Innovation börjar med en gnista
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EVRY Moments 2018 - presentation om innovation, trender och digital acceleration.
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Innovation börjar med en gnista
- 1. ULF SANDFROST SPARK INNOVATION ACCELERATOR Innovation börjar med en gnista
- 2. Explore Prototype Build Accelerate SPARK innovation accelerator
- 5. The business shift ServiceProducts Control Agility Strategy Experiments Closed Open Efficiency Outcome
- 6. AR / VR Cloud Natural User Interfaces Wearables Mobility Open APIsBig Data 3D Printing Internet of things Miniaturisation Machine learning Social The technical enablers
- 7. All this created a perfect storm of change
- 8. Where digital happens 1995+ 2010+ 2015+ 2020+ Music Photography Printed media TV Travel Financial Healthcare Retail Automotive Telecommunication Energy Manufacturing Everything else
- 9. Say cheese! ❛❛ Things are moving so fast, companies that have been built over 100 years are disappearing. Digital Darwinism is unkind to those who wait. ❜❜
- 10. 3 needs to go!
- 11. “Insanity: doing the same thing over and over again and expecting different results”
- 14. Think outcomes 1 Seeds, fertilisers, pesticides Food packaging Computer packaging Water treatment chemicals Industry lubricants Tires Paints A certain yield A specific shelf life Safe delivery of equipment Clean water Guaranteed machine hours Tire mileage Years of preservation /Aesthetics solutions Today’s sell Tomorrow´s guarantee
- 15. 2 We need to change our mindset Exploitative business Explorative business
- 16. 2 We need to change our mindset Strategic intent Competencies Culture Exploitative business Leadership Structure Critical tasks Success metrics Explorative business Profit Operational Efficiency, quality, risk mitigation Authoritative, hierarchical Formal, procedural Operations, optimisation Margins, return on investment Innovation, growth Entrepreneural Speed, flexibility, experimentation, risk taking Visionary and flat Informal, adaptive New products, adaptability, breakthrough innovation Growth Business focus
- 17. 2 Strategic intent Competencies Culture Exploitative business Leadership Structure Critical tasks Success metrics Explorative business Profit Operational Efficiency, quality, risk mitigation Authoritative, hierarchical Formal, procedural Operations, optimisation Margins, return on investment Business focus Innovation, growth Entrepreneural Speed, flexibility, experimentation, risk taking Visionary and flat Informal, adaptive New products, adaptability, breakthrough innovation Growth We need to change our mindset
- 18. 3 And it starts with the customer 58% Will never use company again after a negative experience 50% Would use company more often if the experience was positive 95% Share their bad experiences with other people 23% Who had a good experience told more than 10 people 86% Would pay 25% more for a better experience
- 19. 3 DESIRABLE USABLE RELIABLE FUNCTIONAL OUTCOME And it starts with the customer
- 20. 4 HUMANS FIRST DOING STUFF OVER STRATEGY WORKING VISUALLY CRAFT CREATES CLARITY MINIMUM VALUABLE SERVICE EXPERIMENTATION CO- CREATION HOLISTIC THINKING Think.Make.Do GAMIFICATION SEEING THE SAME PICTURE
- 21. 4 HUMANS FIRST DOING STUFF OVER STRATEGY WORKING VISUALLY CRAFT CREATES CLARITY MINIMUM VALUABLE SERVICE EXPERIMENTATION CO- CREATION HOLISTIC THINKING Requiring new values and practices GAMIFICATION SEEING THE SAME PICTURE
- 22. 5 With a holistic approach Desirability Human Feasibility Technology Viability Business INNOVATION Start here FUNCTIONAL EMOTIONAL PROCESS
- 23. See the same picture 6
- 24. 7 Innovation Portfolio Assess MVP Definition INNOVATION SUPPORT AND GUIDANCE Just do it opportunity Brief Invalidated / Inconclusive Opportunity validated ready for implementation decision Preconditions Delimitations Application flow User story map Time estimation and time plan Background Assumptions Hypothesis Experiment setup (S.M.L) Learn and validate Build From idea MVP Definition Assess Line of business Heartbeat To Launch Innovation is end to end
- 25. 8 Optimised for building the wrong thing! Need Requirements Implementation Verification Launch TG1 TG2 TG3 TG4 Year Year Scrumfall Learning to late
- 26. MVP Month Month LEARN BUILD MEASURE Ideas Data Code Instead we need to learn fast! 8
- 27. Launch Learn Ideas Build Day Day Or even faster.. Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow 8
- 28. EMBRACE FAILURE AND START TO LEARN
- 30. Discover new explorative opportunities and focus on outcomes Reduce the risk of launching the wrong thing by early validation Get on the same page Get insight into your customers real needs Establish an innovative culture Get a SPARK forward ;-) Ulf Sandfrost Digital innovation lead SPARK Innovation Accelerator ulf.sandfrost@evry.com +46 703 73 35 57