12. “Never write an advertisement which you wouldn’t
want your family to read. You wouldn’t tell lies to
your own wife. Don’t tell them to mine.”
– David Ogilvy
13. “If you’re trying to persuade people to do something, or buy
something, it seems to me you should use their language, the
language they use every day, the language in which they think.
We try to write in the vernacular.”
- David Ogilvy
14. “If you can’t explain it to
a six year old, you don’t
understand it well enough
yourself.”
– Albert Einstein
15. Follow us on the web for great resources to
help you become a better advertiser.
@DecisiveAds | www.decisive.is | blog.decisive.is