This document outlines 7 ways to use SlideShare to grow an online course audience and generate revenue. It recommends repurposing existing content into visually appealing slideshows that tell a story and include calls to action linking to the course. Key steps include choosing relevant categories and tags, carefully designing the first slides to hook viewers, linking to the course site throughout, and including a free link in the description. Tracking links and analytics can show how many SlideShare views convert into site visits and customers. Examples show how decks generated over 75,000 views and $6,500 in revenue.
3. This deck was
taken from an
online course.
It generated
over 75,000
views and
over $6,500 in
trackable
revenue and
growing…
4. (Even Tim O’Reilly found it
and dug it)
This deck was
taken from an
online course.
It generated
over 75,000
views and
over $6,500 in
trackable
revenue and
growing…
Check out the deck here
31. 7 Ways to Grow Your Online Course with SlideShare
Tags and the deck title are all searchable on Google
32. 7 Ways to Grow Your Online Course with SlideShare
SlideShare will help you rank for and produce a
stream of views and clicks to your site over time
33. When your deck is shared
on Twitter, the first few
tags are automatically
made into #hashtags
45. Anyone who wants to
learn about writing a novel
would be hooked to read more
46. Michelle Richmond’s
strategy paid off
The presentation was in
the “Featured SlideShares”
section and generated
4,200 views in 2 months
and brought leads back to
her online course
48. Inside the Keynote presentation,
include a link to your site
When adding a link to an image, the
arrow doesn’t show up in the PDF
49. Want to know how
many people came
to your site from
your SlideShare ?
50. No problem. You can actually track
exactly how many people came to
your site and became paying students
51. The tracking code varies
based on the web analytic provider
“/?src=”
vs
“/?utm_source=“
52. Create an ID on the backend of your
course website, like
“/?src=SlideShare” = tracking code
http://academy.teachable.com/?src=SlideShare
53. In Mixpanel (the analytics tool for this example),
you can see how many pageviews came in
with this tracking code
54. In Teachable, you can track how many
folks join your course using an src code
55. Sign up for Teachable
to create your own
online course
for free!
In Teachable, you can track how many
folks join your course using an src code
56. The code will carry all the way through the signup process
In Teachable, you can track how many
folks join your course using an src code
Sign up for Teachable
to create your own
online course
for free!
57. In this case, anything with the exact code “slideshare”
brought in 114 sign ups and $6,500 in revenue
for the online course
58. In this case, anything with the exact code “slideshare”
brought in 114 sign ups and $6,500 in revenue
for the online course
It’s admittedly not perfect. A lot of folks directly type in the link to the site,
but it’s helpful to know to adjust future efforts
70. Use a URL shortener
(e.g. bit.ly) to
shorten your link
or write it
out fully
71. This example is from
Juliana Crispo’s Startup
Sales Bootcamp
presentation, which
includes a full link
72. Juliana picked up
over 5,300 views
since it was posted
two months ago.
Pretty sweet!
This example is from
Juliana Crispo’s Startup
Sales Bootcamp
presentation, which
includes a full link
77. Link back to your course to convert
SlideShare users into
CUSTOMERSYAY!
78. Want to learn more
about how to grow
your course (and
make money)?
Sign up for a free
marketing course
by credit for visuals
slide 19: paint image
slide 52 : thumbs up icon
slide 78: tag image
various icons
other images: Unsplash & Gratisography