UOP E Assignments is one of the biggest online learning tutorial. This portal will give you study material to understand Marketing fundamental for MKT 571 Final Exam like MKT 571 final exam question and answers, MKT 571 final exam answers free. We polish our students to get best of the help and study guide so that they can boost up their exams: www.uopeassignments.com/university-of-phoenix/MKT-571.html
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
MKT 571 & MKT 571 Final Exam Answers - UOP E Assignments
1. MKT 571 Final Exam
Beginners Do you have any confusion regarding to marketing 571
final exam. UOP E Assignments are here to hand over you the MKT
571 final exam question and answers, MKT 571 final exam 2015,
MKT 571 Final Exam answers free etc. So buy right now and secure
best grade in class.
MKT 571 Week 1 Quiz -
1.Whatdata analysis typeis being used here? When Sam thought about
openinga foreign car repair shop in Phoenix, he researched all of the firms
in the area before decidingon a location. He also analyzed their capabilities
and found articles about many of them in terms of their capabilities,
strengths, and weaknesses.
Secondary data
Primary data
Licensed information
Tertiary information
2. Marketing is considered both an art and a science. How do the 4Ps, or
marketing mix, help us bridge the gap between art and science?
Marketingfocuses on sales as the primary goal.
Marketingbalances the need for data with that of creativity.
Marketingis about advertising.
Marketingis involved withprice as the major factor.
2. 3. Which of the followingstatements demonstratesbehavioral loyalty
towardsa brand?
My friends agree My favourite Laundry detergentisthe best.
My favourite Laundry detergentis so easy to use.
My favourite Laundry detergentsmells good.
I always buy my favourite Laundry detergentwhen purchasinglaundry
detergent.
4.By 2015, projectionsindicatethat the largest category of households will
be composed of
childless married couples and empty nesters
married couples with children
single-parentfamilies
singles living with nonrelatives
5. One of the most critical steps in the definingprocess of market research
is
readingmarketing research journals
definingthe problem, the decision alternatives, and research objectives
analyzingthe internal environment
developinga research plan
6. Which of the followingis correct about marketingmanagement?
It is primarily concerned withthe systematic gathering, recording, and
analysis of data about issues related to marketing products and services.
It focuses mostly on monitoringthe profitability of a company's
products and services.
It is defined as the field that deals with planningand managinga
business at the highest level of corporate organization.
It occurs when at least oneparty to a potential exchange thinks about
the means of achieving desired responses from other parties.
3. 7.In the U.S., consumer expenditureson homesand other large purchases
tend to slow down duringarecession because
of stringent credit policies adopted by the Fed before the onset of
recession
the consumers havea high debt-to-income ratio
of steady supply of loanable funds in the economy duringrecession
consumer borrowingincreases duringrecession
8.Which of the followingelements of socioculturalenvironmentcan be
associated with the growingdemand for social surrogates like social
networkingsites, television, and so on?
Views of ourselves
Views of nature
Views of others
Views of organizations
9.WabashBank would like to understand if there is a relationship between
the advertisingor promotion it doesand the number of new customers the
bank gets each quarter. What typeof research is this an example of?
Causal
Exploratory
Secondary
Qualitative
10.Whichstrategy does this exemplify? Kayak and Orbitz providetheir
customerswith a variety of travel optionsincludingflight reservations,
vacation packages, flight and hotel optionswith or without car rentals, and
cruise offerings.
Focus
Diversification
Differentiation
Promotional
4. 11.Whichof the followingindustriesis mostlikely to usedatabase
marketing?
A supermarketchain
A local restaurant
A physician’s office
A school system
12.Whichmarket do customerswho have purchased and are drivingAudi
automobiles represent?
Potential market
Available market
Target market
Penetrated market
13.When AppleintroducediTunes, anew market wasopened. Which of the
followingdescribes this typeof innovation?
Presence
Operational excellence
Value chain
Value capture
14TheSoccer World Cup ispromoted aggressively to both companiesand
fans. This is an exampleof marketing a(n)
service
event
place
idea
15How doesthe market demand curvechange (as a function of marketing
expenditure)duringrecession?
Shifts upward
Becomes vertical
Remains unaffected
Shifts downward
5. 16A company'ssalespotential would be equal to market potential when
which situations exists?
The marketingexpenditure of the company is reduced to zero.
The company gets 100 percentshareof the market.
Industry marketingexpenditures approachinfinity for agiven
marketing environment.
The marketis non expandable.
17Duringtheholidays, companies often providegifts to customers. The
morea client spends, the larger the gift, usually. To segment customersin
this way, for what purposeisthis data being mined?
