Take a deep dive into the social media habits of the products that keep you firmly on the road - your car tires. We look at how Michelin, Firestone, Bridgestone, Continental and other top tire brands engage their audiences and the content and strategies they use to market their brand to customers.

1. TIRE BRANDS
on Facebook
in Q2-2015
Apr 01, 2015 - Jun 30, 2015

2. Top Tire Brands on Facebook Q2-2015
In this report we looked at the top tire
brands on Facebook.
Read on to learn in detail about industry
trends and strategies.

3. Key Findings
• Among the top 9 brands, Goodyear was engaging best with
their Fans.
• With a growth rate of 9.1%, Uniroyal Tire enjoyed the
highest Fan Growth Rate.
• Pirelli posted the most “non brand related” content on
their wall.
• 4,083 new Posts were written across these 9 ‘brand walls’.
That’s an average of 5.0 Posts per day - per wall!

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5. Fans
Bridgestone Tires had the largest fan base of 1,222,775 while Uniroyal Tire showed the highest fan
growth of 8.97%.
Competitors
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K
Growth%
Number of Fans
Uniroyal Tire BFGoodrich Tires Facebook Firestone Tires
Goodyear Blimp Yokohama Tire Bridgestone Tires
Michelin Continental Tire Pirelli

6. Fans - Geography
Competitors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Continental
Tire
Goodyear
Blimp
Firestone Tires BFGoodrich
Tires Facebook
Pirelli Michelin Yokohama Tire Bridgestone
Tires
Uniroyal Tire
France United States Countries < 2% Mexico Thailand Poland Brazil Turkey Other Countries Italy

7. Conversations
Goodyear Blimp had the highest PTAT of 7.04% as a percentage of its average number of Fans
during this time period.
Competitors
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K
Peopletalkingabout(as%ofFans)
Average Number of Fans
BFGoodrich Tires Facebook Uniroyal Tire Firestone Tires
Goodyear Blimp Yokohama Tire Bridgestone Tires
Michelin Continental Tire Pirelli

8. Engagement - Posts
Yokohama Tire published the greatest number of posts (171). Goodyear Blimp had the highest
average engagement, with a score of 845.
Competitors
0 20 40 60 80 100 120 140 160 180
0 100 200 300 400 500 600 700 800 900
Uniroyal Tire
BFGoodrich Tires Facebook
Firestone Tires
Goodyear Blimp
Yokohama Tire
Bridgestone Tires
Michelin
Continental Tire
Pirelli
Number of Posts
Engagement Score
Engagement Score Number of Posts

9. Engagement Breakdown
0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000
Uniroyal Tire
BFGoodrich Tires Facebook
Firestone Tires
Goodyear Blimp
Yokohama Tire
Bridgestone Tires
Michelin
Continental Tire
Pirelli
Likes Comments Shares
Firestone Tires received the most number of Likes (86,349), BFGoodrich Tires Facebook got the
most number of Comments (1,889) and Goodyear Blimp had the most number of Shares (5,265).
Competitors

10. Most Engaging Brand Posts
Competitors
Firestone Tires
Mon, Jun 29 at 8:00 PM EDT
You're never too young for country living. Show us
what the country music lifestyle looks like to yo ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 37,959 353 1,984 Positive
Goodyear Blimp
Wed, Jun 10 at 12:35 PM EDT
Four Goodyear blimps fly in formation over the
company's Wingfoot Lake airship hangar near
Suffield, ..
BFGoodrich Tires Facebook
Thu, Jun 4 at 7:32 PM EDT
Join Bryce Menzies in the driver’s seat on his Baja 500
pre-run and discover the beauty of off-roadi ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 1,073 60 223 Positive
Engagement
Score
Likes Comments Shares Sentiment
1,000 8,826 259 2,028 Positive

11. Most Engaging Brand Posts
Competitors
Uniroyal Tire
Wed, May 20 at 11:33 AM EDT
#GiantTire50 Happy 50th anniversary, Giant Uniroyal
Tire! We’re celebrating by having lunch with a t ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 97 9 150 Positive
Goodyear Blimp
Sun, May 10 at 9:20 AM EDT
Celebrate mom and brighten her day with this
Mother's Day message. #HappyMothersDay
BFGoodrich Tires Facebook
Mon, May 4 at 5:31 PM EDT
After 100 million miles on the KO, we had big tread
marks to fill. And the KO2 did just that by clai ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 486 13 469 Positive
Engagement
Score
Likes Comments Shares Sentiment
1,000 6,744 383 238 Positive

