Compare the performance of the Facebook pages of the top hospitality reward programs. Find the most popular posts, engagement metrics and more in this report.

1. Comparison of the
Facebook Pages of
Hospitality Reward
Programs
Jan 01, 2016 - Mar 31, 2016

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3. Marriott Rewards had the largest fan base of 1,984,769 while IHG Rewards Club showed the highest fan growth of 2.74%.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
0K 500K 1,000K 1,500K 2,000K 2,500K
Growth%
Number of Fans
Marriott Rewards Starwood Preferred Guest® (SPG) Hilton HHonors IHG Rewards Club
Fans

4. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Hilton HHonors Marriott Rewards Starwood Preferred Guest® (SPG) IHG Rewards Club
Egypt United States Countries < 2% Brazil Indonesia Peru Other Countries Colombia United Kingdom India
Fans - Geography

5. Starwood Preferred Guest® (SPG) had the highest PTAT of 0.33% as a percentage of its average number of Fans during Q1 of
2016.
0.0%
0.1%
0.1%
0.2%
0.2%
0.3%
0.3%
0.4%
0K 500K 1,000K 1,500K 2,000K 2,500K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Marriott Rewards Hilton HHonors Starwood Preferred Guest® (SPG) IHG Rewards Club
Conversations

6. Marriott Rewards published the greatest number of posts (76). Starwood Preferred Guest® (SPG) had the highest average
engagement, with a score of 92.
0 10 20 30 40 50 60 70 80
0 10 20 30 40 50 60 70 80 90 100
Marriott
Rewards
Starwood
Preferred
Guest® (SPG)
Hilton HHonors
IHG Rewards
Club
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

7. Marriott Rewards received the most number of Likes (8,438), got the most number of Comments (1,191) and had the most
number of Shares (1,381).
0K 1K 2K 3K 4K 5K 6K 7K 8K 9K
Marriott Rewards
Hilton HHonors
Starwood Preferred Guest® (SPG)
IHG Rewards Club
Likes Comments Shares
Engagement Breakdown

8. Most Engaging Brand Posts
Marriott Rewards
01-FEB-16,MON 10:04AM
What would you do if you won 50 tickets to
Super Bowl 50? http://bit.ly/1PjFuF9
ENGMT. LIKES COMMENTS SHARES SENTIMENT
512 2,014 318 415 Positive
Starwood Preferred Guest® (SPG)
18-FEB-16,THU 4:30PM
StarwoodPreferred Guest® (SPG) shared
a link.
HiltonHHonors
15-FEB-16,MON 1:00PM
Can't get no satisfaction when looking for
hotels online? We've got you covered.
#StopClickingAround
ENGMT. LIKES COMMENTS SHARES SENTIMENT
418 326 60 70 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
392 283 25 279 Positive

9. Most Engaging Brand Posts
Starwood Preferred Guest® (SPG)
26-FEB-16,FRI 5:42AM
StarwoodPreferred Guest® (SPG) shared a
link.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
386 408 40 59 Positive
HiltonHHonors
16-MAR-16, WED 4:10PM
Get access to talented new artists like
Halsey for our 2016 concert series. Check
out her story belo ..
IHG Rewards Club
25-FEB-16,THU 12:26PM
Until 11:59 p.m. EST Friday, get 100%
bonus on your points purchase.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
247 852 19 88 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
206 185 68 41 Positive

10. Starwood Preferred Guest® (SPG)'s Facebook Page saw the highest number of Fan posts (370).
0 50 100 150 200 250 300 350 400
Marriott Rewards
StarwoodPreferred Guest® (SPG)
Hilton HHonors
IHG Rewards Club
Numberof Fan Posts
Fan Posts

11. Starwood Preferred Guest® (SPG) received the highest percentage of Positive Sentiment (44.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Marriott Rewards
Starwood Preferred Guest® (SPG)
Hilton HHonors
IHG Rewards Club
Negative Neutral Positive
Sentiment Analysis