To deepen customer loyalty
To beat the competition to a sale
To avoid serious customer mistakes
To decide which customers should receive a new sales offer
18Costco is able to keep its inventory expenditurerelatively low through
its managementtechnology and cutting-edge point-of-sale inventory
managementtechnology. As a result, Costco is able to passthese savings on
to consumersin the form of low prices. This strategy is best described as
market development
integrative growth
overall cost leadership
differentiation
19..Whatdataanalysis typeis being used here? When Sam thought about
openinga foreign car repair shop in Phoenix, he researched all of the firms
in the area before decidingon a location. He also analyzed their capabilities
and found articles about many of them in terms of their capabilities,
strengths, and weaknesses.
Secondary data
Primary data
Licensed information
Tertiary information
6. 20.Whichof the followingstatements demonstratesbehavioral loyalty
towardsa brand?
My friends agree Myfavorite Laundrydetergentis the best.
My favorite Laundry detergentis so easy to use.
My favorite Laundry detergentsmells good.
I always buy Myfavorite Laundrydetergentwhen purchasinglaundry
detergent.
21.By 2015, projectionsindicatethat the largest category of households
will be composed of
childless married couples and empty nesters
married couples with children
single-parentfamilies
singles living with nonrelatives
22.Oneof the most critical steps in the definingprocessof market research
is
readingmarketing research journals
definingthe problem, the decision alternatives, and research
objectives
analyzingthe internal environment
developinga research plan
23.Whichof the followingis correct about marketing management?
It is primarily concerned withthe systematic gathering, recording,
and analysis of data about issues related to marketing products and
services.
It focuses mostly on monitoringthe profitability of a company's
products and services.
It is defined as the field that deals with planningand managinga
business at the highest level of corporate organization.
It occurs when at least oneparty to a potential exchange thinks about
the means of achieving desired responses from other parties.
7. 24. In the U.S., consumer expenditureson homesand other large purchases
tend to slow down duringarecession because
of stringent credit policies adopted by the Fed before the onset of
recession
the consumers havea high debt-to-income ratio
of steady supply of loanable funds in the economy duringrecession
consumer borrowingincreases duringrecession
25. Which of the followingelementsof socio cultural environmentcan be
associated with the growingdemand for social surrogates like social
networkingsites, television, and so on?
Views of ourselves
Views of nature
Views of others
Views of organizations
26. Wabash Bank would liketo understand if there is a relationship
between the advertisingor promotion it doesand the number of new
customersthe bank gets each quarter. What typeof research is this an
exampleof?
Causal
Exploratory
Secondary
Qualitative
27. Which strategy does this exemplify? Kayak and Orbitz providetheir
customerswith a variety of travel optionsincludingflight reservations,
vacation packages, flight and hotel optionswith or without car rentals, and
cruise offerings.
Focus
Diversification
Differentiation
Promotional
8. 28. Which of the followingindustriesis most likely to usedatabase
marketing?
A supermarketchain
A local restaurant
A physician’s office
A school system
29. Which market do customerswho have purchased and are drivingAudi
automobiles represent?
Potential market
Available market
Target market
Penetrated market
30. When Appleintroduced iTunes, anew market wasopened. Which of the
followingdescribes this typeof innovation?
Presence
Operational excellence
Value chain
Value capture
31.TheSoccer World Cup ispromoted aggressively to both companiesand
fans. This is an exampleof marketing a(n)
service
event
place
idea
32.How doesthe market demand curvechange(as a function of marketing
expenditure)duringrecession?
Shifts upward
Becomes vertical
Remains unaffected
9. Shifts downward
33. A company'ssalespotential would be equal to market potential when
which situations exists?
The marketingexpenditure of the company isreduced to zero.
The company gets 100 percentshareof the market.
Industry marketingexpenditures approachinfinity for agiven
marketing environment.
The marketis non expandable.
34. Duringthe holidays, companiesoften providegiftsto customers. The
morea client spends, the larger the gift, usually. To segment customersin
this way, for what purposeisthis data being mined?
To deepen customer loyalty
To beat the competition to a sale
To avoid serious customer mistakes
To decide which customers should receive a new sales offer
35. Costco is able to keep its inventory expenditurerelatively low through
its managementtechnology and cutting-edge point-of-sale inventory
managementtechnology. As a result, Costco is able to passthese savings on
to consumersin the form of low prices. This strategy is best described as
market development
integrative growth
overall cost leadership
differentiation
Complete paper here
ECO 372 Final Exam
FIN 370 Final Exam
10. FIN 571 Final Exam
FIN 571 Connect Problems
FIN 575 Final Exam
LAW 421 Final Exam
ACC 291 Final Exam
ACC 561 Final Exam
BUS 475 Capstone Final Examination Part 1
BUS 475 Capstone Final Examination Part 2
COM 295 Final Exam
COM 537 Final Exam
ECO 365 Final Exam
LDR 300 Final Exam
LDR 531 Final Exam
MKT 571 Final Exam
QNT 561 Final Exam
OPS 571 Final Exam
LAW 575 Final Exam
Want more details? Download now
http://www.uopeassignments.com/