Pitch deck for Uptica -- Uptica: A digital agency services for SMBs & Startups 225 East Broadway, Suite V300 Glendale, CA 91205 Phone: (323) 813-1789 Email: info@uptica.com http://uptica.com

1. Digital agency services for SMBs &
Startups
225 East Broadway, Suite V300
Glendale, CA 91205
Phone: (323) 813-1789
Email: info@uptica.com
http://uptica.com
1/23/2015 © 2015 Uptica 1

2. Vision
Uptica was created to help SMBs & startups understand the online
world and optimize their investment in digital services.
Uptica enables their growth by offering simple, understandable, and
transparent digital agency services.
1/23/2015 © 2015 Uptica 2
Uptica manages
Digital experiences
for SMB
Digital
interactions with
clients grow sales

3. Partnerships & Sponsorships
Present Future
1/23/2015 © 2015 Uptica 3
In Progress

4. The Founder
Matthew Hardesty
Hands-on experience providing all aspects of agency
services.
• Ecommerce
• inventory, purchasing, fulfillment, website design,
marketing, business development, ERP)
• Improved business operations and efficiency for
Ecommerce retailers
• SEO/SEM
• Experience leading strategy & managing client
website Search Engine Optimization and Search
Engine Marketing campaigns.
• Creative
• Web design (including responsive), video production,
audio production, print design, print industry
experience,
• Project Management
• Managed and launched digital projects across
multiple industries
• B.S. Business Administration
1/23/2015 © 2015 Uptica 4

5. Market Traction – Digital Interactions
Google reports that, in 2015,
online interactions will continue
to gravitate toward
personalization and immediate
availability of information.
Shawn DuBravac, CEA’s chief
economist reported the
upcoming importance of digital
information as it relates to
personalization, “They are able to
give every consumer a
personalized shopping
experience thanks to the infusion
of digital information…”
https://www.thinkwithgoogle.com/articles/ces-2015-
recap.html
https://www.thinkwithgoogle.com/intl/en-
gb/article/cea-chief-economist-on-2014-tech-trends-
• Must support growth of mobile
interactions
• 90% of consumers say it’s
important
• Reduce friction between
browsing and action, regardless
of device
• 83% of consumers say it’s
important
• Support connected services &
experiences
• 84% of consumers use their
smartphones while shopping in
store
• Improve personalization and
availability of content
• Highly recommended by
technology leaders like Google.1/23/2015 © 2015 Uptica 5

6. Market Traction – Cloud Services
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PwC predicts that by 2016, investment in
SaaS solutions will more than double to
$78B
Cloud services offer cost savings to
businesses. Growth of the cloud highly
supported by key technology players:
• Microsoft Azure
• Amazon Web Services
• Google Cloud Computing
While these services are available, SMBs
and startups have limited technical ability
to create new or migrate existing data to
the cloud. They’ll need technical help.

7. Market Traction – Digital Marketing
Companies spend more on digital services year over year.
• On average, companies spent 10.2 percent of their annual
2014 revenue on overall marketing activities.1
• 80% of companies plan to increase their digital marketing
budgets over the next 12 to 18 months. 2
1 http://www.gartner.com/newsroom/id/2895817
2 Mondo, The Future of Digital Marketing, 2015
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8. Will not increase, 20%
0-5% increase
7%
5-10% increase
32%
10-15% increase
26%
Other % increase
15%
Will Increase
ad budget,
80%
Change to 2015 Digital Advertising
Budgets
Based on Mondo’s Jan 2015 report, The Future of Digital Marketing
1/23/2015 © 2015 Uptica 8

9. Market Opportunity
InfoUSA reports over 165k leads
that meets criteria for a qualified
lead:
• Employees: up to 49
• Annual revenue: up to $20m
• Advertising expense: $5-100k
• Location: LA / Orange County area
• Ownership: privately held
Among these leads:
• ~51k have an existing website
• ~1.3k are identified as a Growing
Business
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10. Market Locality
Initially, Uptica will target
the 165k leads in the
surrounding area of Los
Angeles and Orange County
(seen in the map).
Because the nature of
agency services requires
only limited face to face
interaction, Uptica has the
option of targeting
additional localities.
1/23/2015 © 2015 Uptica 10

11. Market Analysis
• Market
• There is a defined need for SMBs to react to pressure from consumers to provide
a consistent experience and access to content from any device.
• Key technology players, like Google, report rapid expansion and continue to
encourage involvement as a service provider through programs like Google
Partners (for agency support) and tools like AdWords (for online advertising).
• Google not a competitor. They make money from ad spend & they help agencies get new
business by providing training, insights, and marketing support.
• Competitors
• Large Competitors
• Focus on winning and maintaining bigger clients, not as interested in SMB market
• Small Competitors
• The most closely related agencies focus primarily on branding & creative. Many lack
engineering competencies associated with emerging technology (APIs, applications,
integrations, cloud services, etc)
• Position
• Few comparable competitors
• Currently underfunded in this space
1/23/2015 © 2015 Uptica 11

