10. Field of Experience Receiver’s field Sender’s field Developing & Managing Marketing Communications
11. Elements in the Communications Process Sender Encoding Media Decoding Receiver Noise Message Feedback Response Developing & Managing Marketing Communications
21. Communication Objectives Category Need Brand Awareness Brand Attitude Purchase Intention Developing & Managing Marketing Communications
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28. The Importance of Tag lines Developing & Managing Marketing Communications ‘ Fill it, Shut it, Forget it’ Our motor bike is fuel efficient ‘ Utterly Butterly delicious’ Our butter is tasty and fun to eat ‘ Neighbor’s envy; Owner’s pride’ It is prestigious to own our brand of TV ‘ More car per car’ Our car is more spacious Ad Tagline Brand Theme
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39. One of a series of Tiger woods ads that are part of the Accenture re-branding campaign Developing & Managing Marketing Communications