This report analyzes the performance of various Indian sports channels on social media from October 1st to November 30th 2016. It finds that Star Sports had the highest audience size and growth, as well as the most engagement, posts, likes, and comments across Facebook and Twitter. Cricket NDTV and Sony Six posted the most content, while the most engaging Facebook posts were from Star Sports about the Indian national Kabaddi team winning the 2016 Kabaddi World Cup.

1. Sports Channels
on Social Media
Oct 1st – Nov 30th 2016

2. Sports Channels: Social Media Report
This report looks at how
Sports Channels
(India)
performed on social media between
Oct 1st – Nov 30th 2016

3. Cross Channel Report
Oct 01, 2016 - Nov 30, 2016

4. GenerateYourOwnSocialMediaReport
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Reporting Engine.
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5. Table of Contents
 Performance Snapshot
 Share of Voice Snapshot
 Audience Size
 Audience Growth
 Engagement
 Volume of Posts
 Likes
 Comments
 Customer Service
 Most Engaging Content
Brands Analyzed in this report include: Cricket NDTV, Neo Sports Network, Sony Six, Star Sports, Star Sports Football, Ten
Sports
Oct 01, 2016 - Nov 30, 2016

6. Oct 01, 2016 - Nov 30, 2016
Performance Snapshot
Network
Highest Audience
Size
Star Sports Star Sports
Highest
Growth
Star Sports Star Sports Football
Highest
Engagement
Star Sports Star Sports

7. Oct 01, 2016 - Nov 30, 2016
Share Of Voice Snapshot
Network
Most Number of
Posts
Cricket NDTV Sony Six
Most Number of
Likes
Star Sports Star Sports
Most Number of
Comments
Star Sports Star Sports

8. 0.00M 1.00M 2.00M 3.00M 4.00M 5.00M 6.00M 7.00M 8.00M 9.00M
Cricket NDTV
Neo Sports Network
Sony Six
Star Sports
Star Sports Football
Ten Sports
Twitter Facebook
Audience Size
Oct 01, 2016 - Nov 30, 2016

9. Audience Growth
Oct 01, 2016 - Nov 30, 2016
-0.1 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8
Cricket NDTV
Neo Sports Network
Sony Six
Star Sports
Star Sports Football
Ten Sports
Twitter Facebook

10. Engagement
Oct 01, 2016 - Nov 30, 2016
0 2000 4000 6000 8000 10000 12000 14000
Cricket NDTV
Neo Sports Network
Sony Six
Star Sports
Star Sports Football
Ten Sports
Twitter Facebook

11. Number Of Posts/Tweets
Oct 01, 2016 - Nov 30, 2016
0 200 400 600 800 1000 1200 1400 1600
Cricket NDTV
Neo Sports Network
Sony Six
Star Sports
Star Sports Football
Ten Sports
Twitter Facebook

12. Total Likes
Oct 01, 2016 - Nov 30, 2016
0 1000000 2000000 3000000 4000000 5000000 6000000 7000000
Cricket NDTV
Neo Sports Network
Sony Six
Star Sports
Star Sports Football
Ten Sports
Twitter Facebook

13. Total Comments
Oct 01, 2016 - Nov 30, 2016
0 10000 20000 30000 40000 50000 60000
Cricket NDTV
Neo Sports Network
Sony Six
Star Sports
Star Sports Football
Ten Sports
Twitter Facebook

14. Customer Service – Reply Time (inminutes)
Oct 01, 2016 - Nov 30, 2016
0 500 1000 1500 2000 2500
Cricket NDTV
Neo Sports Network
Sony Six
Star Sports
Star Sports Football
Ten Sports
Twitter

15. Customer Service – Response Rate
Oct 01, 2016 - Nov 30, 2016
0 0.05 0.1 0.15 0.2 0.25 0.3 0.35
Cricket NDTV
Neo Sports Network
Sony Six
Star Sports
Star Sports Football
Ten Sports
Twitter

16. MostEngagingFacebookPosts
Star Sports
22-OCT-16, SAT 3:44PM
Champions of the world! The Indian Kabaddi
‘Dream Team’ has won the
#2016KabaddiWorldCup, beating Ir ..
ENGMT. LIKES COMMENTS SHARES
709,817 249,882 3,211 44,388
Star Sports
22-OCT-16, SAT 5:26PM
14 players, 2 teams, 1 dream final – the
#2016KabaddiWorldCup final lived up to
its billing! Enjoy t ..
Star Sports
21-OCT-16, FRI 12:30AM
The previous defeats, the Indian Cricket
Team hasn’t forgotten! Virat Kohli & Co. are
out for reveng ..
ENGMT. LIKES COMMENTS SHARES
686,814 483,774 3,038 18,785
ENGMT. LIKES COMMENTS SHARES
295,883 211,448 1,627 7,630

17. Are you a die hard fan of #DavisCup?
Answer this simple question and stand a
chance to win exciting..
21-Nov-16, Mon 07:20AM
ENGMT. FAV. REPLIES RETWEETS
777 27 57 26
MostEngagingTweets
Champions of the world! The Indian
Kabaddi ‘Dream Team’ has won the
#2016KabaddiWorldCup, beating I..
Our heroes have embarked on their
journey! Watch them train as they get
#ReadyToRaid in the #2016Ka..
22-Oct-16, Sat 11:44AM
ENGMT. FAV. REPLIES RETWEETS
719 1,978 115 1,052
07-Oct-16, Fri 12:00AM
ENGMT. FAV. REPLIES RETWEETS
620 402 600 629
Neo Sports Network Star Sports Star Sports

18. GenerateYourOwnSocialMediaReport
This report was generated entirely by the Unmetric
Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now

19. Thank You
For more information, please contact your account manager notjustnumbers@unmetric.com

20. Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the engagement score, we weigh audience interactions on
brand content such as Likes, Comments, Shares, based on their importance. We then
divide their weighted sum by our estimate of the number of brand fans who actively
receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10)
Instagram: (Likes x 1, Comments x 5)
Facebook: