SlideShare a Scribd company logo
1 of 15
Download to read offline
10Timeless
QUOTESThat Will Make You A Better
ADVERTISER
Let’s face it, you’re not as
good as you want to
be at advertising.
But it’s never too late for some
INSPIRATION
READY?
“Nobody counts the number of ads you
run; they just remember the impression
you make.”
									 – Bill Bernbach
			 (FYI: that’s not Bill. That’s Don Draper.)
“Don’t tell me how good you
make it; tell me how good it
makes me when I use it.”
							– Leo Burnett
“Make it simple. Make it
memorable. Make it inviting
to look at. Make it fun to read.”
						 – Leo Burnett
"Advertising in the final
analysis should be
news. If it is not news,
it is worthless."
			 - Adolph S. Ochs
“We need to stop interrupting what people are
interested in and be what people are interested in.”
															 – Craig Davis
“Creative without strategy is called art.
Creative with strategy is called advertising.”
											
– Jef I. Richards
“Stopping advertising to save money is like
stopping your watch to save time.”
							 				
											 – Henry Ford
“Never write an advertisement which you wouldn’t
want your family to read. You wouldn’t tell lies to
your own wife. Don’t tell them to mine.”
												 – David Ogilvy
“If you’re trying to persuade people to do something, or buy
something, it seems to me you should use their language, the
language they use every day, the language in which they think.
We try to write in the vernacular.”
																				- David Ogilvy
“If you can’t explain it to
a six year old, you don’t
understand it well enough
yourself.”
			 – Albert Einstein
Follow us on the web for great resources to
help you become a better advertiser.
@DecisiveAds | www.decisive.is | blog.decisive.is

More Related Content

What's hot

Brand Storytelling
Brand StorytellingBrand Storytelling
Brand StorytellingRock & Bloom
 
How to write a creative brief
How to write a creative briefHow to write a creative brief
How to write a creative briefMichael Fomichev
 
History of Advertising
History of AdvertisingHistory of Advertising
History of AdvertisingTugce Esener
 
Ogilvy On Advertising
Ogilvy On AdvertisingOgilvy On Advertising
Ogilvy On AdvertisingKen Roman
 
Stop writing ugly Creative Briefs
Stop writing ugly Creative BriefsStop writing ugly Creative Briefs
Stop writing ugly Creative BriefsBeloved Brands Inc.
 
Content Marketing Explained
Content Marketing ExplainedContent Marketing Explained
Content Marketing ExplainedRahulVerma886
 
Pembuatan konten media sosial
Pembuatan konten media sosialPembuatan konten media sosial
Pembuatan konten media sosialAnggraini Hapsari
 
The creative briefing process and why it matters
The creative briefing process and why it mattersThe creative briefing process and why it matters
The creative briefing process and why it mattersEarnest
 
Social media for trade show promotion skyline exhibits oct 2010
Social media for trade show promotion skyline exhibits oct 2010Social media for trade show promotion skyline exhibits oct 2010
Social media for trade show promotion skyline exhibits oct 2010rlyons1
 
A Plea for brand and comms planners to work better together
A Plea for brand and comms planners to work better togetherA Plea for brand and comms planners to work better together
A Plea for brand and comms planners to work better togetherNina Hensarling
 
Brand Building 101
Brand Building 101Brand Building 101
Brand Building 101simderob
 

What's hot (20)

Brand Storytelling
Brand StorytellingBrand Storytelling
Brand Storytelling
 
How to write a creative brief
How to write a creative briefHow to write a creative brief
How to write a creative brief
 
Introduction & definition of advertising
Introduction & definition of advertisingIntroduction & definition of advertising
Introduction & definition of advertising
 
History of Advertising
History of AdvertisingHistory of Advertising
History of Advertising
 
Copywriting 101
Copywriting 101Copywriting 101
Copywriting 101
 
Creative Brief Workshop
Creative Brief WorkshopCreative Brief Workshop
Creative Brief Workshop
 
Ogilvy On Advertising
Ogilvy On AdvertisingOgilvy On Advertising
Ogilvy On Advertising
 
