Mobile advertising grew significantly in 2014. Here 5 things that will rule mobile advertising in 2015.

1. 5 Things That Will Rule
Mobile Advertising In 2015

2. 2014 has been a good ride for
mobile advertising. 2014 Mobile Ads

3. But it’s going to get even
better and more interesting.

4. Here Are 5 Things That Will
Rule Mobile Ads In 2015

5. 1)
All Programmatic
Everything

6. 1)
All Programmatic
Everything
Everyone pretty much agrees that programmatic is the next big
thing for advertising. Surprisingly, not everyone has adopted
programmatic yet (iAd was once in that group). By the end of next
year, mobile advertising through programmatic means will be like
brushing your teeth. You won’t even have to think about it.

7. 2)
Mo’ Fraud, Mo’ Problems

8. 2)
Mo’ Fraud, Mo’ Problems
Ad fraud is a huge problem. The industry can’t sustain itself if this problem
continues. Advertisers will lose confidence with the snap of a finger. In
2015, you’ll start to see companies taking action against fraud. Don’t rely
on mobile advertising to be more “fraud-resistant.” Take action!

9. 3)
Big Native Push
(Chocolate Chip Cookies. You get the idea.)

10. 3)
Big Native Push
If you’re concerned with making your mobile ads more relevant and
non-intrusive, native advertising is what you want. However, native ads
can’t really scale through programmatic means like banners can. This will
change in 2015. More advertisers and ad companies will realize the value
of native and come up with ways to deliver native ads programmatically.

11. 4)
Ads In
Wearables

12. 4)
Ads In
Wearables
Okay, this won’t be widely adopted JUST yet, but what
you’ll start to see is companies exploring with wearables. It
may even happen programmatically. Just ask Acela.

13. 5)
App
Developer
Frenzy

14. 5) The craziness has already started for app installs, and
App
Developer
Frenzy
there are no signs of slowing down for this vertical.
The big guys in the space are making bank off app
installs, and things will get more interesting once new
ad formats are offered on a larger scale. But what do
app developers really need?
We’re also part of the app developer frenzy and have
the perfect product for app developers who want to
take control of their app promotion. Read more!

15. So prepare yourselves, folks.
We’re looking forward to
seeing you in 2015.

16. decisive.is | decisive.is/blog | @DecisiveAds