Unity Roadmap 2020: Live games

GenerativeArt—MadewithUnity
2020 Roadmap
Live Games
Isaac Roseboom
Lead Product Manager, Engage

2020 Roadmap: Live Games 2
2020 Roadmap: Core Engine & Creator
Tools
The model for shipping games has evolved

70%+
Players drop off after 1 day*
*Unity Analytics 2020

2020 Roadmap: Live Games
Our principles
4
1 —
Solves real
customer
challenges
2 —
Accessible to
every developer,
regardless of
whether you build
on Unity
3 —
Improve
player
engagement
4 —
Simple to use, out
of the box
Tools

deltaDNA

P R O B L E M
Most games struggle with retention and obtaining
value from their players long term
Tools
deltaDNA

S O L U T I O N
Actionable insights to retain players and maximize
revenue
Tools
deltaDNA

What is deltaDNA?
8
Customer
segmentation
Analytics MessagingA/B testing
deltaDNA

End-to-end player management platform
Fully GDPR- and COPPA-compliant
9
deltaDNA

Why deltaDNA
10
Robust CRM and campaign
management tools for your
cross-channel campaigns
Easy-to-use, out-of-the-box
solution designed speciﬁcally
for games
Deep game analytics to
understand your entire player
lifecycle
1 — 2 — 3 —
deltaDNA

Greener Grass
increases revenue by
58% using deltaDNA
C U S T O M E R H I G H L I G H T
deltaDNA

— Signiﬁcantly increased ﬁrst purchases
(+40%) and revenue (+58%)
— Increased average revenue per daily
active user (ARPDAU) by 65%
— Did not negatively impact player
retention, level starts, or rewarded
video views
Using A/B testing with deltaDNA, Greener
Grass was able to measure conversion and
retention differences between showing no
interstitials and showing interstitials after an
introductory period.
Concerned about how interstitial ads
would impact their game
ResultsSolutionChallenge
deltaDNA

Highlights
13
Released
deltaDNA’s powerful messaging, analytics, and
player management features give each customer
the best possible experience and let them
develop long-term relationships
In development
Predictive Segments alpha: Intelligent
segmentation via machine learning
Tools
deltaDNA

deltaDNA
deltadna.com
Try it for 30 days.
unity.com/predictivesegments
Sign up for the alpha.
deltaDNA

GameTune beta

P R O B L E M
Experimentation is manual, and most studios don’t
have access to machine learning or data science
Tools
GameTune

S O L U T I O N
Unity’s machine learning adjusts your game in
real-time to deliver optimal player experience
Tools
GameTune

More than segmentation
18
Every player gets the same
user experience
Segmented user experience Each player gets a different
experience
– Short tutorial
– Long tutorial
– Diﬃculty 1
– Diﬃculty 3
GameTune

Machine learning optimization
Retention
Optimization target
Easy
Alternative 3
Tailored in real-time for each individual player
Hard
Alternative 1
Medium
Alternative 2
Hard
Player 1
Medium
Player 2
Hard
Player 3
GameTune

Highlights
20
Released
Fully self-serve set-up
In development
Improvements to machine learning with
reinforcement learning
Templates for use cases, such as ad frequency
or IAP offers
Tools
GameTune

GameTune improved
revenue per download
by over 8% for
Idle Farming Empire
GameTune

— Increased D3 retention by over 3% and
D7 retention by over 5%
— Increased revenue per download by
over 8%
— Learned which updates don’t have an
impact on their game
Futureplay implemented 4 different tests in
their game: tutorial progression speed, ﬁrst
crop, bundle offer, and prestige.
Futureplay needs to add new features
to the game so they can improve D7
retention.
They can only select a few tests to run
at a time, as each test is manual and
requires weeks to implement and
analyze.
ResultsSolutionChallenge
GameTune

GameTune
unity.com/gametune
Sign up for the GameTune beta.
deltaDNA

Cloud Content Delivery

P R O B L E M
No comprehensive, reliable solution for content
management and delivery.
Tools
CloudContentDelivery

S O L U T I O N
Unity’s Cloud Content Delivery is an engine-
agnostic, convenient, and cost-effective
end-to-end content management and delivery
solution.
Tools

More than a CDN
27
– CDN
– Players
Solution for management and
delivery of 2D/3D content
Global delivery of content to users
Engine-agnostic solution with
integration beneﬁts for Unity users
Reliable, fully managed solution

Why Unity’s Cloud Content Delivery
28
Faster time to market Convenient Reliable and fully monitored
Cost-effective Empowering

Need Feature
Non-technical content release workﬂow
● Logical grouping of content into buckets with separate permission schemas
● Per-ﬁle revision and per-bucket release numbering
● Promote content releases from bucket-to-bucket instantly
● Create and set custom pointers to a release (“badging”)
● Managed via Developer Dashboard, or custom application with fully documented API
Solution that will work with my existing
Unity project(s) and doesn’t require a
time-consuming custom integration
● Directly integrated with Addressables system for end-to-end Unity runtime content
management
● Developer Dashboard integration provides convenient interfaces for all users
● Build and publish directly from Unity Cloud Build
Low-latency, global delivery of content to
users
● Regional client API request caching for consistent, fast response times
● Last-mile delivery backed by global CDN leader Akamai
Key Features
29

Highlights
30
Prerelease
GA scheduled for 2020 mid-Q2. Will launch
with full management, delivery, and
support capabilities.
In development
We are focused on supporting advanced
features such as differential patching,
persistent data streams, and spatial data
queries.
Tools

unity.com/ccd-signup
Sign up for the Cloud Content Delivery pilot
program.

Summary

Summary
33
1 —
Deep analytics
and CRM
2 —
Easy content
management and
delivery
3 —
Machine
learning
expertise
Tools

Get in touch
34
— 30-day trial for deltaDNA: deltadna.com
— Sign up for Predictive Segments alpha: unity.com/predictivesegments
— Sign up for GameTune beta: unity.com/gametune
— Sign up for Cloud Content Delivery: unity.com/ccd-signup
Tools

Thank you.
#unity3d

Unity Roadmap 2020: Live games

Unity Roadmap 2020: Live games

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