Read the full post: http://bit.ly/1O3hZ2Z
One of the easiest ways to increase conversions is with a great landing page. Discover the best practices in landing page design in this detailed guide and SlideShare.
13. A homepage should appeal to multiple audiences.
It’s the place where anyone can see your product
14. As a website with one target audience and goal
We define a landing page
AKA CONVERSION
15. I think you’re getting the idea…
Your goal is to get your target audience to
sign up for your offer
16. Sign up for your newsletter
Subscribe to your blog
Download an ebook
Attend a live webinar
Enroll in a course
LIKE…
I think you’re getting the idea…
Your goal is to get your target audience to
sign up for your offer
18. What is your offer?
Before you start,
have an answer to these 4 questions:
19. What is your offer?
What are the benefits?
Before you start,
have an answer to these 4 questions:
20. What is your offer?
Why does your audience need your offer now?
What are the benefits?
Before you start,
have an answer to these 4 questions:
21. Before you start,
have an answer to these 4 questions:
What is your offer?
How do they get your offer?
Why does your audience need your offer now?
What are the benefits?
23. They tell your reader…
what they get from you when signing up
24. They tell your reader…
why they can’t live without your offer
what they get from you when signing up
25. They tell your reader…
all while creating a sense of urgency in an
easy to convert landing page
why they can’t live without your offer
what they get from you when signing up
37. COPY For more writing advice,
Teachable’s Content
Marketer & Writer, Ashley
Hockney, wrote a great post
about her 10 Tips for More
Powerful Copywriting
READ THE POST NOW
38. Your headline needs to say what your
landing page is offering
COPY: HEADLINE
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39. Your headline needs to say what your
landing page is offering
COPY: HEADLINE
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40. Your subhead is a more detailed
explanation of your headline
COPY: SUBHEAD
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42. In the benefits section, address
how you’re solving your audience’s
pain points
COPY: BENEFITS
9
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43. In the benefits section, address
how you’re solving your audience’s
pain points
COPY: BENEFITS
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44. In the benefits section, address
how you’re solving your audience’s
pain points
COPY: BENEFITS
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Unsure of the pain points?
Check out Teachable Co-
Founder, Conrad Wadowski’s
post explaining how to find them
READ THE POST NOW
45. Use a list to
showcase how
you’re solving the
pain points
COPY: BENEFITS
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46. Use a list to
showcase how
you’re solving the
pain points
COPY: BENEFITS
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47. Focus solely on the
benefits of your product
COPY: BENEFITS
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48. You need to first sell your
audience first on why they
need your product
(aka how it solves their problem)
COPY: BENEFITS
49. Including all of the features of your product can
confuse or complicate their purchasing
decision, which can cause them to not buy at all
COPY: BENEFITS
50. If you’ve enjoyed these tips so far, check out
my detailed blog post: Best Practices to
Create Great Landing Page Design
READ THE POST NOW
58. Michael Aagaard points out that there are
two main elements to a CTA
The visual cue to the
audience of where to click
CALL-TO-ACTION
DESIGN
59. Michael Aagaard points out that there are
two main elements to a CTA
The visual cue to the
audience of where to click
CALL-TO-ACTION
Answers the question of
why click the button
DESIGN COPY
70. According to Kissmetrics…
CTA: DESIGN
The more complex the offer,
place below the fold
Product/offer complexity
CTAplacement
Complex Simple
BottomofpageTopofpage
71. According to Kissmetrics…
CTA: DESIGN
If there is limited information
needed to make a decision,
above the fold
The more complex the offer,
place below the fold
Product/offer complexity
CTAplacement
Complex Simple
BottomofpageTopofpage
77. It’s a bonus page! Use it to…
Introduce other products, a blog, an online course
THANK YOU PAGE
Give a bonus piece of content (they’ll love you for it)
Attend a live training webinar
Follow your social networks
Ask them to sign up for your newsletter
+
78. Have a clear visual hierarchy to
make your value proposition obvious
DESIGN
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102. DESIGN: TYPOGRAPHY
Sans serif
(best for mobile reading)
Verdana
Geneva
Arial
Helvetica
Tahoma
Trebuchet MS
Lucida Grande
Serif
(inspires feelings of trust)
Georgia
Times New Roman
Palatino
Times
Monospace
Courier
Monaco
Courier New
Best fonts to use:
103. Use one font to
reduce clutter on
the site
DESIGN: TYPOGRAPHY
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104. Use 12pt font for body text
DESIGN: TYPOGRAPHY
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(It’s the easiest to read in the least amount of time)
105. For an older audience, use 14pt font
DESIGN: TYPOGRAPHY
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116. IMAGES
When the eyes are looking in a certain direction, we follow the
line of sight. This is a psychological trick that influences the
power of suggestion
120. The 13 ULTIMATE
Free Stock Photo Sites
(All free for commercial use)
@allisonhaag
for your Presentation
or Online Course
@teachablehq
IMAGES
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To find your perfect
visual, check out my list
of The 13 Ultimate Free
Stock Photo Sites
FIND YOUR IMAGE NOW
121. If the background is an image, make sure
the text is legible by darkening the photo
IMAGES
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