Take a deep dive in to the social media metrics behind Goldman Sachs' Twitter efforts as the big bank talks money, jobs and CSR.

1. Goldman Sachs
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Goldman Sachs Twitter

2. Goldman Sachs: Social Media Report
This report looks at how
Goldman Sachs
performed on social media between
October 1st – December 31st, 2015

3. Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now

4. Analysis of
Goldman Sachs
Twitter Account
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
442,559 37,789 9.34% Worldwide
Goldman Sachs
@GoldmanSachs

6. Engagement Score
231
Total Proactive Tweets
577
Retweets Total
81
Favorites Total
74,060
Total Mention
12,107
Total Retweets
35,129
Most Engaging
#COP21
Most Recent
#COP21
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS

7. 380K
390K
400K
410K
420K
430K
440K
450K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
442,559
New Followers
37,789

8. 0K
0K
0K
0K
0K
0K
0K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
104

9. Engagement
0
250
500
750
Goldman Sachs had an average engagement score of 231 and a highest of 703.

10. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
577 81

11. No fuel needed, just clean energy. How
turning to #solar could meet global
energy needs: https://t...
25-Nov-15, Wed 10:49AM
ENGMT. FAV. REPLIES RETWEETS
997 2,445 112 1,598
Top Engaging Tweets
Why ~100 years ago one of the world's
greatest minds saw solar as the
power of the future: https://..
How we're helping @leketisrael, Israel's
largest #FoodBank, fight hunger &
poverty: https://t.co/Ta..
25-Nov-15, Wed 10:42AM
ENGMT. FAV. REPLIES RETWEETS
996 2,097 113 1,484
01-Dec-15, Tue 08:00AM
ENGMT. FAV. REPLIES RETWEETS
986 2,299 193 1,054
NO IMAGE NO IMAGE NO IMAGE

12. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 100 200 300 400 500 600
0 50 100 150 200 250 300
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

13. 0 5 10 15 20 25 30 35 40 45 50
0 500 1000 1500 2000 2500 3000 3500
#esg*
#gsinnovators*
#talksatgs*
#solar*
#cleanenergy*
#selfdriving*
#jimcramer*
#otc*
#cordcutting*
#china*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

14. 0
20
40
60
80
100
120
140
160
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
esg gsinnovators talksatgs solar cleanenergy
Spread of Hashtags by day

15. 0 100 200 300 400 500 600 700
#jimcramer*
#esg*
#cordcutting*
#cleanenergy*
#talksatgs*
#otc*
#solar*
#gsinnovators*
#selfdriving*
#china*
Engagement Score
Hashtags - Engagement

16. 0
500
1000
1500
2000
2500
3000
3500
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

17. 0
200
400
600
800
1000
1200
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

18. Total number of Retweets : 35,129
-1,000
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

19. Total number of Mentions: 12,107
-100
0
100
200
300
400
500
600
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

20. Influencers
Name Followers Tweets
CNN 23,902,389 1
DR JAMES CABOT 3,564,854 4
Hindustan Times 3,162,848 1
Sky News 3,042,505 1
WWD 2,854,038 4
TOP 5 INFLUENCERS

21. Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now

22. Thanks!
Pleasecontactus at NotJustNumbers@unmetric.comfor more information.