Explains the advantages of having a mobile app with UPG Mobile Marketing Group featuring the App Demo created for Gaslamp.org

1. An Affiliate of the
UrPhoneGuy LLC

2. In Just Our First Year Of Business We Were Recognized

3. It’s Time To Mobilize
124 Apps / 25 Industries / 70,000+ Downloads

4. Preview on Your iPhone/Android
1. Download “Preview Your App” from app
store
2. Where it asks for Email type code
“thegaslamp” on iphone
3. On Android just type “thegaslamp” where
it asks for the code
4. No password needed
5. Hit Enter & Go
6. App will open

5. What Your Users Currently See

6. Complete Solution
We specialize in Mobile Marketing Solutions
Mobile Apps
Mobile Optimization
Mobile Responsive Sites
Marketing Materials
Push Notifications
Custom QR Codes
Graphic Design
Social Media
Logo Design
Geofencing
SEO

7. Why UPG?
• 2014 Finalist Most Creative/Innovative Marketing Small Business
– Nominated by the San Diego Chamber of Commerce
We Are Motivated (1st Year Accomplishments)
– Over 70,000 Downloads
– 58 Clients
– 124 Mobile Apps
– 27 Industries (HOA, Bands, Restaurants, Artists, Retailers etc.)
– Small Business to Large National Accounts
(Callaway Golf, Adams Avenue Business Association, Morena Business Association, Visa, Shell Oil, Eurest
Catering/CA Tech, Planned Development Services, Damone Roberts, Shakespeare Pub)
– Endorsement from John Green the Host of ON THE ROCKS on the Food Network
• We Are Mobile Experts
– Over 13 years in the Industry (Verizon, AT&T, T-Mobile, Sprint)
• We Have Marketing Minds
– Integrated Marketing & Communications Majors
• We Understand the Entire Scope of Marketing
• Integrating Public Relations, Advertising, Marketing and Communications
• We Think Outside The Box
– Unique Marketing Concepts
• Custom QR Codes
• Street Marketing Concepts
• Custom Mobile App Video Commercials to promote business and Apps!

8. • Of the world’s 4 billion mobile phones in use,
1.08 billion are smartphones
• 91% of all adults have a smartphone
Mobile Industry

9. Why Mobile?
• 94% of smartphone users look for local information on their
phone, and 90% take action as a result

10. Why Mobile?
• 67% say that they’re more likely to buy a product or service from a
mobile-friendly site.
• 48% said that if a site didn’t work well on their smartphones, it
made them feel like the company didn’t care about their business.
• 48% feel frustrated and annoyed
when they get to a site that’s
not mobile-friendly.
• 36% said they felt like they’ve
wasted their time by visiting
those sites.

11. Mobile Apps vs Websites
Websites Gain Attention But Mobile Apps Build Quality Retention!

12. Mobile Apps vs Websites

13. Mobile Apps & SEO
• Google is optimizing search
engines to include Apps from
the App Stores
– Priority ranking with the
Google Playstore
– iTunes Second
• Higher Ranking for your
business if you have a mobile
app and Google+
Example:
Typed 98 Bottles into Google
Shows in Playstore on second page

14. Limitless Capabilities
• Your App can provide
– More Interaction With Customers
– Increase Your Reach By Cross
Promoting Businesses
• i.e. Comedy Store, UBER, Partner
Bars etc.
– Promote in App Coupons/Deals
– One touch calling, email,
directions, web page access
• Tells you which locations are closer
• Hours of operation
• Comments people leave about
them
– Social Media Integration & Feeds
– Users Can Share App
– Send Push Notes
– See Analytics
– Plus More..

15. Effective & Not Intrusive
– Email Marketing Is Dead
• 3% of Email Marketing Opened
• 97% Push Notes are Opened!
– Website Views Have Limited Value
• 10,000 Views = 0 Marketing Power
– It won’t allow you to deliver messages and drive new and return
business
– They have to opt-in to email marketing (3% open rate)
• Great to see where people are finding you from
• Best to work in conjunction with your App
– Direct People to your App
– Link Mobile Web Functions to your App
– APPS
• 10,000 App Downloads = Clients you can message directly
– These are Champions of you and are more likely to share you with friends and family
• Easier to Share your business
• 90% More likely to contact you within 24 hours once your App is downloaded
• More Likely to be 1st on their mind because your in their phone
– Less Likely To Choose Your Competition when SEARCHING FOR YOU!
Picture GPS Push Note

16. Powerful Linking
• Customers can link to your social media
pages.
– Increase Facebook/Twitter followers
– Direct Feed Youtube/Instagram/Flickr
• Link Any URL (website) to increase your
apps power
– Gaslamp Web Cam
– Public Transit Info
– RSS Feed For Newsletter
• Approximately 40% of social
media users access their
accounts through mobile
devices.

17. Increase Rate of Return
• Convenience = Satisfaction
• Build Loyalty with in App Coupons,
Promotions and Exclusive Offers
• Users that download your app are 90%
more likely to contact your business within
24 Hours
• More likely to think of your business when
your on their phone
• 40% of users turn to a competitor sites
after a bad mobile experience

18. Live Updating
• Take full control over your apps content!
• Tailor your app to highlight annual or seasonal
Gaslamp events
– Comicon
– Mardigras
– Halloween
– Taste of Gaslamp
• App can update within seconds:
– Display special events
– Local Emergency Updates
– Specials of the week/day
– Coupons
– Happy Hour Specials
– Image gallery
– Featured Restaurant, Dish, Event
• Including links to there media and videos
– Everything inside the app!

