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Mobile Seva: Bringing Citizens and Government Together Through Mobiles, India
1. Mobile Seva
Bringing Citizens and Government Together Through Mobiles
Department of Electronics and Information Technology (DeitY)
Government of India
08 October 2014
2. Agenda
• About Mobile Seva
• Why Mobile? – ICT connectivity in India
• Challenges to overcome
• Strategies adopted
• Operational channels
• Project impacts and outcomes
• Project sustainability
• Critical success factors
• Lessons learned
• Way forward
3. About Mobile Seva
Provides an integrated,
centrally-available platform
to all Govt. Depts.:
for integration with
common e-Gov
infrastructure in the country
to deliver public services
to citizens over mobile
devices through SMS, USSD,
Voice/ IVR, m-apps & other
channels
Unique,1st nationwide m-initiative
1-stop shop for all mobile services
Centrally hosted core infra on cloud
Depts. need not invest in own m-platform
Depts. can onboard very quickly
PoC in July 2011, national rollout in Nov 2012
Owned, funded and implemented by DeitY
Technical development by C-DAC,
4. Mobile AppStore launched in
Jan_2012
310+ live mobile apps hosted
http://apps.mgov.gov.in
About Mobile Seva (2)
PoC with SMSGateway launched
in Jul 2011, scaled up in Nov 12
PUSH SMS: 1290+ Depts.
integrated; 1.39 bn+ SMSs sent
PULL SMS: 355+ services
integrated
IVRS : Live, 164,145 Transactions Real-time status 24x7 on mgov
portal ( www.mgov.gov.in )
Regular posts on social media
( facebook.com/DIT.MGOV ,
@mgovindia, goo.gl/nCpTUP )
M-payment solutions available
through cards, net-banking & IMPS
USSD picking up
5. Why Mobile? ICT connectivity in India
Total population: >1.2 billion
Total telecom subscribers: 946.4 million
Total wireless subscribers: 918.7 million
41.1% rural
Overall wireless teledensity: 73.8%
Urban: 140.9%
Rural: 43.9%
Total Internet Subscribers: ~243 million
~76% access Internet through mobile devices
Mobile platform ideally suited for widening access to e-Gov
Source: Telecom Regulatory Authority of India (2014)
6. Challenges to overcome
Low access to electronic public services, especially in rural areas
No institutional and policy driver for mobile-enablement
High investment requirements for depts. for m-enablement
Lack of capacity and skilled personnel
No convenience of a single number
No “single window” solution
7. Strategies adopted
Open consultations – Framework for Mobile Governance notified
in Feb. 2012
Policy directions from PM’s Committee on NeGP in 2011 and 2013
One-stop shop approach – covers all mobile based channels
Universal access to all citizens – All Telcos brought on board
Two short codes (51969 and 166) & one long code 9223166166 operational
Online on-boarding of departments
Complete handholding and 24x7 support
8. Best Practices (1 ) : Open standards
Deploy
Open Stds.
Cloud-based
solns.
9. Best practices (2 ): Umbrella approach
SMS IVRS USSD Apps
1 stop
shop
All m-enablement solutions under one roof
No need for govt. depts. to create their own mobile platforms
10. 51969
Opened by all telcos at
normal rates
166
Opened by most telcos
at normal rates
9223166166
Universally accessible
at p2p rates
Best practices (3): Universal access
National platform
connected with all
telcos
Nationally avaiable
number for all non-emergency
public
services
11. Best Practices (4): Fast Onboarding
Create account:
http://services.mgov.gov.in
(Expedited vetting follows)
PUSH SMS
(i) through account
dashboard
(ii) through programmatic
interface
PULL SMS
(i) Provide API to send
messages
(ii) Define keywords, sub-keywords,
responses
e.g.: SMS “UID STATUS
XXXX” to 51969
12. Change Management: Open consultations
“Framework for
Mobile Governance”
notified in Feb 2012
2) Public
3) Consultation feedback
with various
stakeholders
1) Draft
consultation
paper
prepared in
Mar 2011
KEY FINDINGS FROM THE CONSULTATION PROCESS:
a. Mobile platform ideal for increasing access to Govt services
b. A wide range of central and state level services could be easily enabled through mobiles
15. ECI maps 913,000
polling stns;
tracks EVMs more
effectively
Keyboards in 11 Indian
languages: Boost to use
of Indian languages on
mobile devices
Andhra Pradesh,
Himachal Pradesh &
Maharashtra – States
with maximum
adoption
>210 mn notifications
between UIDAI and
citizens
m-enablement of
eDistrict and SSDG
services for true and
widest impact
>569 mn notifications
between M/o
Agriculture and farmers
>329 mn notifications
between depts in
Andhra Pradesh and
citizens
>211,000 downloads
from m-app store
Unique partnership
among all stakeholders:
telcos, govt. depts.,
citizens, mobile industry
& civil society
Massive and growing impact!
17. Project Outcomes
• Savings in Costs, Efforts and Time for Depts. & Citizens
• Improved Access to all Depts.- No technical expertise needed
• Greater Transparency and Improved Interface with Citizens
• Simplified Procedures/Processes for Departments
• Increased Reach & Access to Government Services for Citizens
18. Project Sustainability
• Institutional Sustainability –Owned, funded and implemented
by DeitY, full support from PM’s Committee on NeGP
• Technical Sustainability – based on open standards and open
source, strategic control with DeitY
• Financial Sustainability – Fully funded by DeitY as a national
core ICT infrastructure, business model being developed
19. Critical success factors
• National policy framework on mobile governance
• Support from the highest decision making body on NeGP
• Ease of on boarding and implementation for the depts.
• Responsiveness of the implementing team
• Portal effectiveness
• Performance reliability
• Transparency and participatory design
20. Lessons learned
• Capacity within departments is a major issue
• Lack of app developer ecosystem for public services
• Need for a policy framework for m-governance
• On boarding process and implementation must be simple
and transparent
• Complete handholding and continuous support needed
21. Way forward
• Develop ecosystem for smart m-governance
Device and OS agnostic apps: HTML5
Transactional and integrated services
Mobile based payments for services
Mobile based authentication
Location based services
Indian language based apps
• Integration with common e-Gov ICT Infrastructure
State Wide Area Networks, Data Centres, Service Delivery Gateways
• Additional channels
Cell broadcasting
Sim Tool Kit
MMS