12. Fan Posts
0 100 200 300 400 500 600 700 800 900
BFGoodrich Tires Facebook
Uniroyal Tire
Firestone Tires
Goodyear Blimp
Yokohama Tire
Bridgestone Tires
Continental Tire
Michelin
Pirelli
Number of Fan Posts
BFGoodrich Tires Facebook's Facebook Page saw the highest number of Fan posts (839).
Competitors

13. Sentiment Analysis
Uniroyal Tire received the highest percentage of Positive Sentiment (63.00%).
Competitors
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
BFGoodrich Tires Facebook
Firestone Tires
Goodyear Blimp
Yokohama Tire
Bridgestone Tires
Continental Tire
Pirelli
Uniroyal Tire
Michelin
Negative Neutral Positive

14. Brand Responses
Uniroyal Tire responded to the highest percentage of Fan posts (12.50%).
Competitors
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
0 500 1000 1500 2000 2500 3000 3500 4000 4500
%ofFanPostsBrandRespondedto
Average Response Time (mins)
BFGoodrich Tires Facebook Firestone Tires Goodyear Blimp
Yokohama Tire Bridgestone Tires Continental Tire
Pirelli Uniroyal Tire Michelin

15. Share Of Voice – Volume of Posts
Yokohama Tire published the most with 171 posts, among the brands in "Competitors" Group.
Competitors
8%
14%
11%
14%
8%
3%
10%
10%
22%
Michelin Continental Tire BFGoodrich Tires Facebook
Goodyear Blimp Bridgestone Tires Uniroyal Tire

16. Share Of Voice – Likes
Firestone Tires received the largest volume of Likes (86,349), among the brands in "Competitors"
Group.
Competitors
2%
10%
20%
11%
12%
0%
34%
3%
8%
Michelin Continental Tire BFGoodrich Tires Facebook
Goodyear Blimp Bridgestone Tires Uniroyal Tire

17. Share Of Voice – Comments
BFGoodrich Tires Facebook received the largest volume of Comments (1,889), among the brands
in "Competitors" Group.
Competitors
18%
5%
23%
20%
5%
0%
14%
3%
12%
Michelin Continental Tire BFGoodrich Tires Facebook
Goodyear Blimp Bridgestone Tires Uniroyal Tire

18. Share Of Voice – Shares
Goodyear Blimp received the largest volume of Shares (5,265), among the brands in
"Competitors" Group.
Competitors
8%
6%
19%
24%
8%1%
21%
4%
9%
Michelin Continental Tire BFGoodrich Tires Facebook
Goodyear Blimp Bridgestone Tires Uniroyal Tire

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20. Analysis of Pirelli Facebook
Page
Apr 01, 2015 - Jun 30, 2015

21. Brand Overview
Pirelli
Fans 1,053,763
New Fans 37,894
Fan Growth 3.73%
Country Worldwide
Demographics Mostly Young, Male and Single
Pirelli has 37,894 new Likes and an audience base of 1,053,763 fans who are mostly Young, Male
and Single
Pirelli

22. Brand Overview
Posts
Brand User
Engagement Score 31 Total Fan Posts 366
Total Posts 79 Brand Response Rate 0.82%
Total Likes 7,110 Average Reply Time 2 days, 15 hrs, 57 mins
Total Comments 250 General Sentiment Neutral
Total Shares 805
Pirelli had 79 new Posts, and their most recent campaign is #OnTheRoad.
Content & Campaigns
Most Engaging Content Type Features Most Engaging Campaign #TakePArt
Least Engaging Content Type Photos Most Recent Campaign #OnTheRoad
Most Prolific Content Type Question to fans
Pirelli

23. Fan Growth
990,000
1,000,000
1,010,000
1,020,000
1,030,000
1,040,000
1,050,000
1,060,000
Pirelli had a growth rate of 3.73% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,053,763
New Fans 37,894
Pirelli

24. Engagement
0
20
40
60
80
100
120
140
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Pirelli had an average engagement score of 31 and its highest was 129.
Pirelli

25. Community Analysis
Pirelli fans are mostly Young, Male and Single Pirelli fans are largely from India followed by Romania.
Fan Demographics Distribution of Fans
Pirelli
94%
6%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 5K 10K 15K 20K
India
Romania
Poland
Egypt
Argentina
Spain
Portugal
Indonesia
Pakistan

26. 0
1
2
3
4
5 Pirelli posted a total of 79 Posts between
Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
bit 17
tyres 9
P Zero 8
drive 7
road 7
Pirelli

