Thematic Web radio to address interested audiences
• Users selected audience by genre and influences
• Ability to catalyze admirers and to propose their own music
Brief Overview

40. MYousicShare ® Functionalities quick overview
Music upload and creation through a unique free dedicated and user friendly software…
4 Feedback, rating and Analytics
• Each artist will be promoted and broadcasted by the platform on the basis of the success attribute
to him by its community of reference.
• Each artist will have the opportunity to access comprehensive statistics relating to him and his work,
using them to learn how to improve himself and be more appreciated
• Those Stats will provide Interested Labels a concrete market test on each single musician that could
be a “New sensation prospect”
5 Music selling feature
• Each artist can take advantage of the functionality of the commerce platform, which will sell
their music, thus making even a passion u tangible business.
Brief Overview

41. MYousicShare ® Functionalities quick overview
Music upload and creation through a unique free dedicated and user friendly software…
6 Find New Gigs
• By using MYousicShare ® a new Artist will not only have the opportunity of collaborating with
other musicians all over the world, but also of building a Network providing him with new Gigs
anytime he/she wants
• A specific MYousicShare ® section will connect Artists and Club Owner/Events organizer Helping
MYousicians in what is the most important task for a musician: Live Performing
7 Copyrights protection and certification
• The registration will allow the user to certify MYousicShare ® the paternity of the recorded track
and the related rights.
Brief Overview

43. Tale of the n°1 eBook in History: “the Idea Virus”
“This Changes Everything. The Industry is
Dead. There has never been a better time to
be an artist”- Seth Godin

44. Tale of the n°1 eBook in History: “the Idea Virus”
Creation

45. Tale of the n°1 eBook in History: “the Idea Virus”
Creation

46. Tale of the n°1 eBook in History: “the Idea Virus”
Creation

47. Tale of the n°1 eBook in History: “the Idea Virus”
“Ideas that are free spread faster….and
ideas that are spread win….”

48. Tale of the n°1 eBook in History: “the Idea Virus”
Publishing and Promoting...Of Course
with diverging ideas

49. Tale of the n°1 eBook in History: “the Idea Virus”
Publishing and Promoting

50. Tale of the n°1 eBook in History: “the Idea Virus”
The traditional Paradigm

51. Tale of the n°1 eBook in History: “the Idea Virus”
Relying on the traditional paradigm the
new approach is nothing but a threat…

52. Tale of the n°1 eBook in History: “the Idea Virus”
But this can’t stop the world from
evolving….and all that this anachronistic
approach could bring….are lost opportunities

53. Tale of the n°1 eBook in History: “the Idea Virus”
Thousands of Free Downloads a day…and
then….the value sharing brings the rest….

54. Tale of the n°1 eBook in History: “the Idea Virus”
Sharing the same values leads to percieve the
value within the Idea… and to a will of award it
with a monetary value

55. Tale of the n°1 eBook in History: “the Idea Virus”
“I made more money out of an idea I
gave away for free than out of
everything I did till that moment”

56. MYousicShare ® Revolution
• Art has been here since forever....it's only in the last
60 years someone made an industry out of it....an
that's very typical...a self empowered group try to
make money on someonelse's back, trying to keep
things steady, to keep making money out of it....till
the whole system they build.....collapses under the
pressure of changes....and the only thing that will
remain from the death of this umpteenth falling
empire....is the Art itself.
Just a simple thought...