http://bit.ly/1TS0OQL Teachable instructor Jon Haws recently launched a course earning more than $16,000 while also solving a widespread problem: nursing school doesn’t prepare students for the licensing exam. His online course nrsng.com has over 900 students enrolled and his podcast is downloaded around 30-40K times a month. Here’s how he did it.

1. 1
“Tell me one thing you’re
struggling with right now”
How Jon Haws
Launched His Course
Found His Profitable Idea
NRSG.com
Recognized a problem
“Nursing school
doesn’t prep you
for the NCLEX”
Realized the problem is widespread
Decided to make change
Experimented with ebooks and blogs
Decided to create a course • I set up a Teachable course in the
time it took to listen to Ankur’s
podcast
• Udemy makes me change my
content :-(
TEACHABLE!
My decision... Udemy or Teachable?
Used targeted Facebook ads
Added LeadPages to online resources
Mentioned his course in his popular podcast
Used welcome email to pinpoint
auidence wants & needs
Gave away content = Built trust
Uploaded podcast to create lectures
Created videos/PowerPoints
Striking visuals to convey quality
5 Launch Strategy
Tested his content
Asked audience what price they would pay
Updated his content based on audience feedback
Presold his course
Fully launched: Sold course for full price
6 Growth
Built a community
Built relationships with industry influencers
Launched affiliate program
Cross-promotion
Create more courses
Built His Email List2
3 Email Strategy
4 Content Creation (5-6 Hours)
7 Results
$16,000
950 students and growing
Positive feedback (no refund requests)
Happy students
“You’ve got one
weekend to get
50% off”
8K Facebook group
Invite related bloggers on podcast
Interested professors
and bloggers mention
NRSNG.com
“Friday Freebies: every
Friday, I’m going to send
you a cheat sheet”
“To the first 35 signups,
you’ll get course for free,
but I want feedback!”
“You’re college
kids living off
ramen, $35 it is”
+Better lives
while saving
lives
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