27. 1%
99%
Brand Participation Brand Non Participation
56%
4%
40%
Posititve Negative Neutral
Brand Posts - Engagement
Pirelli responded to 1 conversations generated by the
79 Posts they published.
Pirelli receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment on Brand Posts
Pirelli

28. Most Engaging Brand Posts
Pirelli
Thu, Apr 2 at 12:26 PM EDT
What did you get on your 50th anniversary?
Lamborghini gave us the #AventadorPE.
lam.bo/L7pL5
Engagement
Score
Likes Comments Shares Sentiment
129 175 3 69 Positive
Wed, Jun 3 at 9:36 AM EDT
#CoolTech: Our tyres are hand cut by true artists. Can
you name their tools of the trade?
Fri, May 29 at 10:33 AM EDT
We achieved what many thought was Impossible.
Nurburgring + Lamborghini #AventadorSV +
bit.ly/_P_Zer ..
Engagement
Score
Likes Comments Shares Sentiment
83 166 6 37
Uncategori
zed
Engagement
Score
Likes Comments Shares Sentiment
80 59 3 47
Uncategori
zed

29. 0 10 20 30 40 50 60 70
0 10 20 30 40 50
Photos
Videos
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 10 20 30 40
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Pirelli posts were Photos, and posts with
Videos received the highest engagement.
Most of Pirelli posts were published on Monday and
posts on Wednesday received the highest engagement.
Brand Post Types Days of the Week
Pirelli

30. 0
10
20
30
40
50
60
70
Positive Neutral Negative Users posted a total of 366 Posts between
Apr 01, 2015 and Jun 30, 2015 on Pirelli's
wall.
User Posts
Top keywords used in
the Posts
Frequency
Pirelli 153
Synthetic Oil Pirelli Pirelli 73
londonfashion 63
parisfashion 63
galguitis 63
Pirelli

31. 1%
99%
Brand Participation Brand Non Participation
6%
0%
94%
Posititve Negative Neutral
User Posts - Engagement
Pirelli responded to 3 conversations generated by the
366 Posts fans published.
Pirelli appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Pirelli

32. Content Intel
0 1 2 3 4 5 6 7 8 9
0 5 10 15 20 25 30 35 40
Brand News
Others
Event
New Vehicle Launch
Features
Photos
Question to fans
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Pirelli posts were around 'Question to fans', and posts around 'Features' received the
highest engagement.
Pirelli

33. 0 1 2 3 4
0 50 100
Photos
Events in the automotive…
News in the Automotive…
Question to fans
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3
0 5 10 15
Question to fans
Sports
Number of Posts
Engagement Score
Engagement Score Number of Posts
Content Intel
In Pirelli Posts about Automotive, Question to fans
posts received the highest engagement.
In Pirelli Posts about General Happenings, the category
Sports received the highest engagement.
About Automotive About General Happenings
Pirelli

34. 0 2 4 6
0 5 10 15 20
#ThePerfectFit
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 10 20 30 40 50
#OnTheRoad
#TakePArt
#ThePerfectFit
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel – 3 most recent campaigns
Between Apr 01, 2015 and Jun 30, 2015, #ThePerfectFit
was the most engaging campaign run by Pirelli.
Overall, #TakePArt engaged the best out of the recent
3 campaigns run by Pirelli.
Apr 01, 2015 - Jun 30, 2015 Entire Campaign
Pirelli

35. Analysis of Michelin
Facebook Page
Apr 01, 2015 - Jun 30, 2015

36. Brand Overview
Michelin
Fans 75,054
New Fans 1,805
Fan Growth 2.46%
Country Worldwide
Michelin has 1,805 new Likes and an audience base of 75,054 fans.
Michelin

37. Brand Overview
Posts
Brand User
Engagement Score 455 Total Fan Posts 272
Total Posts 64 Brand Response Rate 6.99%
Total Likes 6,028 Average Reply Time 2 days, 5 hrs, 21 mins
Total Comments 1,481 General Sentiment Neutral
Total Shares 1,719
Michelin had 64 new Posts.
Michelin

38. Fan Growth
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
Michelin had a growth rate of 2.46% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 75,054
New Fans 1,805
Michelin

39. Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Michelin had an average engagement score of 455 and its highest was 1000.
Michelin

40. Community Analysis
Michelin fans are largely from India followed by Brazil.
Distribution of Fans
Michelin
0K 2K 4K 6K 8K 10K 12K 14K 16K 18K 20K
India
Brazil
France
United States
Italy
Germany
Malaysia
Thailand
United Kingdom

