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Pitch Deck for Uptica Digital Agency - Los Angeles / Orange County

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Pitch deck for Uptica

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Uptica: A digital agency services for SMBs & Startups

225 East Broadway, Suite V300
Glendale, CA 91205
Phone: (323) 813-1789
Email: info@uptica.com
http://uptica.com

Published in: Business

Pitch Deck for Uptica Digital Agency - Los Angeles / Orange County

  1. 1. Digital agency services for SMBs & Startups 225 East Broadway, Suite V300 Glendale, CA 91205 Phone: (323) 813-1789 Email: info@uptica.com http://uptica.com 1/23/2015 © 2015 Uptica 1
  2. 2. Vision Uptica was created to help SMBs & startups understand the online world and optimize their investment in digital services. Uptica enables their growth by offering simple, understandable, and transparent digital agency services. 1/23/2015 © 2015 Uptica 2 Uptica manages Digital experiences for SMB Digital interactions with clients grow sales
  3. 3. Partnerships & Sponsorships Present Future 1/23/2015 © 2015 Uptica 3 In Progress
  4. 4. The Founder Matthew Hardesty Hands-on experience providing all aspects of agency services. • Ecommerce • inventory, purchasing, fulfillment, website design, marketing, business development, ERP) • Improved business operations and efficiency for Ecommerce retailers • SEO/SEM • Experience leading strategy & managing client website Search Engine Optimization and Search Engine Marketing campaigns. • Creative • Web design (including responsive), video production, audio production, print design, print industry experience, • Project Management • Managed and launched digital projects across multiple industries • B.S. Business Administration 1/23/2015 © 2015 Uptica 4
  5. 5. Market Traction – Digital Interactions Google reports that, in 2015, online interactions will continue to gravitate toward personalization and immediate availability of information. Shawn DuBravac, CEA’s chief economist reported the upcoming importance of digital information as it relates to personalization, “They are able to give every consumer a personalized shopping experience thanks to the infusion of digital information…” https://www.thinkwithgoogle.com/articles/ces-2015- recap.html https://www.thinkwithgoogle.com/intl/en- gb/article/cea-chief-economist-on-2014-tech-trends- • Must support growth of mobile interactions • 90% of consumers say it’s important • Reduce friction between browsing and action, regardless of device • 83% of consumers say it’s important • Support connected services & experiences • 84% of consumers use their smartphones while shopping in store • Improve personalization and availability of content • Highly recommended by technology leaders like Google.1/23/2015 © 2015 Uptica 5
  6. 6. Market Traction – Cloud Services 1/23/2015 © 2015 Uptica 6 PwC predicts that by 2016, investment in SaaS solutions will more than double to $78B Cloud services offer cost savings to businesses. Growth of the cloud highly supported by key technology players: • Microsoft Azure • Amazon Web Services • Google Cloud Computing While these services are available, SMBs and startups have limited technical ability to create new or migrate existing data to the cloud. They’ll need technical help.
  7. 7. Market Traction – Digital Marketing Companies spend more on digital services year over year. • On average, companies spent 10.2 percent of their annual 2014 revenue on overall marketing activities.1 • 80% of companies plan to increase their digital marketing budgets over the next 12 to 18 months. 2 1 http://www.gartner.com/newsroom/id/2895817 2 Mondo, The Future of Digital Marketing, 2015 1/23/2015 © 2015 Uptica 7
  8. 8. Will not increase, 20% 0-5% increase 7% 5-10% increase 32% 10-15% increase 26% Other % increase 15% Will Increase ad budget, 80% Change to 2015 Digital Advertising Budgets Based on Mondo’s Jan 2015 report, The Future of Digital Marketing 1/23/2015 © 2015 Uptica 8
  9. 9. Market Opportunity InfoUSA reports over 165k leads that meets criteria for a qualified lead: • Employees: up to 49 • Annual revenue: up to $20m • Advertising expense: $5-100k • Location: LA / Orange County area • Ownership: privately held Among these leads: • ~51k have an existing website • ~1.3k are identified as a Growing Business 1/23/2015 © 2015 Uptica 9
  10. 10. Market Locality Initially, Uptica will target the 165k leads in the surrounding area of Los Angeles and Orange County (seen in the map). Because the nature of agency services requires only limited face to face interaction, Uptica has the option of targeting additional localities. 1/23/2015 © 2015 Uptica 10
  11. 11. Market Analysis • Market • There is a defined need for SMBs to react to pressure from consumers to provide a consistent experience and access to content from any device. • Key technology players, like Google, report rapid expansion and continue to encourage involvement as a service provider through programs like Google Partners (for agency support) and tools like AdWords (for online advertising). • Google not a competitor. They make money from ad spend & they help agencies get new business by providing training, insights, and marketing support. • Competitors • Large Competitors • Focus on winning and maintaining bigger clients, not as interested in SMB market • Small Competitors • The most closely related agencies focus primarily on branding & creative. Many lack engineering competencies associated with emerging technology (APIs, applications, integrations, cloud services, etc) • Position • Few comparable competitors • Currently underfunded in this space 1/23/2015 © 2015 Uptica 11
