Check out which of the teams that made it to the final of the Champions League wins the competition on social media. Get access to posts and their corresponding social media metrics here.

1. April 26th – May 25th, 2016
AtléticoMadrid vs Real Madrid
onSocialMedia
Image courtesy : Pixabay

2. Champions League Finals: Social Media Report
This Report looks at how
Atlético Madrid and Real Madrid
performed on Social Media between
Apr 26th, 2016 - May 25th, 2016

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4. Comparison of
Atlético Madrid and Real Madrid
Facebook Pages
Apr 26, 2016 - May 25, 2016

5. Real Madrid had the largest fan base of 89,524,274 while Atlético Madrid showed the highest fan growth of 3.96%.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
0K 10,000K 20,000K 30,000K 40,000K 50,000K 60,000K 70,000K 80,000K 90,000K 1,00,000K
Growth%
Number of Fans
Atletico Madrid Real Madrid
Fans

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Atletico Madrid Real Madrid
United States Egypt Countries < 2% Mexico Spain Brazil Indonesia Turkey Other Countries Colombia
Fans - Geography

7. Real Madrid had the highest PTAT of 3.16% as a percentage of its average number of Fans during this time period.
2.8%
2.9%
2.9%
3.0%
3.0%
3.1%
3.1%
3.2%
3.2%
0K 10,000K 20,000K 30,000K 40,000K 50,000K 60,000K 70,000K 80,000K 90,000K 1,00,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Atletico Madrid Real Madrid
Conversations

8. Real Madrid published more posts (199) and greater average engagement, with a score of 573.
0 50 100 150 200 250
0 100 200 300 400 500 600 700
Atletico Madrid
Real Madrid
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

9. Real Madrid received the most number of Likes (28,296,311), Comments (624,472) and Shares (739,558).
0K 5,000K 10,000K 15,000K 20,000K 25,000K 30,000K
Atletico Madrid
Real Madrid
Likes Comments Shares
Engagement Breakdown

10. Most Engaging Brand Posts
Real Madrid
04-MAY-16, WED 4:40PM
????????????
WE HAVE REACHED THE UEFA Champions League
FINAL!
¡ESTAMOS EN LA FINAL DE LA CHAMPIONS!
..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
1,000 805,734 18,882 101,35
2
Uncategorized
AtleticoMadrid
03-MAY-16, TUE 4:42PM
BAYERN 2-1 ATLÉTICO DE MADRID
¡¡¡FINAL!!!¡¡¡¡ESTAMOSEN MILÁN!!!! ¡¡Que
grande es este equipo!! ¡V ..
Real Madrid
04-MAY-16, WED 5:57PM
⚽????????
We're going to Milan! Here are some of the best
images from tonight's match!
¡Disfrutade ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
998 110,477 7,045 15,323 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
986 707,487 5,345 23,420 Uncategorized

11. Most Engaging Brand Posts
Real Madrid
30-APR-16, SAT 11:50AM
FT: Real Sociedad 0-1 Real Madrid (Gareth
Bale 80').
#RMLiga #HalaMadrid
ENGMT. LIKES COMMENTS SHARES SENTIMENT
978 613,106 8,171 21,465Uncategorized
AtleticoMadrid
27-APR-16, WED 4:38PM
ATLÉTICO DE MADRID 1-0 BAYERN
⚽ 10' | Saúl Ñíguez
¡¡FINAL DEL PARTIDO!! ¡Gran victoria! Iremos a M ..
Real Madrid
05-MAY-16, THU 7:18AM
Real Madrid C.F. updated their cover photo.
ENGMT. LIKES COMMENTS SHARES SENTIMENT
962 72,326 2,327 7,160 Uncategorized
ENGMT. LIKES COMMENTS SHARES SENTIMENT
959 616,257 4,383 9,156 Uncategorized

12. Real Madrid published the most with 199 posts
Real Madrid
Atletico Madrid
Share Of Voice – Volume of Posts

13. Real Madrid received the largest volume of Likes (28,296,311), among the brands in "Group 3" Group.
Real Madrid
Atletico Madrid
Share Of Voice – Likes

14. Real Madrid received the largest volume of Comments (624,472), among the brands in "Group 3" Group.
Real Madrid
Atletico Madrid
Share Of Voice – Comments

15. Real Madrid received the largest volume of Shares (739,558), among the brands in "Group 3" Group.
Real Madrid
Atletico Madrid
Share Of Voice – Shares

16. During this time period, #LigadeCampeones was the most engaging run by Atletico Madrid. Atletico Madrid published the most
(12) in its #LigadeCampeones campaign.
0 2 4 6 8 10 12 14
0 20 40 60 80 100 120 140 160 180 200
#LigadeCampeones(Atletic
o Madrid)
ARE YOU READY FOR THE
DERBY?(Real Madrid)
Numberof Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison

17. Comparison of
Atlético Madrid and Real Madrid
Twitter Accounts
Apr 26, 2016 - May 25, 2016

18. Real Madrid had more followers but Atlético led in follower growth
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K
FollowerGrowth
Followers
Real Madrid Atletico Madrid
Follower Growth

19. Atlético Madrid published more tweets (608) and had greater average engagement, with a score of 293, than Real Madrid.
Engagement - Tweets
0 100 200 300 400 500 600 700
0 100 200 300 400 500 600 700
Real Madrid
Atletico Madrid
Numberof Tweets
Engagement Score
Proactive Tweets Engagement Score Tweets

20. 0 100 200 300 400 500 600 700
Real Madrid
Atletico Madrid
Tweets(in selected period)
Proactive Tweets Retweets Replies
Frequency of Tweets

21. 0 50,000 1,00,000 1,50,000 2,00,000 2,50,000 3,00,000 3,50,000 4,00,000
Atletico Madrid
Real Madrid
Favorites Retweets Replies
Replies, Retweets and Favorites
Real Madrid led in favorites (357133) while Atletico had more replies (193822) and retweets (8460)

22. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real Madrid
Atletico Madrid
% of Tweets (in each time period)
12AM-6AM 6AM-12PM 12PM-6PM 6PM-12AM
Timing of Tweets

23. 95' | 2-1 | ¡¡¡FINAL!!!¡¡¡¡ESTAMOSEN
MILÁN!!!! ¡¡Que grande es este
equipo!! ¡VAMOS! #FCBAtleti #..
03-May-16, Tue 04:39PM
ENGMT. FAV. REPLIES RETWEETS
1,000 7,464 457 10,454
Top Engaging Tweets
53' | 1-1 | ¡¡¡GOOOOOOLLL!!!! ¡GOLAZO!
¡GOLAZO!¡Sensacional
@AntoGriezmann! #FCBAtleti #UCL
#AúpaA..
10' | 1-0 | ¡¡¡¡GOOOOOOLL!!!!¡¡Jugadónde
@saulniguez!! ¡ESPECTACULAR!
#AtletiFCB #UCL #AúpaAtleti..
03-May-16, Tue 03:57PM
ENGMT. FAV. REPLIES RETWEETS
986 3,729 133 4,541
27-Apr-16, Wed 02:57PM
ENGMT. FAV. REPLIES RETWEETS
976 3,095 109 3,968
Atletico Madrid Atletico Madrid Atletico Madrid

24. Popular Hashtags
0
20000
40000
60000
80000
100000
120000
140000
0
50
100
150
200
250
300
halamadrid rmliga rmucl aupaatleti ucl fcbatleti
No. of Brand Tweets
No. of User Tweets

25. 0 5,000 10,000 15,000 20,000 25,000
Real Madrid
Atletico Madrid
User Mentions
Mentions Count

26. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real Madrid
Atletico Madrid
negative neutral positive
Sentiment of Tweets sent to Brands

27. Number of Tweets and Engagement for the most recent campaign for each brand
0 1 2 3 4 5 6 7 8 9
0 20 40 60 80 100 120
#MuseumWeek
#TwitterRojiblanco
No of tweets
Engagement Score
Engagement Score No. of tweets
Campaign Intel

28. Proactive Tweets Retweets
Atletico Madrid
Real Madrid
Share of Voice

29. Favorites Replies
Atletico Madrid
Real Madrid
Share of Voice

30. Comparison of
Atlético Madrid and Real Madrid
Instagram Accounts
Apr 26, 2016 - May 25, 2016

31. Real Madrid had more followers (313,860,750) than Atletico de Madri d while the latter had a greater follower growth rate (10.07)
FollowerGrowth
0.00
2.00
4.00
6.00
8.00
10.00
12.00
0 50,00,000 1,00,00,000 1,50,00,000 2,00,00,000 2,50,00,000 3,00,00,000 3,50,00,000
Atlético de Madrid
realmadrid

32. Even though Atletico de Madrid put out more posts (152), Real Madrid received greater engagement (796).
Engagement
0 100 200 300 400 500 600 700 800 900
Atlético de Madrid
Real Madrid
Posts Engagement Score

33. Volume of Posts Likes Comments
Shareof voice
Atlético de Madrid realmadrid

34. Hashtags
660
680
700
720
740
760
780
800
820
0
20
40
60
80
100
120
140
atletico atleti rmcity halamadrid
Posts
Engagement Score

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