41. 0
1
2
3 Michelin posted a total of 64 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
le 28
et 17
ce 13
du 12
vous 12
Michelin

42. 62%
3%
35%
Posititve Negative Neutral
Brand Posts - Engagement
Michelin receives more positive than negative vibes from comments on their Posts.
Sentiment on Brand Posts
Michelin

43. Most Engaging Brand Posts
Michelin
Wed, Apr 29 at 9:07 AM EDT
We have learned today with deep emotion that Mr.
François Michelin has passed away, in his 89th year ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 1,019 221 1,017 Positive
Thu, Jun 11 at 11:15 AM EDT
With 500 million of contacts per year and 1.2 billion
trip itineraries calculated in 2014, ViaMichel ..
Fri, Jun 12 at 11:16 AM EDT
[24 Hours of Le Mans]?
Tomorrow, the legendary race will be on again!
Don’t miss on the action:
http ..
Engagement
Score
Likes Comments Shares Sentiment
983 176 553 29 Positive
Engagement
Score
Likes Comments Shares Sentiment
749 216 110 33
Uncategori
zed

44. 0 10 20 30 40 50
0 100 200 300 400 500 600
Videos
Photos
Links
Plain Text
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Michelin posts were Photos, and posts with
Photos received the highest engagement.
Most of Michelin posts were published on Thursday
and posts on Wednesday received the highest
engagement.
Brand Post Types Days of the Week
Michelin

45. 0
10
20
30
40
50
60
70
80
Positive Neutral Negative Users posted a total of 272 Posts between
Apr 01, 2015 and Jun 30, 2015 on Michelin's
wall.
User Posts
Michelin
Top keywords used in
the Posts
Frequency
Michelin 104
organizado por V-Line
Org
69
Doga y Auto Sport 69
V-Line 69
Michelin España 69

46. 7%
93%
Brand Participation Brand Non Participation
9%
3%
88%
Posititve Negative Neutral
User Posts - Engagement
Michelin responded to 19 conversations generated by
the 272 Posts fans published.
Michelin appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Michelin

47. Analysis of Bridgestone Tires
Facebook Page
Apr 01, 2015 - Jun 30, 2015

48. Brand Overview
Bridgestone Tires
Fans 1,222,775
New Fans 43,320
Fan Growth 3.67%
Country Worldwide
Demographics Mostly Older, Male and Attached.
Bridgestone Tires has 43,320 new Likes and an audience base of 1,222,775 fans who are mostly
Older, Male and Attached.
Bridgestone Tires

49. Brand Overview
Posts
Brand User
Engagement Score 99 Total Fan Posts 248
Total Posts 66 Brand Response Rate 8.06%
Total Likes 31,396 Average Reply Time 1 day, 8 hrs, 8 mins
Total Comments 441 General Sentiment Neutral
Total Shares 1,666
Bridgestone Tires had 66 new Posts.
Bridgestone Tires

50. Fan Growth
1,150,000
1,160,000
1,170,000
1,180,000
1,190,000
1,200,000
1,210,000
1,220,000
1,230,000
Bridgestone Tires had a growth rate of 3.67% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 1,222,775
New Fans 43,320
Bridgestone Tires

51. Engagement
0
100
200
300
400
500
600
700
800
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Bridgestone Tires had an average engagement score of 99 and its highest was 753.
Bridgestone Tires

52. Community Analysis
Bridgestone Tires fans are mostly Older, Male and
Attached.
Bridgestone Tires fans are largely from United States
followed by Canada.
Fan Demographics Distribution of Fans
Bridgestone Tires
64%
36%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 400K 800K 1,200K
United States
Canada
India
Indonesia
Puerto Rico
Malaysia
Mexico
Italy
Egypt
New Zealand

53. 0
1
2
3 Bridgestone Tires posted a total of 66 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
road 12
tires 10
DriveGuard 5
community project 4
commercial 4
Bridgestone Tires

54. 2%
98%
Brand Participation Brand Non Participation
51%
16%
33%
Posititve Negative Neutral
Brand Posts - Engagement
Bridgestone Tires responded to 1 conversations
generated by the 66 Posts they published.
Bridgestone Tires receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Bridgestone Tires