12. IHG Rewards Club responded to the highest percentage of Fan posts (57.47%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
0 50 100 150 200 250 300 350 400 450
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Marriott Rewards Starwood Preferred Guest® (SPG) Hilton HHonors IHG Rewards Club
Brand Responses

13. Marriott Rewards published the most with 76 posts, among the brands in "Hospitality Reward Programs" Group.
40%
24%
19%
17%
Marriott Rewards Hilton HHonors Starwood Preferred Guest® (SPG) IHG Rewards Club
Share Of Voice – Volume of Posts

14. Marriott Rewards received the largest volume of Likes (8,438), among the brands in "Hospitality Reward Programs" Group.
41%
22%
17%
20%
Marriott Rewards Hilton HHonors Starwood Preferred Guest® (SPG) IHG Rewards Club
Share Of Voice – Likes

15. Marriott Rewards received the largest volume of Comments (1,191), among the brands in "Hospitality Reward Programs"
Group.
48%
17%
12%
23%
Marriott Rewards Hilton HHonors Starwood Preferred Guest® (SPG) IHG Rewards Club
Share Of Voice – Comments

16. Marriott Rewards received the largest volume of Shares (1,381), among the brands in "Hospitality Reward Programs" Group.
41%
30%
11%
18%
Marriott Rewards Hilton HHonors Starwood Preferred Guest® (SPG) IHG Rewards Club
Share Of Voice – Shares

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18. Leading the Way- Marriott Rewards

19. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,984,769 44,379 2.29%
United
States
Mostly Older, Female and
Attached.
Marriott Rewards

20. Engagement Score Total Fan Posts
34 300
Total Posts Brand Response Rate
76 46.67%
Total Likes Avg. Reply Time
8,438 6 hrs, 58 mins
Total Comments General Sentiment
1,191 Neutral
Total Shares
1,381
BRAND POSTS FAN POSTS
Brand Overview

21. 1,910K
1,920K
1,930K
1,940K
1,950K
1,960K
1,970K
1,980K
1,990K
1-Jan 8-Jan 15-Jan22-Jan29-Jan 5-Feb 12-
Feb
19-
Feb
26-
Feb
4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
1,984,769
New Fans
44,379

22. Engagement
0
250
500
750
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan 2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar
Marriott Rewards had an average engagement score of 34 and a highest of 512.

23. Community Analysis
Marriott Rewards fans are mostly Older, Female and Attached. Marriott Rewards fans are largely from United States followed by
Brazil.
Fan Demographics Distributionof Fans
34%
66%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 400K 800K 1,200K
United States
Brazil
Mexico
Peru
Colombia
Argentina
Chile
India
United Kingdom

24. 0
1
1
2
2
3
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
http://bit.ly/1PjFuF9 7
Rewards member Hillary 6
Super Bowl 50 5
JW Marriott 4
Marriott 4

25. 30%
70%
Brand Participation Brand Non Participation
79%
3%
18%
Posititve Negative Neutral
Brand Posts - Engagement
Marriott Rewards responded to 23 conversations generated by the
76 Posts they published.
Marriott Rewards receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

26. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50
0 50 100 150
Links
Photos
Videos
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 20 40 60 80
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

27. Top Keywords Used Frequency
Marriott Rewards 152
hotel 57
stay 41
points 39
nights 26
User Posts
0
1
2
3
4
5
6
7
8
9
10
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative

28. A Closer Look- Starwood Preferred Guest (SPG) on Facebook

29. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
310,555 6,248 2.05%
Worldwi
de
Mostly Older, Female and
Attached.
Starwood Preferred Guest®
(SPG)

30. Engagement Score Total Fan Posts
92 324
Total Posts Brand Response Rate
37 29.63%
Total Likes Avg. Reply Time
3,597 46 mins
Total Comments General Sentiment
295 Neutral
Total Shares
370
Most Engaging Campaign
2014 Member Favorite
Hotels & Resorts List
Most Recent Campaign
2014 Member Favorite
Hotels & Resorts List
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS

31. 301K
302K
303K
304K
305K
306K
307K
308K
309K
310K
311K
312K
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb19-Feb26-Feb 4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
310,555
New Fans
6,248

32. Engagement
0
250
500
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan 2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar
Starwood Preferred Guest® (SPG) had an average engagement score of 92 and a highest of 418.