How to Be a Better Client
How to Be a Better ClientHow to Be a Better Client
How to Be a Better Client
 
Stop writing ugly Creative Briefs
Stop writing ugly Creative BriefsStop writing ugly Creative Briefs
Stop writing ugly Creative Briefs
 
Content Marketing Explained
Content Marketing ExplainedContent Marketing Explained
Content Marketing Explained
 
Pembuatan konten media sosial
Pembuatan konten media sosialPembuatan konten media sosial
Pembuatan konten media sosial
 
Advertising Ppt
Advertising PptAdvertising Ppt
Advertising Ppt
 
Social media calendar
Social media calendarSocial media calendar
Social media calendar
 
Google versus Social Media
Google versus Social MediaGoogle versus Social Media
Google versus Social Media
 
Brand experience media planning
Brand experience media planningBrand experience media planning
Brand experience media planning
 
The creative briefing process and why it matters
The creative briefing process and why it mattersThe creative briefing process and why it matters
The creative briefing process and why it matters
 
Social media for trade show promotion skyline exhibits oct 2010
Social media for trade show promotion skyline exhibits oct 2010Social media for trade show promotion skyline exhibits oct 2010
Social media for trade show promotion skyline exhibits oct 2010
 
A Plea for brand and comms planners to work better together
A Plea for brand and comms planners to work better togetherA Plea for brand and comms planners to work better together
A Plea for brand and comms planners to work better together
 
Copywriting
Copywriting Copywriting
Copywriting
 
Brand Building 101
Brand Building 101Brand Building 101
Brand Building 101
 

Viewers also liked

2010 Campaign: Reebok
2010 Campaign: Reebok2010 Campaign: Reebok
2010 Campaign: Reebokmoses5488
 
5 David Ogilvy Lessons To Help You Become A Better Advertiser
5 David Ogilvy Lessons To Help You Become A Better Advertiser5 David Ogilvy Lessons To Help You Become A Better Advertiser
5 David Ogilvy Lessons To Help You Become A Better AdvertiserDecisive
 
Creativity in Advertising
Creativity in AdvertisingCreativity in Advertising
Creativity in AdvertisingDuc Nguyen Van
 
5 Engagement Marketing Tips to Beat Today’s App Retention Odds
5 Engagement Marketing Tips to Beat Today’s App Retention Odds5 Engagement Marketing Tips to Beat Today’s App Retention Odds
5 Engagement Marketing Tips to Beat Today’s App Retention OddsBraze (formerly Appboy)
 
Programming Jargon
Programming JargonProgramming Jargon
Programming JargonDecisive
 
5 Ways To Create Brand Advocacy For Your Startup
5 Ways To Create Brand Advocacy For Your Startup5 Ways To Create Brand Advocacy For Your Startup
5 Ways To Create Brand Advocacy For Your StartupDecisive
 
Programmatic Advertising For Dummies
Programmatic Advertising For DummiesProgrammatic Advertising For Dummies
Programmatic Advertising For DummiesDecisive
 
Role of Creativity in Advertising
Role of Creativity in AdvertisingRole of Creativity in Advertising
Role of Creativity in Advertisingrose4samad
 

Viewers also liked (8)

2010 Campaign: Reebok
2010 Campaign: Reebok2010 Campaign: Reebok
2010 Campaign: Reebok
 
5 David Ogilvy Lessons To Help You Become A Better Advertiser
5 David Ogilvy Lessons To Help You Become A Better Advertiser5 David Ogilvy Lessons To Help You Become A Better Advertiser
5 David Ogilvy Lessons To Help You Become A Better Advertiser
 
Creativity in Advertising
Creativity in AdvertisingCreativity in Advertising
Creativity in Advertising
 
5 Engagement Marketing Tips to Beat Today’s App Retention Odds
5 Engagement Marketing Tips to Beat Today’s App Retention Odds5 Engagement Marketing Tips to Beat Today’s App Retention Odds
5 Engagement Marketing Tips to Beat Today’s App Retention Odds
 
