5. acknowledgements
I would like to express my gratitude to Punjab college
Gujranwala campus for giving me the opportunity and
arranging such an extensive project program.
First of all I would like to say thanks to my parents
who brought us up and made us able to face challenges
of this dynamic environment. Their love and guidance
is with us like a torch throughout the project making.
Our sisters and Friends are also the source of strength
and motivation for us. Because there love and care is
with us at every step of our project. At the last we
would like to say thanks to our current and old
teachers also without their cooperation. We could not
able to do this job. They guided us in preparation of our
project.
6. Also special thanks to
Mr. Farhan
(the Assistant accounts Manager in Super
Asia)
7.
8. Super Asia
The Super Asia group started in 1975 by Mr. Mian Mohammad
Din, the founder of Super Asia. The Group has become
synonymous with Quality, Innovation, and Customer Satisfaction.
He made his idea a reality by being the first local manufacturer
of washing machines in Pakistan.
With the advent of Super Asia Group in 80’s became the era that
changed lifestyles of generations to come. Super Asia has the
honor of producing first of its kind complete plastic body
washing machine in Pakistan.
South Asia. Recognition of its achievements in quality products
are manifested in the form of the ISO9002 certification
9. We are the market leader in washing machine since
1975 and strive to replicate our strengths in our other
products and businesses, thus offering our best across the
region.
The objective is, however, to offer consumers products of
international quality, at affordable price and this can be
judge by the fact that they are being exported to Saudi
Arabia, Dubai, Bangladesh, Sri Lanka and Myanmar from
the last so many years, and their demand is growing day
by day.
Super Asia Group is striving to be the leader in all of their
products, nationally and internationally and to win the
utmost satisfaction, trust and loyalty of their much
valued customers.
10. Mission Statement
“To win the utmost satisfaction, trust and loyalty
Of
our valued customers”
Our foremost aim is to setup a business model with modern and
latest technology products that are geared to encompass needs of
our customers, while strictly adhering to the high quality
standards. Provide a dynamic, responsive organization that
ensures a rapid response to opportunity and competition.
11. Vision Statement
“To be the market leader in every of our products,
Nationally and regionally”
Our vision is to establish the character of Super Asia as a peoplefocused, market- driven company that is organized around its
customers, associates and markets. By understanding trends in
society and obtaining deep insight into issues confronting people
in their daily lives, we ensure that people’s needs remain at heart
of everything we do.
17. Values of Super Asia
Our brand promise’s “quality at an affordable price”
encapsulates our commitment to intimately understand the needs
and aspirations of consumers in order to deliver innovative
solutions. These capabilities are firstly, by understanding people
and secondly, technology integration and product design. We
put our end users front and center of product innovations starting
with understanding their needs and aspirations. We use best-inclass research facilities and agencies to validate and ensure that
our product innovations are designed around people’s needs
and aspirations, easy to experience and advanced. This hassle
free product experience and zealous after sales service network,
we believe are the core catalyst of our success.
18. Honors’ and Achievements
Super Asia recently got the distinction of having
been honored with the Brands of the Year
Award.
Super Asia is the only local home appliances
company to sponsor international matches.
Special Visit of President of Pakistan to Super
Asia’s Gujranwala manufacturing facilities.
The Continuous precedential win of world
renowned certifications and awards are an
acknowledgement of the quality products that
Super Asia is delivering.
19.
Home Appliance Division
Super Asia Mohammad Din Sons Limited
Super Asia Trading Company
Automobiles Division
Super Asia Motors Private Limited
Insulation Sheet Division
FBW Corporation
Food Division
MDS Foods Private Limited (Hardees)
25. Strengths
Highest quality products in the market
Products are reliable and according to the customer
needs
A large number of models are available
Strong sale channel
Strong advertisement for promoting its products
Market leader in the washing machine sector
Quality products (ISO certified)
27. Opportunities
Could develop new products.
Local competitors have poor products.
Could extend to other major countries of the world.
Hire new specialist of the relevant field.
Launch more schemes for the products
Could seek better supplier deals.
28. Threats
Any government legislation could affect the
business.
Market demand very seasonal.
Bigger advertisement budget of others.
Chinese technology.
Competitors are offering same products at low
prices.
Shortage of electricity.