12. Marketing Methods
I. Targeted Digital marketing
I. Pay Per Click
I. LinkedIn (see example table)
II. Google AdWords
II. Email Markeing
I. InfoUSA
II. Chamber of Commerce
II. Existing clients & referrals
III. Phone calls
IV. Partnerships
V. Print Media (signage, flyers,
etc)
Metric LinkedIn PPC
Cost Per Click $5.50
Conversion Rate
(estimated)
2.5%
Clicks 1000
Total Cost $5,500
# of Conversions 25
Resulting revenue $40,000
ROI 627%
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13. Challenges for SMBs
To compete in an space with
increasing digital focus, SMBs
must:
1. implement and/or manage
effective marketing &
advertising plans
2. deliver highly personalized
experiences
3. be device agnostic, and
4. foster immediate
availability of information
from consumers –
regardless of the device
they use to access it.
Common issues faced by owners
of SMBs include deficiency in:
• Knowledge: Not enough
knowledge or experience
to execute effectively
• Time: Not enough time to
do it with existing
resources
• Tools: Lots of options and
tools, but not sure where
to start
• Budget: Limited budget to
hire a team to manage1/23/2015 © 2015 Uptica 13

14. Services
Uptica differentiates itself by providing a suite of services that
enables SMBs and startups by connecting them with services and
tools to predict, create, and manage digital interactions and
personalization.
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15. Web, Mobile, & Ecommerce
• Build & customize websites, mobile applications, and eCommerce
platforms
• Create cross-device experiences
• Extend support/compatibility to other devices
• Set up bi-directional integrations with:
• ERP systems like Sage and Dynamics
• Sales management tools like Salesforce and Highrise
• Accounting software like QuickBooks
• Create web & mobile Ecommerce storefronts
• Data migration
• Cloud services (website, application, hosting, utilities)
• Enterprise application setup (Google for Work, Microsoft Exchange
/ SharePoint / Dynamics)
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16. Digital Marketing
Manage / Create
• Business Listings
• AdWords accounts, campaigns
• Digital media assets
• Social media accounts
• Blog posts & content
• Email templates & drip campaigns
• Landing pages
Develop digital marketing strategy & action plans
Analytics & reporting
Transparency
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17. Creative
• Print assets
• Flyers
• Brochures
• Stationary
• Business Cards
• Letterhead
• Etc…
• Posters
• Signage
• Mailers
• Branding
• Brand identity
• Sound branding
• Video production
• Planning / Storyboarding
• Recording
• Animation
• Editing
• Post-production
• Business Content
• Article writing
• Business plans
• Market research
• Reporting
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18. Revenue Models
1. Project Based
1. Not recurring
2. Fixed set of requirements
2. Digital Marketing
1. Recurring Income
2. Minimum duration & payment amount per month
3. Type of effort may differ each month depending on the needs
of the client
3. Hosting / Services
1. Recurring Income
2. Contracted service cost per month over duration of contract
3. Type of effort remains the same – will not change month to
month.1/23/2015 © 2015 Uptica 18

19. 10 Year Portfolio Goals & Projections
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0%
20%
40%
60%
80%
1 2 3 4 5 6 7 8 9 10
10 Year Projection of % Total Revenue by Type of
Service
Per-Project Recurring Marketing & Advertising
Recurring Hosting & Maintenance

20. Revenue per Employee at Capacity
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$(8,000.00)
$(6,000.00)
$(4,000.00)
$(2,000.00)
$-
$2,000.00
$4,000.00
$6,000.00
$8,000.00
$10,000.00
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
Revenue per Employee for 36 billable hours/wk
Revenue per Employee

21. 1:6 – 1:7 Employee to Client Ratio
Goal
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-
20
40
60
80
100
120
Employees Required by Client Volume
# of employees required # clients

22. Salary Efficiency Projections
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-35.0
-30.0
-25.0
-20.0
-15.0
-10.0
-5.0
0.0
5.0
10.0
15.0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
Measure of excess / deficiency in resource expenditures vs # of clients
Ratio

23. Financial Projection – Net Income vs
Volume
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($15,000)
$10,000
$35,000
$60,000
$85,000
$110,000
$135,000
$160,000
$185,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 25 30 35 40 45 50 75 100
Income Projections based on Concurrent Client Volume
Net Monthly Income Monthly Project Income Total Expense

24. Investment Considerations
Founder Involvement
• Expenses
• Legal
• Hosting
• Tools
• Subscriptions
• Effort
• Personal investment of time
• Creation of all content (text & media)
• Design & Branding
• Existing Assets
• Branding & website assets
• CMS system, theme, plugins
• Virtual Office
• Online properties
• Business listings
• Configured services
• Management & Operations
Outlook & Ability
• Solid business plan
• Developed plans &
projections
• Experience in this line of
work
• Dedication to the brand &
company success
• Proven business model
• Potential for attractive ROI1/23/2015 © 2015 Uptica 24