Take a deep dive into the social media efforts of Microsoft as the technology brand talks tech, gaming and Internet of Things to engage its worldwide audience.

1. Microsoft
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Microsoft Twitter

2. Microsoft: Social Media Report
This report looks at how
Microsoft
performed on social media between
October 1st – December 31st, 2015

3. Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now

4. Analysis of
Microsoft
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
7,562,885 498,252 7.05% Worldwide
Mostly Older, Male and
Attached.
Microsoft

6. Engagement Score Total Fan Posts
153 12,537
Total Posts Brand Response Rate
51 0.02%
Total Likes Avg. Reply Time
68,928 1 day, 22 hrs, 25 mins
Total Comments General Sentiment
5,630 Neutral
Total Shares
16,475
BRAND POSTS FAN POSTS
Brand Overview

7. 6,800K
6,900K
7,000K
7,100K
7,200K
7,300K
7,400K
7,500K
7,600K
7,700K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
7,562,885
New Fans
498,252

8. Engagement
0
250
500
750
1,000
Microsoft had an average engagement score of 153 and a highest of 793.

9. Community Analysis
Microsoft fans are mostly Older, Male and Attached. Microsoft fans are largely from United States followed by
Mexico.
Fan Demographics Distribution of Fans
60%
40%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K 1,200K
United States
Mexico
India
Brazil
Pakistan
Egypt
Colombia
Bangladesh
Peru
Congo

10. 0
1
2
3
4
5
6
7
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Microsoft 8
technology 5
mission 3
Windows10devices 2
risk youth 2

11. 10%
90%
Brand Participation Brand Non Participation
96%
0%
4%
Posititve Negative Neutral
Brand Posts - Engagement
Microsoft responded to 5 conversations generated by the 51
Posts they published.
Microsoft receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

12. Most Engaging Brand Posts
01-DEC-15, TUE 9:01AM
Spreading the spirit of the season.
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
957 19,631 988 7,360 Positive
06-OCT-15, TUE 12:16PM
When there are no limits to what your
devices can do, there are no limits to
what you can do with th ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
475 5,663 327 1,219 Positive

13. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30
0 50 100 150 200 250 300 350 400
Links
Videos
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 50 100 150 200 250 300
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

14. Top Keywords Used Frequency
post 2920
Windows 10 1786
new 1135
time 1085
computer 977
User Posts
0
100
200
300
400
500
600
700
800
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

15. Campaign Intel
0 1 2 3 4 5 6 7
0 20 40 60 80 100 120 140 160 180
#Windows10devices
Cross-country American flag relay
2015
#ILookLikeAnEngineer
Number of Posts
Engagement Score
Engagement Score Number of Posts
This is the performance of a selection of Microsoft campaigns that have been tagged and tracked
by Unmetric and are not restricted to the time period analyzed

16. Analysis of
Microsoft
Twitter Account
Oct 01, 2015 - Dec 31, 2015

17. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
7,375,862 213,526 2.98% Worldwide
Microsoft
@Microsoft

18. Engagement Score
74
Total Proactive Tweets
126
Retweets Total
126
Replies Total
40
Favorites Total
40,074
Total Mention
155,462
Total Retweets
24,793
Response Rate (%)
0.03%
Average Reply Time (mins)
1448
BRAND TWEETS USER TWEETS
Brand Overview

19. 7,050K
7,100K
7,150K
7,200K
7,250K
7,300K
7,350K
7,400K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
7,375,862
New Followers
213,526

20. 1K
2K
2K
2K
2K
2K
2K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
1,693
New Followees
134

21. Engagement
0
250
500
Microsoft had an average engagement score of 74 and a highest of 333.

22. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
126 126

23. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 20 40 60 80 100 120
0 10 20 30 40 50 60 70 80 90
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

24. 0 5 10 15 20 25 30 35
0 2000 4000 6000 8000 10000 12000 14000
#windows10devices*
#thankyou*
#awesome*
#windows10*
#surfacebook*
#cloud*
#goodmorning*
#fallout4giveaway
#bookhugs*
#booksthatmatter*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

25. 0
2000
4000
6000
8000
10000
12000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
windows10devices thankyou awesome windows10 surfacebook
Spread of Hashtags by day

26. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
5
10
15
20
25
30
35
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

27. 0
5000
10000
15000
20000
25000
30000
35000
40000
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

28. 0
2000
4000
6000
8000
10000
12000
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

29. Total number of Retweets : 24,793
-2,000
0
2,000
4,000
6,000
8,000
10,000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

30. Total number of Mentions: 155,462
-2,000
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

31. Influencers
Name Followers Tweets
CNN 24,030,860 2
Real Madrid C. F. 18,601,859 1
CNN en Español 12,533,588 1
Xbox 8,632,890 5
Hootsuite 7,587,843 2
TOP 5 INFLUENCERS

32. Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now

33. Thanks!
Pleasecontactus at NotJustNumbers@unmetric.comfor more information.