55. Most Engaging Brand Posts
Bridgestone Tires
Mon, Apr 20 at 4:00 PM EDT
We're rounding the final corner before we unveil the
grand prize winner! Vote for #FuelTheCause befo ..
Engagement
Score
Likes Comments Shares Sentiment
753 8,426 76 133 Positive
Sun, Jun 28 at 8:00 PM EDT
We focus on building technology that puts our tires
ahead of the competition.
Fri, Jun 12 at 12:00 PM EDT
It's the best way to silence the critics.
Engagement
Score
Likes Comments Shares Sentiment
636 5,293 44 196 Positive
Engagement
Score
Likes Comments Shares Sentiment
564 4,126 18 190 Positive

56. 0 10 20 30 40 50
0 50 100 150 200 250 300 350
Photos
Videos
Plain Text
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 50 100 150 200 250
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Bridgestone Tires posts were Photos, and
posts with Links received the highest engagement.
Most of Bridgestone Tires posts were published on
Tuesday and posts on Monday received the highest
engagement.
Brand Post Types Days of the Week
Bridgestone Tires

57. 0
5
10
15
20
25
30
35
40
45
Positive Neutral Negative Users posted a total of 248 Posts between
Apr 01, 2015 and Jun 30, 2015 on
Bridgestone Tires's wall.
User Posts
Bridgestone Tires
Top keywords used in
the Posts
Frequency
2014 Bridgestone Tires
Fuel
164
car 57
2015 47
way 44
event 43

58. 8%
92%
Brand Participation Brand Non Participation
39%
6%
55%
Posititve Negative Neutral
User Posts - Engagement
Bridgestone Tires responded to 20 conversations
generated by the 248 Posts fans published.
Bridgestone Tires appears to participate more when
Fan conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Bridgestone Tires

59. Analysis of Yokohama Tire
Facebook Page
Apr 01, 2015 - Jun 30, 2015

60. Brand Overview
Yokohama Tire
Fans 134,878
New Fans 1,989
Fan Growth 1.50%
Country Worldwide
Demographics Mostly Young, Male and Single
Yokohama Tire has 1,989 new Likes and an audience base of 134,878 fans who are mostly Young,
Male and Single
Yokohama Tire

61. Brand Overview
Posts
Brand User
Engagement Score 186 Total Fan Posts 156
Total Posts 171 Brand Response Rate 7.69%
Total Likes 19,762 Average Reply Time 23 hrs, 56 mins
Total Comments 1,025 General Sentiment Neutral
Total Shares 1,946
Yokohama Tire had 171 new Posts.
Yokohama Tire

62. Fan Growth
131,500
132,000
132,500
133,000
133,500
134,000
134,500
135,000
135,500
Yokohama Tire had a growth rate of 1.50% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 134,878
New Fans 1,989
Yokohama Tire

63. Engagement
0
100
200
300
400
500
600
700
800
900
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Yokohama Tire had an average engagement score of 186 and its highest was 794.
Yokohama Tire

64. Community Analysis
Yokohama Tire fans are mostly Young, Male and Single Yokohama Tire fans are largely from United States
followed by Thailand.
Fan Demographics Distribution of Fans
Yokohama Tire
99%
1%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 10K 20K 30K 40K 50K 60K 70K
United States
Thailand
India
Malaysia
Brazil
Philippines
Italy
Indonesia
Mexico

65. 0
1
2
3
4
5 Yokohama Tire posted a total of 171 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Photo 41
weekend 26
car 19
Yokohama tires 18
Red Bull 17
Yokohama Tire

66. 7%
93%
Brand Participation Brand Non Participation
55%
7%
38%
Posititve Negative Neutral
Brand Posts - Engagement
Yokohama Tire responded to 12 conversations
generated by the 171 Posts they published.
Yokohama Tire receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Yokohama Tire

67. Most Engaging Brand Posts
Yokohama Tire
Thu, Apr 30 at 7:05 PM EDT
What's your next car parts purchase?
Engagement
Score
Likes Comments Shares Sentiment
988 187 26 523 Positive
Mon, May 4 at 12:00 PM EDT
#Maythe4thBeWithYou Showdown: Dark side or light
side?
Tue, Apr 28 at 12:05 PM EDT
One to daily drive, one to be your track rat, and one
to be your cruiser. Which is which?
Engagement
Score
Likes Comments Shares Sentiment
775 345 45 131 Positive
Engagement
Score
Likes Comments Shares Sentiment
611 300 96 41 Positive

68. 0 50 100 150
0 50 100 150 200 250
Photos
Videos
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 100 200 300
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Yokohama Tire posts were Photos, and posts
with Photos received the highest engagement.
Most of Yokohama Tire posts were published on
Monday and posts on Thursday received the highest
engagement.
Brand Post Types Days of the Week
Yokohama Tire

69. 0
5
10
15
20
25
30
35
40
Positive Neutral Negative Users posted a total of 156 Posts between
Apr 01, 2015 and Jun 30, 2015 on
Yokohama Tire's wall.
User Posts
Yokohama Tire
Top keywords used in
the Posts
Frequency
Yokohama Tire
http://woobox.com/zoj5
mw/eze8gr
129
Details 36
winner 34
Fit Fathers Day 34
MD 34

70. 8%
92%
Brand Participation Brand Non Participation
37%
2%
61%
Posititve Negative Neutral
User Posts - Engagement
Yokohama Tire responded to 12 conversations
generated by the 156 Posts fans published.
Yokohama Tire appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Yokohama Tire

71. Analysis of Continental Tire
Facebook Page
Apr 01, 2015 - Jun 30, 2015

72. Brand Overview
Continental Tire
Fans 365,117
New Fans 24,634
Fan Growth 7.24%
Country United States
Demographics Mostly Young, Male and Single
Continental Tire has 24,634 new Likes and an audience base of 365,117 fans who are mostly
Young, Male and Single
Continental Tire

73. Brand Overview
Posts
Brand User
Engagement Score 120 Total Fan Posts 556
Total Posts 111 Brand Response Rate 6.83%
Total Likes 24,440 Average Reply Time 22 hrs, 22 mins
Total Comments 399 General Sentiment Neutral
Total Shares 1,300
Continental Tire had 111 new Posts.
Continental Tire

74. Fan Growth
325,000
330,000
335,000
340,000
345,000
350,000
355,000
360,000
365,000
370,000
Continental Tire had a growth rate of 7.24% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 365,117
New Fans 24,634
Continental Tire

75. Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Continental Tire had an average engagement score of 120 and its highest was 914.
Continental Tire

76. Community Analysis
Continental Tire fans are mostly Young, Male and
Single
Continental Tire fans are largely from United States
followed by Mexico.
Fan Demographics Distribution of Fans
Continental Tire
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
0K 50K 100K 150K 200K 250K 300K
United States
Mexico
United Kingdom
Australia
Portugal
Germany
Brazil
Italy
Canada
Georgia

77. 0
1
2
3
4 Continental Tire posted a total of 111 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
week 13
weekend 9
Continental Tire
SportsCar
Challenge
9
tiresrule 7
look 7
Continental Tire

78. 3%
97%
Brand Participation Brand Non Participation
57%
3%
40%
Posititve Negative Neutral
Brand Posts - Engagement
Continental Tire responded to 3 conversations
generated by the 111 Posts they published.
Continental Tire receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Continental Tire

79. Most Engaging Brand Posts
Continental Tire
Mon, Apr 20 at 1:45 PM EDT
In celebration of #EarthMonth, we are finding ways to
recycle tires. Check out these sweet tables we ..
Engagement
Score
Likes Comments Shares Sentiment
914 5,501 55 91 Positive
Fri, Apr 10 at 11:17 AM EDT
Be adventurous. Explore your city or neighboring
town this weekend. You may find new eats, an attrac
..
Sun, Apr 19 at 12:39 PM EDT
Race number three is in the books for the TUDOR
Championship. Take a look at some of our favorite pi
..
Engagement
Score
Likes Comments Shares Sentiment
881 5,201 19 45 Positive
Engagement
Score
Likes Comments Shares Sentiment
410 1,207 8 19 Neutral

80. 0 20 40 60 80 100
0 50 100 150
Photos
Links
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 50 100 150 200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Continental Tire posts were Photos, and posts
with Photos received the highest engagement.
Most of Continental Tire posts were published on
Monday and posts on Monday received the highest
engagement.
Brand Post Types Days of the Week
Continental Tire

81. 0
10
20
30
40
50
60
70
80
Positive Neutral Negative Users posted a total of 556 Posts between
Apr 01, 2015 and Jun 30, 2015 on
Continental Tire's wall.
User Posts
Continental Tire
Top keywords used in
the Posts
Frequency
Continental Tire 487
pneu 70
Advance Tuner 70
BLOX Evolution Show 69
vocation sport-tourisme 66

82. 7%
93%
Brand Participation Brand Non Participation
31%
2%
67%
Posititve Negative Neutral
User Posts - Engagement
Continental Tire responded to 38 conversations
generated by the 558 Posts fans published.
Continental Tire appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Continental Tire

83. Thanks For Reading!
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