http://vascomarques.net/vm/Redes-Sociais/the-power-of-facebook-advertising.html

1. THE POWER OF FACEBOOK ADVERTISING CONNECTING WITH, ENGAGING AND
INFLUENCING YOUR CUSTOMERS
CONNECT FIND AND REACH YOUR AUDIENCE WITH PRECISION
AT SCALE WITH FACEBOOK ADVERTISING
MORE PEOPLE, ON MORE DEVICES,
MORE OFTEN THAN ANYWHERE ELSE 6:35
FACEBOOK
67%
955M TOTAL MONTHLY
YEAR OVER YEAR MOBILE
USER GROWTH
ACTIVE USERS
3:20
GOOGLE
TM
1
1:55
MICROSOFT
TM
2:07
YAHOO
TM
543M MONTHLY ACTIVE
USERS ON MOBILE
58%
RETURN DAILY
HOURS SPENT ON DESKTOP PER PERSON PER MONTH 2 1
FIND THE RIGHT CUSTOMERS REACH THE RIGHT
WITH BETTER TARGETING PEOPLE EFFICIENTLY
BROAD CAMPAIGN ACCURACY 3
72%
DEMOGRAPHIC
ONLINE
AGE AVERAGE
GENDER VS
DMA
SOCIAL 95% FACEBOOK
25% COST
SAVINGS
LIKES & INTERESTS
FRIEND CONNECTIONS NARROW CAMPAIGN ACCURACY
ACTIVITY (E.G., CHECK-INS)
INTENT
PERSONAL
90% FACEBOOK
60% COST
SAVINGS
VS
35%
CITY / STATE / ZIP
ONLINE
ONLINE
BIRTHDAY AVERAGE
AVERAGE
EDUCATION
WORKPLACE
RELATIONSHIP STATUS
BUILD MEANINGFUL
1:1 RELATIONSHIPS ENGAGE
FACEBOOK IS AN EXTREMELY ENGAGING PLACE
3,200,000,000 LIKES AND COMMENTS EVERY DAY IN THE WORLD 4
ENGAGE
ACROSS
PLATFORMS
TO REACH
PEOPLE
WHEREVER
THEY ARE 300X250 DISPLAY AD
398X398 FACEBOOK SPONSORED
STORY IN NEWS FEED
BIGGER ADS, AT THE CENTER
OF OUR DESKTOP AND MOBILE
EXPERIENCE
GET
MORE
FACEBOOK
SPONSORED
STORY IN
NEWS FEED
PAGE POST ENGAGEMENT COMMON MOBILE AD
IN THE NEWS FEED 5
INFLUENCE DRIVE BUSINESS RESULTS
MORE EFFECTIVELY
+192%
DRIVE OFFLINE SALES ACHIEVE HIGHER BRAND
RESONANCE AND ONLINE SALES
+98%
+31%
35%
LOWER COST PER
CONVERSION
8
5X+ ONLINE AVERAGE
7
ONLINE AVERAGE ONLINE AVERAGE
ROI GREATER BRAND AWARENESS BETTER AD RECALL HIGHER SHARE OF CONVERSIONS
CREATE WORD OF MOUTH AT SCALE
3-5X
ROI
6
92% 47%
IN AN ANALYSIS OF OVER 60 CAMPAIGNS ON FACEBOOK
49% 70% TRUST WORD OF MOUTH OF TRUST TV, RADIO &
HAD A 5X OR GREATER HAD A 3X OR GREATER FRIENDS & FAMILY NEWSPAPER
RETURN ON AD SPEND RETURN ON AD SPEND
9
SOURCES: 1 FACEBOOK 10 Q, JUNE 2012. 2 COMSCORE, JUNE 2012. 3 NIELSEN OCR, OCTOBER 2011. 4 FACEBOOK S-1, 2012. 5 FACEBOOK NEWS FEED REPORT, JULY 2012; AVERAGE CTR FOR AGGREGATE PAGE POSTS IN FEED VS. RIGHT-HAND SIDE. 6 A VARIETY OF 3RD PARTY
METHODOLOGIES LIKE PANELS AND MMM. 7 NIELSEN BRAND EFFECT NORMS, MAY 2012. 8 AGGREGATE KNOWLEDGE, JUNE 2012; VIA MTA MODEL (154% HIGHER SHARE IN LTA MODEL). 9 NIELSEN, APRIL 2012.