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Hunting Unicorns - What makes an effective UX Professional
1. Patrick Neeman, Director of Product Design, Apptio
@usabilitycounts | www.usabilitycounts.com
Hunting
Unicorns
What makes
an effective
UX Professional{
2. @usabilitycounts
About The Speaker
Patrick Neeman has 20 years of
UX and Web Experience
Runs UsabilityCounts.com and
UXDrinkingGame.com
Built several UX teams
Drinks Whiskey
7. @usabilitycounts
Some Articles I Found…
Nine Essential Characteristics of Good UX Designers
http://userexperience.evantageconsulting.com/2009/07/
characteristics-good-ux-designers/
And about nine other articles linking to Fred Beecher’s article…
Essential and Desirable Skills for a UX Designer
http://uxmatters.com/mt/archives/2010/12/essential-and-desirable-
skills-for-a-ux-designer.php
Which a laundry list of skills that is unachievable…
And a bunch of short articles.
Fred Beecher
10. @usabilitycounts
For example…
Patrick Neeman
Former print designer
Has a great goatee and hair
Deals with IT Managers
Presentation has funny photos
Drinks less whiskey to lose weight (Yay!)
Troy Parke
MSCE
Civil Engineering
Good looking
Great public speaker
Drinks Diet Coke (Boo!)
11. @usabilitycounts
T-Shaped Skill Set
They have a principal skill
that describes the vertical leg
of the T — they’re mechanical
engineers or industrial
designers. But they are so
empathetic that they can
branch out into other skills,
such as anthropology, and do
them as well.”
Tim Brown, IDEO CEO
“
14. @usabilitycounts
There are no UX Designers. There are UX Generalists.
User Research
and Analytics
Understanding the
users through
observations and
data
Content
Strategy
Planning for the
creation, delivery and
governance of usable
content
Information
Architecture
Organizing
information in a
product or website in
a usable way
Interaction
Design
Designing interactive
behaviors with a
specific focus on their
use
Visual
Design
Designing the visual
qualities in an
aesthetically
pleasing way
Front End
Development
Building the
interactive behaviors
to be used by the end
user
http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/
20. @usabilitycounts
About Design Decisions
The ability to effectively articulate
design decisions is critical to the
success of a project, because
the most articulate person
usually wins.”
Tom Greever,
Articulating Design Decisions
“
33. @usabilitycounts
I have to convince my developer to build a feature…
Empathy Curiosity Systematic
Fearless Self Aware Articulate
Pragmatic
Passionate
34. @usabilitycounts
I want to understand user needs…
Empathy Curiosity Systematic
Fearless Self Aware Articulate
Pragmatic
Passionate
35. @usabilitycounts
I want to analyze user data…
Empathy Curiosity Systematic
Fearless Self Aware Articulate
Pragmatic
Passionate
36. @usabilitycounts
I want to sell design thinking within an organization…
Empathy Curiosity Systematic
Fearless Self Aware Articulate
Pragmatic
Passionate
41. @usabilitycounts
Further Reading
The Unicorn Designer Dilemma, and How to Avoid It
http://www.usabilitycounts.com/2013/07/24/the-unicorn-designer-dilemma-and-how-to-avoid-it/
Eight Organizational Challenges for UX Professionals
http://www.usabilitycounts.com/2012/05/02/eight-organizational-challenges-for-ux-professionals/
Six Things Misunderstood About User Experience Designers
http://www.usabilitycounts.com/2011/03/14/six-things-misunderstood-about-user-experience-designers/
How to Get Started in User Experience for People I Want to Hire
http://www.usabilitycounts.com/2011/10/18/how-to-get-started-in-user-experience-seven-tips/
43. @usabilitycounts
• Portfolio Review: $99
http://www.usabilitycounts.com
• I’m hiring at Apptio: 3 UX designers
• UX Career Paths — May 2
https://www.eventbrite.com/e/career-paths-of-ux-
designers-tickets-24466909184
• Evolve UX: June 14-16 in San Francisco, CA
Promo Code: EVOLVEPN20 — 20% Off
http://www.evolveuxconf.com/san-francisco-2016/
44. Patrick Neeman, Director of Product Design, Apptio
@usabilitycounts | www.usabilitycounts.com
Thank you!