19. Back Office
• You have the control
with access to your
Back Office through
the Client Portal
• Instantly update
within seconds
• UPG support with
changes around the
clock
• Training & Video
Tutorials for support

20. Push Notifications
• 100% receive your message that have your app
– Eliminates the fear of providing personal information to receive your messages
• Efficient Messaging: Push Notifications have an open rate of 97%
– (Only 3% of your clients read your messages when delivered with Email)
• Targeted Messaging: GPS Push Notes & Geofencing
– Send to a radius around an address within 10ft.
• Strong & Engaging Messages
– Send Picture Messages, link a URL or link a Tab of the App
• Instantly, easily, create and send within 10 Seconds
– Special offers, updates, happy hours.
• Break the barrier between you and your customers.
– Included completely FREE.
– Compare to SMS texting plans
on average cost ~$200/month

21. Geo Fencing
• Create a messaging zone
around your business or
competitors locations
• Clients that enter your zone
receive your message
• Learn about your customers
habits and where they go to
create more efficient
marketing strategies
Example:
During Comicon promote an affiliate bar. Place
a perimeter on the Coronado Bridge and
around downtown San Diego. When visitors
enter that zone a message is sent offering a
“Come visit us and get 2 For 1 Drink Specials
all night with this coupon!”

22. Create Message: Step 1
• BE ENGAGING: Send a
Picture Push Notification
within seconds to
everyone with your app
• SAVE TIME: Specify
message to go to
Android, Apple,
Facebook and Twitter
• PLAN AHEAD: See a list
of previous messages
sent or scheduled to be
sent

23. Choose Your Audience: Step 2
• Choose Target Area
• GPS Push Notes
(Specify Area
Messages Go Down
To 10ft.)
• See How Many Are
Active In The Area

24. Design Template: Step 3
• Personalize Message
With Visual
Reinforcement
• Create Template, Link
to Website, or Link
directly to a certain
App Tab.

25. Send or Schedule: Step 4
• Send now or schedule
to send at a later time
& date
• Notification shows up
as its own icon
separate from SMS,
Email & Facebook

26. Analytics
• Analytics for Apple,
Android & HTML5 Mobile
Website
• Quantity of downloads
graphically displayed
• Frequency of visits
• Daily, Weekly & Monthly

27. Analytics
• Graphically displayed
• Shows number of
downloads &
frequency in each
City/Country
• Most popular tabs
being accessed by
percentage

28. “Manage Your App” App
• Manage Your App from iPhone,
iPad (Android coming soon)
• Graphic Analytics
• GPS Push Notes (sent to
Facebook & Twitter)
• Apple vs Android vs HTML5
• Most Popular Tabs
• New vs Returning Visitors

29. “Manage Your App” App
• Send 1 message to Facebook,
Twitter & Push Notes
• GPS Enabled- Target Your
Audience
• Create Custom Templates
• Link To URL
• Send Push Notes on the fly or
schedule for later date

30. How Do You Get People To Download
Your APP?
• Search Engines suggest your app
• App Stores are the new search engines
• Make the app the face of your Organization
• Marketing Materials
• Website Integration
• Newsletters
• Social Media Marketing Integration
• Incorporating App Reliant Promos
• Creating Incentives For Downloading
• Word Of Mouth
• Work with local hotels and travel influencers
• CUSTOM QR CODES FOR BRANDING

31. Website Integration
• Direct Attention To Your
Mobile App On Your
Websites Landing Page
• Dedicate A Page About
Your Mobile App To
Highlight Features With
Direct Links For Quick
Access

32. Marketing Materials Examples

33. What does it do for you?
• Call To Action: Takes Users From Start To Finish
– Search, Interest, Contact, GPS Directions, Loyalty, Support,
Receive Push Notification To Return
• Powerful: Unlimited GPS Push Notifications
• Differentiates: You From All Other Forms Of Messaging
• Quick Access: QR Codes (all platforms)
• More Engaging: Than A Mobile Website
• Exclusive: Promotions/ Advertising Specials
• Support: Access To Back Office – Analytics
• Builds Loyalty: Increase Customer Penetration – Loyalty Tab
• Capture Customer Info
• Increase Referrals
• Easier To Find: Mobile Presence Pushes You To The Top Of All
Search Engines
• Widely Available On All Platforms
• Future Proof: easily adapts to your business needs
• Impressive: shows your cutting edge
• Your Customers Want You To Have An App, Ask Them

34. Suggested App Marketing Strategies
• QR Code Placement (stickers, print, web)
• Talk About It
• Table Tents
• Acrylics/Print – Bathrooms, Walls, Door
• Street Team
• DJ - Announcements
• TV – QR Codes
• Door Promos – While Waiting
• Bill Fold – Discount For Downloading App
• Custom Mobile App Promotion Videos
• Social Media Channels
• Newsletters
• Promote inside all associated businesses

35. Our Portfolio Designs

36. Our Portfolio Designs