  12. 12. Marketing Methods I. Targeted Digital marketing I. Pay Per Click I. LinkedIn (see example table) II. Google AdWords II. Email Markeing I. InfoUSA II. Chamber of Commerce II. Existing clients & referrals III. Phone calls IV. Partnerships V. Print Media (signage, flyers, etc) Metric LinkedIn PPC Cost Per Click $5.50 Conversion Rate (estimated) 2.5% Clicks 1000 Total Cost $5,500 # of Conversions 25 Resulting revenue $40,000 ROI 627% 1/23/2015 © 2015 Uptica 12
  13. 13. Challenges for SMBs To compete in an space with increasing digital focus, SMBs must: 1. implement and/or manage effective marketing & advertising plans 2. deliver highly personalized experiences 3. be device agnostic, and 4. foster immediate availability of information from consumers – regardless of the device they use to access it. Common issues faced by owners of SMBs include deficiency in: • Knowledge: Not enough knowledge or experience to execute effectively • Time: Not enough time to do it with existing resources • Tools: Lots of options and tools, but not sure where to start • Budget: Limited budget to hire a team to manage1/23/2015 © 2015 Uptica 13
  14. 14. Services Uptica differentiates itself by providing a suite of services that enables SMBs and startups by connecting them with services and tools to predict, create, and manage digital interactions and personalization. 1/23/2015 © 2015 Uptica 14
  15. 15. Web, Mobile, & Ecommerce • Build & customize websites, mobile applications, and eCommerce platforms • Create cross-device experiences • Extend support/compatibility to other devices • Set up bi-directional integrations with: • ERP systems like Sage and Dynamics • Sales management tools like Salesforce and Highrise • Accounting software like QuickBooks • Create web & mobile Ecommerce storefronts • Data migration • Cloud services (website, application, hosting, utilities) • Enterprise application setup (Google for Work, Microsoft Exchange / SharePoint / Dynamics) 1/23/2015 © 2015 Uptica 15
  16. 16. Digital Marketing Manage / Create • Business Listings • AdWords accounts, campaigns • Digital media assets • Social media accounts • Blog posts & content • Email templates & drip campaigns • Landing pages Develop digital marketing strategy & action plans Analytics & reporting Transparency 1/23/2015 © 2015 Uptica 16
  17. 17. Creative • Print assets • Flyers • Brochures • Stationary • Business Cards • Letterhead • Etc… • Posters • Signage • Mailers • Branding • Brand identity • Sound branding • Video production • Planning / Storyboarding • Recording • Animation • Editing • Post-production • Business Content • Article writing • Business plans • Market research • Reporting 1/23/2015 © 2015 Uptica 17
  18. 18. Revenue Models 1. Project Based 1. Not recurring 2. Fixed set of requirements 2. Digital Marketing 1. Recurring Income 2. Minimum duration & payment amount per month 3. Type of effort may differ each month depending on the needs of the client 3. Hosting / Services 1. Recurring Income 2. Contracted service cost per month over duration of contract 3. Type of effort remains the same – will not change month to month.1/23/2015 © 2015 Uptica 18
  19. 19. 10 Year Portfolio Goals & Projections 1/23/2015 © 2015 Uptica 19 0% 20% 40% 60% 80% 1 2 3 4 5 6 7 8 9 10 10 Year Projection of % Total Revenue by Type of Service Per-Project Recurring Marketing & Advertising Recurring Hosting & Maintenance
  20. 20. Revenue per Employee at Capacity 1/23/2015 © 2015 Uptica 20 $(8,000.00) $(6,000.00) $(4,000.00) $(2,000.00) $- $2,000.00 $4,000.00 $6,000.00 $8,000.00 $10,000.00 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Revenue per Employee for 36 billable hours/wk Revenue per Employee
  21. 21. 1:6 – 1:7 Employee to Client Ratio Goal 1/23/2015 © 2015 Uptica 21 - 20 40 60 80 100 120 Employees Required by Client Volume # of employees required # clients
  22. 22. Salary Efficiency Projections 1/23/2015 © 2015 Uptica 22 -35.0 -30.0 -25.0 -20.0 -15.0 -10.0 -5.0 0.0 5.0 10.0 15.0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Measure of excess / deficiency in resource expenditures vs # of clients Ratio
  23. 23. Financial Projection – Net Income vs Volume 1/23/2015 © 2015 Uptica 23 ($15,000) $10,000 $35,000 $60,000 $85,000 $110,000 $135,000 $160,000 $185,000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 25 30 35 40 45 50 75 100 Income Projections based on Concurrent Client Volume Net Monthly Income Monthly Project Income Total Expense
  24. 24. Investment Considerations Founder Involvement • Expenses • Legal • Hosting • Tools • Subscriptions • Effort • Personal investment of time • Creation of all content (text & media) • Design & Branding • Existing Assets • Branding & website assets • CMS system, theme, plugins • Virtual Office • Online properties • Business listings • Configured services • Management & Operations Outlook & Ability • Solid business plan • Developed plans & projections • Experience in this line of work • Dedication to the brand & company success • Proven business model • Potential for attractive ROI1/23/2015 © 2015 Uptica 24

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