33. Community Analysis
Starwood Preferred Guest® (SPG) fans are mostly Older, Female
and Attached.
Starwood Preferred Guest® (SPG) fans are largely from United
Statesfollowed by India.
Fan Demographics Distributionof Fans
43%
57%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K
United States
India
Malaysia
Canada
Australia
Thailand
Singapore
United Kingdom
Japan
New Zealand

34. 0
1
1
2
2
3
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
St 7
Forbes Travel Guide 3
spgmoments 2
SPG 2
Regis Deer Valley 2

35. 35%
65%
Brand Participation Brand Non Participation
69%
7%
24%
Posititve Negative Neutral
Brand Posts - Engagement
Starwood Preferred Guest® (SPG) responded to 13 conversations
generated by the 37 Posts they published.
Starwood Preferred Guest® (SPG) receives more positive than
negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts

36. Most Engaging Brand Posts
18-FEB-16,THU 4:30PM
StarwoodPreferred Guest® (SPG) shared a
link.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
418 326 60 70 Positive
26-FEB-16,FRI 5:42AM
StarwoodPreferred Guest® (SPG) shared a
link.
15-JAN-16, FRI 10:52AM
The Kiroro, a Tribute Portfolio Resort in
Hokkaido,Japan.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
386 408 40 59 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
185 208 20 19 Positive

37. Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40
0 20 40 60 80 100 120
Links
Videos
Photos
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 50 100 150 200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

38. Top Keywords Used Frequency
Starwood Preferred
Guest
169
hotel 64
night 44
points 40
stay 40
User Posts
0
2
4
6
8
10
12
14
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative

39. Starwood Preferred Guest® (SPG) responded to 96 conversations
generated by the 324 Posts fans published.
Starwood Preferred Guest® (SPG) appears to participate more
when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
30%
70%
Brand Participation Brand Non Participation
44%
8%
48%
Posititve Negative Neutral

40. A Closer Look- Hilton Hhonors on Facebook

41. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,027,401 6,373 .62%
Worldwi
de
Mostly Older, Female and
Attached.
Hilton HHonors

42. Engagement Score Total Fan Posts
56 320
Total Posts Brand Response Rate
45 55.62%
Total Likes Avg. Reply Time
4,555 40 mins
Total Comments General Sentiment
434 Neutral
Total Shares
1,007
BRAND POSTS
FAN POSTS
Brand Overview

43. 1,016K
1,018K
1,020K
1,022K
1,024K
1,026K
1,028K
1-Jan 8-Jan 15-Jan22-Jan29-Jan 5-Feb 12-
Feb
19-
Feb
26-
Feb
4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
1,027,401
New Fans
6,373

44. Engagement
0
250
500
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan 2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar
Hilton HHonors had an average engagement score of 56 and a highest of 247.

45. Community Analysis
Hilton HHonors fans are mostly Older, Female and Attached. Hilton HHonors fans are largely from United States followed by
United Kingdom.
Fan Demographics Distributionof Fans
39%
61%
male female
0% 10% 20% 30%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K
United States
United Kingdom
Egypt
Italy
Turkey
Germany
Canada
Iraq
Azerbaijan
Norway

46. 0
1
1
2
2
3
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
HHonors members 7
Hilton HHonors 6
points 5
book 5
San Diego 4

47. 40%
60%
Brand Participation Brand Non Participation
61%
8%
31%
Posititve Negative Neutral
Brand Posts - Engagement
Hilton HHonors responded to 18 conversations generated by the
45 Posts they published.
Hilton HHonors receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

48. Most Engaging Brand Posts
15-FEB-16,MON 1:00PM
Can't get no satisfaction when looking for
hotels online? We've got you covered.
#StopClickingAround
ENGMT. LIKES COMMENTS SHARES SENTIMENT
392 283 25 279 Positive
16-MAR-16, WED 4:10PM
Get access to talented new artists like
Halsey for our 2016 concert series. Check
out her story belo ..
28-JAN-16, THU 11:18AM
Internationalflights out of the question?
These U.S. cities will leave you feeling like
you've arri ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
247 852 19 88 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
176 194 34 88 Positive
NO IMAGE NO IMAGE

49. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30
0 20 40 60 80 100
Photos
Links
Videos
Plain Text
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 20 40 60 80 100
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

50. Top Keywords Used Frequency
Hilton HHonors 97
room 79
hotel 69
points 49
nights 47
User Posts
0
2
4
6
8
10
12
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative

51. Hilton HHonors responded to 178 conversations generated by the
320 Posts fans published.
Hilton HHonors appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
56%
44%
Brand Participation Brand Non Participation
41%
16%
43%
Posititve Negative Neutral

52. A Closer Look- IHG Rewards Club on Facebook

53. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
581,570 15,506 2.74%
Worldwi
de
Mostly Older, Female and
Attached.
IHG Rewards Club

54. Engagement Score Total Fan Posts
91 174
Total Posts Brand Response Rate
33 57.47%
Total Likes Avg. Reply Time
4,037 3 hrs, 54 mins
Total Comments General Sentiment
571 Neutral
Total Shares
587
BRAND POSTS FAN POSTS
Brand Overview

55. 555K
560K
565K
570K
575K
580K
585K
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb19-Feb26-Feb 4-Mar 11-
Mar
18-
Mar
25-
Mar
Fan Growth
Total Fans
581,570
New Fans
15,506

56. Engagement
0
250
1-Jan 5-Jan 9-Jan 13-Jan17-Jan21-Jan25-Jan29-Jan 2-Feb 6-Feb10-Feb14-Feb18-Feb22-Feb26-Feb1-Mar 5-Mar 9-Mar13-Mar17-Mar21-Mar25-Mar29-Mar
IHG Rewards Club had an average engagement score of 91 and a highest of 206.

57. 0
1
1
2
2
3
1-Jan 15-Jan 29-Jan 12-Feb 26-Feb 11-Mar 25-Mar
Brand Posts
Top keywords used Frequency
Spire 3
Cash 3
Platinum Elites 3
15 3
Points 3

58. Community Analysis
IHG Rewards Club fans are mostly Older, Female and Attached. IHG Rewards Club fans are largely from United States followed by
Indonesia.
Fan Demographics Distributionof Fans
48%
52%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K
United States
Indonesia
United Kingdom
India
Egypt
Jordan
Mexico
Philippines
Italy

59. 45%
55%
Brand Participation Brand Non Participation
92%
0%
8%
Posititve Negative Neutral
Brand Posts - Engagement
IHG Rewards Club responded to 15 conversations generated by
the 33 Posts they published.
IHG Rewards Club receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts

60. Most Engaging Brand Posts
25-FEB-16,THU 12:26PM
Until 11:59 p.m. EST Friday, get 100% bonus
on your points purchase.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
206 185 68 41 Positive
14-MAR-16, MON 3:22PM
Nine on-site restaurants,a heated outdoor
pool & more!
31-MAR-16, THU 8:00PM
Enjoy all Orlando has to offer--plus get an
extra 10,000 IHG Rewards Club points!
ENGMT. LIKES COMMENTS SHARES SENTIMENT
196 345 27 41 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
194 242 30 49 Uncategorized
NO IMAGE NO IMAGE NO IMAGE

61. Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30 35
0 20 40 60 80 100
Links
Photos
Plain Text
Videos
Polls
Numberof Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 50 100 150
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Numberof Posts
Engagement Score
Engagement Score Number of Posts

62. Top Keywords Used Frequency
IHG Rewards Club 74
points 47
IHG 34
hotel 29
stay 24
User Posts
0
1
2
3
4
5
6
7
8
9
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 4-Mar 11-Mar 18-Mar 25-Mar
Positive Neutral Negative

63. IHG Rewards Club responded to 100 conversations generated by
the 174 Posts fans published.
IHG Rewards Club appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
57%
43%
Brand Participation Brand Non Participation
33%
11%
56%
Posititve Negative Neutral

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