See how top airlines from the Middle East get social on Facebook, Twitter and Instagram. We take a deep dive into the social strategies of Emirates, Etihad, Qatar Airways and FlyDubai to see how these airlines use campaigns to drive engagement.

1. Top MiddleEast Airlines
onSocial Media
Apr 1st – Apr 30th 2016
Image Courtesy of Pixabay

2. Comparison of
“Middle East Airlines"
Social Accounts
Apr 01, 2016 - Apr 30, 2016

3. Tableof Contents
 Performance Snapshot
 Audience Size
 Audience Growth
 Engagement
 Customer Service
 Most Engaging Content
 Facebook
 Twitter
 Instagram
Brands Analyzed in this report include: Emirates, Qatar Airlines, Gulf Air, Air Arabia, Kuwait Airways, Saudia Airlines,
Etihad, Fly Dubai
Apr 01, 2016 - Apr 30, 2016

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5. Apr 01, 2016 - Apr 30, 2016
Performance Snapshot
Network
HighestAudience
Size Qatar Airlines Qatar Airlines Emirates
Highest
Growth Kuwait Airways Air Arabia Gulf Air
Highest
Engagement Kuwait Airways Air Arabia Fly Dubai

6. 0.00M 2.00M 4.00M 6.00M 8.00M 10.00M 12.00M 14.00M
Emirates
Qatar Airlines
Gulf Air
Air Arabia
Kuwait Airways
Saudia Airlines
Etihad
Fly Dubai
Instagram Twitter Facebook
Audience Size
Apr 01, 2016 - Apr 30, 2016

7. Audience Growth
Apr 01, 2016 - Apr 30, 2016
-1.00% 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00%
Emirates
Qatar Airlines
Gulf Air
Air Arabia
Kuwait Airways
Saudia Airlines
Etihad
Fly Dubai
Instagram Twitter Facebook

8. Engagement
Apr 01, 2016 - Apr 30, 2016
0 200 400 600 800 1000 1200
Emirates
Qatar Airlines
Gulf Air
Air Arabia
Kuwait Airways
Saudia Airlines
Etihad
Fly Dubai
Instagram Twitter Facebook

9. Customer Service - Reply Time (in minutes)
Apr 01, 2016 - Apr 30, 2016
0 500 1000 1500 2000 2500
Emirates
Qatar Airlines
Gulf Air
Air Arabia
Kuwait Airways
Saudia Airlines
Etihad
Fly Dubai
Twitter Facebook

10. 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%
Emirates
Qatar Airlines
Gulf Air
Air Arabia
Kuwait Airways
Saudia Airlines
Etihad
Fly Dubai
Twitter Facebook
Customer Service - Response Rate
Apr 01, 2016 - Apr 30, 2016

11. Most Engaging Facebook Posts
KuwaitAirways
19-APR-16, TUE 1:56AM
Now flying everyday to Manila.
8 flights per week, with 46 kg baggage allowed.
Starting from 110 K ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 5,333 101 263 Neutral
Emirates
04-APR-16, MON 9:00AM
Watch Emirates cabin crew perform a
Bollywoodinspired ‘Welcome On-board’
demo at the ICC - Internat ..
KuwaitAirways
25-APR-16, MON 6:08AM
Book your roundtrip ticket to Cairo fares
startingfrom 77 KD.
https://www.kuwaitairways.com
ENGMT
.
LIKES COMMENTS SHARES SENTIMENT
1,000 48,054 3,395 21,642 Uncategorized
ENGMT.LIKES COMMENTS SHARES SENTIMENT
999 2,807 40 107 Neutral

12. ‫ماهو‬‫توقعك‬‫لمباراة‬‫الليلة‬
‫بين‬#‫الهالل‬vs# ‫األهلي‬‫؟‬
‫شارك‬‫معنا‬‫في‬‫مسابقة‬
#‫للطيران_العربية‬
‫واربح‬‫تذكرة‬ ..
24-Apr-16, Sun 07:03AM
ENGMT. FAV. REPLIES RETWEETS
1,000 31 262 193
Most Engaging Tweets
‫دشنت‬#‫_العربية‬ ‫للطيران‬
‫يوم‬‫الخميس‬١٤‫ابريل‬
‫وجهة‬‫جديدة‬‫لها‬‫من‬‫المملكة‬
‫ماهي‬‫الوجهة‬‫؟‬
‫جاوب‬‫واربح‬‫تذكرة‬ ..
‫من‬‫هو‬‫صاحب‬‫الهدف‬
‫في‬‫الفيديو‬‫؟‬
‫مباراة‬# ‫االتحاد‬vs # ‫الخليج‬
@alifaliffm
#‫_دوري‬ ‫ألف‬https://t.co/0dC..
18-Apr-16, Mon 08:24AM
ENGMT. FAV. REPLIES RETWEETS
970 19 68 42
10-Apr-16, Sun 07:12AM
ENGMT. FAV. REPLIES RETWEETS
853 10 43 20
Air Arabia Air Arabia Air Arabia

13. Emirates’ new service to Yinchuan and
Zhengzhouwill be served by
Emirates Boeing 777-200LR
#emirat..
27-Apr-16, Wed 11:06AM
ENGMT. LIKES COMMENTS FILTER
693 26,702 137 Normal
Most Engaging Instagram Posts
Emirates A380 with UFW livery has been
spottedin #Beijing Capital
InternationalAirport. Photo by ..
13-Apr-16, Wed 07:44AM
ENGMT. LIKES COMMENTS FILTER
692 25,577 252 Lo-fi
11-Apr-16, Mon 10:55AM
ENGMT. LIKES COMMENTS FILTER
691 25,689 200 Normal
Emirates Emirates Emirates
We have ordered two additional @Airbus
A380s, taking our total order book to
142 A380s. #emiratesai..

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