Programming Jargon
Programming JargonProgramming Jargon
Programming Jargon
 
5 Ways To Create Brand Advocacy For Your Startup
5 Ways To Create Brand Advocacy For Your Startup5 Ways To Create Brand Advocacy For Your Startup
5 Ways To Create Brand Advocacy For Your Startup
 
Programmatic Advertising For Dummies
Programmatic Advertising For DummiesProgrammatic Advertising For Dummies
Programmatic Advertising For Dummies
 
Role of Creativity in Advertising
Role of Creativity in AdvertisingRole of Creativity in Advertising
Role of Creativity in Advertising
 

Similar to 10 Timeless Quotes That Will Make You A Better Advertiser

Designing for Effective Advertising... from a Non-Designer's Point-of-View
Designing for Effective Advertising... from a Non-Designer's Point-of-ViewDesigning for Effective Advertising... from a Non-Designer's Point-of-View
Designing for Effective Advertising... from a Non-Designer's Point-of-ViewDerek Go
 
Content Marketing Forum 2016 - Top Quotes
Content Marketing Forum 2016 - Top QuotesContent Marketing Forum 2016 - Top Quotes
Content Marketing Forum 2016 - Top QuotesHead Office
 
Beyond Blah, Blah, Blah - Bart Butler
Beyond Blah, Blah, Blah - Bart ButlerBeyond Blah, Blah, Blah - Bart Butler
Beyond Blah, Blah, Blah - Bart ButlerKim Higdon
 
Quotes on Advertising
Quotes on AdvertisingQuotes on Advertising
Quotes on Advertisingreducedata
 
Advicefromipa4planning
Advicefromipa4planningAdvicefromipa4planning
Advicefromipa4planningchris binns
 
B2B Emotional Engagement: 2014 Conference Crunched
B2B Emotional Engagement: 2014 Conference CrunchedB2B Emotional Engagement: 2014 Conference Crunched
B2B Emotional Engagement: 2014 Conference CrunchedEarnest
 
How to write a Creative Brief
How to write a Creative BriefHow to write a Creative Brief
How to write a Creative BriefLuis Delgado
 
30 Incredible Inspirational Quotes by Industry Experts
 30 Incredible Inspirational Quotes by Industry Experts 30 Incredible Inspirational Quotes by Industry Experts
30 Incredible Inspirational Quotes by Industry ExpertsNavneet Sau
 
9 Advertising Secrets from Ogilvy
9 Advertising Secrets from Ogilvy9 Advertising Secrets from Ogilvy
9 Advertising Secrets from OgilvySashank Venkata
 
The most fun you can have with your clothes on!
The most fun you can have with your clothes on!The most fun you can have with your clothes on!
The most fun you can have with your clothes on!Piyush Kumar
 
Saul Colt's Marketing Risk.
Saul Colt's Marketing Risk.Saul Colt's Marketing Risk.
Saul Colt's Marketing Risk.Saul Colt
 
What happened to advertising?
What happened to advertising?What happened to advertising?
What happened to advertising?Ernest Fung
 
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)Business Link South West - Events
 
9 Awesome Quotes for Marketers
9 Awesome Quotes for Marketers9 Awesome Quotes for Marketers
9 Awesome Quotes for MarketersGuillaume Rigal
 

Similar to 10 Timeless Quotes That Will Make You A Better Advertiser (20)

Designing for Effective Advertising... from a Non-Designer's Point-of-View
Designing for Effective Advertising... from a Non-Designer's Point-of-ViewDesigning for Effective Advertising... from a Non-Designer's Point-of-View
Designing for Effective Advertising... from a Non-Designer's Point-of-View
 
Content Marketing Forum 2016 - Top Quotes
Content Marketing Forum 2016 - Top QuotesContent Marketing Forum 2016 - Top Quotes
Content Marketing Forum 2016 - Top Quotes
 
Beyond Blah, Blah, Blah - Bart Butler
Beyond Blah, Blah, Blah - Bart ButlerBeyond Blah, Blah, Blah - Bart Butler
Beyond Blah, Blah, Blah - Bart Butler
 
