Today's fastest-growing, most profoundly impactful companies are using a completely different operating model. We refer to this model as The Responsive Operating System, and we think it'll change the world.

1. THE OPERATING MODEL
THAT IS EATING THE WORLD

2. TODAY’S DOMINANT
VIDEO SERVICE IS A
DIGITAL COMPANY.
GOOGLE SEARCHES OVER TIME
NETFLIX
BLOCKBUSTER
2004
2013

3. TODAY’S DOMINANT
MUSIC SERVICE IS A
DIGITAL COMPANY.
GOOGLE SEARCHES OVER TIME
ITUNES
TOWER RECORDS
2004
2013

4. TOP PERFORMING
AUTO STOCK?
DIGITAL COMPANY.

5. DIRECT MARKETING,
GAMING, RECRUITING,
TELECOM, AND RETAIL?
!
DIGITAL COMPANIES.

6. TODAY’S
FASTEST GROWING,
MOST PROFOUNDLY
IMPACTFUL COMPANIES
ARE USING A
COMPLETELY DIFFERENT
OPERATING MODEL

7. THE RESPONSIVE OPERATING SYSTEM
VISIONARY
A new value set.
VS. COMMERCIAL
LEAN
EMERGENT
VS. LARGE
VS. CONTROLLED
OPEN
VS. CLOSED
Expressed across
multiple dimensions
of an organization.
PURPOSE
LEARNING
VS. SUSTAINING
PROCESS
PEOPLE
PRODUCT
PLATFORM

8. VISIONARY
vs. COMMERCIAL
!
!
Responsive companies approach their work with a long-term,
ambitious view to everything from employee experience, to market position, to impact.

9. LEAN
vs. LARGE
!
!
Responsive companies have a bias toward simplicity and leanness,
in service of speed, understanding, and resourcefulness.

10. LEARNING
vs. SUSTAINING
!
!
Responsive companies focus on learning and improvement as their primary driver
in operations and innovation, as opposed to preserving/protecting status quo.

11. EMERGENT
vs. CONTROLLED
!
!
Responsive companies accept the idea that things should be fluid,
– that they should serve the business based on circumstance, and that what works will shape/reveal itself.

12. OPEN
vs. CLOSED
!
!
Responsive companies favor highly networked configuration resulting in
increased transparency and information flow, for both internal and external audiences, partners, and communities.

13. ADVENTURES IN
OS TRANSFORMATION