5 Ways To Create Brand Advocacy For Your Startup
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It's important to find and retain brand advocates for your startup. Here are five ways to create brand advocacy for your startup.
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5 Ways To Create Brand Advocacy For Your Startup
- 1. 5 WAYS TO CREATE BRAND ADVOCACY FOR YOUR STARTUP
- 2. “Your brand is what other people say about you when you’re not in the room.” - Jeff Bezos, Amazon Founder & CEO
- 3. You’ve finally reached the point where you have customers paying you for your services. Congratulations!
- 4. That’s what business is all about, baby!
- 5. But sometimes paying customers aren’t the only loyal ones.
- 6. But sometimes paying customers aren’t the only loyal ones. (Sometimes they’re not loyal at all).
- 7. It’s the ones who aren’t paying who may really care about your brand and appreciate your mission and what you stand for.
- 8. Here are five ways to get those type of people on your side: YOU WANT MORE OF THESE PEOPLE ON YOUR SIDE!
- 9. Here are five ways to create BRAND ADVOCACY.
- 11. The most common sense way to create brand advocates is to develop great product. Turning paying customers into brand advocates is a win-win situation.
- 12. There may also be people who love your product, but have no use for it. That’s okay, too.
- 13. Customer SERVICE
- 14. Deliver exceptional customer service to your customers, and they’ll repay you not only monetarily, but with genuine enthusiasm about your company.
- 15. After all, word of mouth is a completely free form of marketing.
- 16. Killer CONTENT
- 17. Content is king and is essential to developing brand advocates. Show your expertise and thought leadership by creating valuable and entertaining content.
- 18. Create content until your content is CONTAGIOUS!
- 19. Or just be like these folks.
- 20. EVENTS
- 21. We’re not suggesting you throw a party every week, but engage your industry and community by throwing awesome happy hours, meetups, and other engaging events.
- 22. Word will spread and people will look forward to your next shindig.
- 24. Have an interesting and fun culture? Show it off! Be relatable. People want to know the crazy minds behind your great product. Show everyone how you work and how you unwind. Just keep it SFW.
- 25. With that said, go out there and find your brand advocates! They’re sitting right under your nose.