Quotes on Advertising
Quotes on AdvertisingQuotes on Advertising
Quotes on Advertising
 
Advicefromipa4planning
Advicefromipa4planningAdvicefromipa4planning
Advicefromipa4planning
 
B2B Emotional Engagement: 2014 Conference Crunched
B2B Emotional Engagement: 2014 Conference CrunchedB2B Emotional Engagement: 2014 Conference Crunched
B2B Emotional Engagement: 2014 Conference Crunched
 
Bernbach quotes
Bernbach quotesBernbach quotes
Bernbach quotes
 
How to write a Creative Brief
How to write a Creative BriefHow to write a Creative Brief
How to write a Creative Brief
 
30 Incredible Inspirational Quotes by Industry Experts
 30 Incredible Inspirational Quotes by Industry Experts 30 Incredible Inspirational Quotes by Industry Experts
30 Incredible Inspirational Quotes by Industry Experts
 
9 Advertising Secrets from Ogilvy
9 Advertising Secrets from Ogilvy9 Advertising Secrets from Ogilvy
9 Advertising Secrets from Ogilvy
 
Advertising
AdvertisingAdvertising
Advertising
 
Communication skills - How to do a killer presentation
Communication skills -  How to do a killer presentationCommunication skills -  How to do a killer presentation
Communication skills - How to do a killer presentation
 
The most fun you can have with your clothes on!
The most fun you can have with your clothes on!The most fun you can have with your clothes on!
The most fun you can have with your clothes on!
 
18 Design Quotes to Inspire Creativity
18 Design Quotes to Inspire Creativity18 Design Quotes to Inspire Creativity
18 Design Quotes to Inspire Creativity
 
Saul Colt's Marketing Risk.
Saul Colt's Marketing Risk.Saul Colt's Marketing Risk.
Saul Colt's Marketing Risk.
 
What happened to advertising?
What happened to advertising?What happened to advertising?
What happened to advertising?
 
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
 
Everything you wanted to know about marketing DORSET
Everything you wanted to know about marketing DORSETEverything you wanted to know about marketing DORSET
Everything you wanted to know about marketing DORSET
 
9 Awesome Quotes for Marketers
9 Awesome Quotes for Marketers9 Awesome Quotes for Marketers
9 Awesome Quotes for Marketers
 
Gen einstein
Gen einsteinGen einstein
Gen einstein
 

Recently uploaded

Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignnersmuntasibkhan58
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainBanyanbrain
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketingpshirsat
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Marketing BRANDING
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfolivalibereo
 
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Marketing BRANDING
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management NotesKiranTiwari42
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyMarianna Nakou
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.Kashish Bindra
 
How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)Blessings Ngalande
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 

Recently uploaded (20)

Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignners
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | Banyanbrain
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G Age
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing
 
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
Agencia Marketing Branding Measurement Certification Google Ads Abril 2024
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdf
 
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management Notes
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation Strategy
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.
 
How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 

10 Timeless Quotes That Will Make You A Better Advertiser

  • 1. 10Timeless QUOTESThat Will Make You A Better ADVERTISER
  • 2. Let’s face it, you’re not as good as you want to be at advertising.
  • 3. But it’s never too late for some INSPIRATION
  • 5. “Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach (FYI: that’s not Bill. That’s Don Draper.)
  • 6. “Don’t tell me how good you make it; tell me how good it makes me when I use it.” – Leo Burnett
  • 7. “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
  • 8. "Advertising in the final analysis should be news. If it is not news, it is worthless." - Adolph S. Ochs
  • 9. “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis
  • 10. “Creative without strategy is called art. Creative with strategy is called advertising.” – Jef I. Richards
  • 11. “Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford
  • 12. “Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.” – David Ogilvy
  • 13. “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.” - David Ogilvy
  • 14. “If you can’t explain it to a six year old, you don’t understand it well enough yourself.” – Albert Einstein
  • 15. Follow us on the web for great resources to help you become a better advertiser. @DecisiveAds | www.decisive.is | blog.decisive.is