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© copyright 2013 Demand Driven Institute, LLC, all rights reserved.
Topic: Demand Driven MRP Buffers
Demand Driven MRP Buffer Explanation and Simulation
A white paper by the Demand Driven Institute
August 2013
www.demanddriveninstitute.com
For more information about our mission and how you might get involved, please contact us at: 
info@demanddriveninstitute.com
The Demand Driven Institute (DDI) was founded by Carol Ptak and Chad Smith, co‐authors of the third 
edition of Orlicky’s Material Requirements Planning in order to proliferate and further develop demand 
driven strategy and tactics in industry to enable a company to transform from “push and promote” to 
“position and pull.” 
Demand Driven MRP Buffer Explanation and Simulation 
Chad Smith 
 
 
What is Demand Driven MRP?  
Demand Driven MRP is a new formal planning and execution technique first articulated in the 
third edition of Orlicky’s Material Requirements Planning (Ptak and Smith, Mc‐Graw‐Hill, 2011).  
The entire foundation of DDMRP is based upon the connection between the creation, protection 
and acceleration of the flow of relevant materials and information and return on investment.    
 
Every for profit company has the same goal – some form of return on shareholder equity.  When 
the flow of relevant materials and information improves return on investment increases.  
Conversely, when processes are drowning in oceans of irrelevant data and materials, return on 
investment decreases as cash, capacity and space are tied up in unnecessary inventory.  In 
addition, expedite related expenses are incurred to deal with chronic and frequent shortages 
even as inventory rises.  Ultimately, the relevance of materials and information is determined by 
whether there is a real customer demand – a demand that results in actual cash payment. 
 
 
The DDMRP Pyramid
FLOW
Sales
Orders
Decoupling
Points
Lead
Time
Order
Minimums
Lower
Inventory
High
Service
Fundamental Principal
Fundamental Planning
Changes
New Operational Equation
Elements and Emphasis
Bottom Line Benefits
Without Tradeoffs
Fewer Expedites
Buffer
Status
ROI▲
 
The above diagram depicts important aspects of DDMRP beginning with its foundation rooted 
firmly in flow.  Once the importance of flow is embraced fully, there are huge implications and 
changes for planning and execution.  This whitepaper will focus on the middle stratifications of 
the pyramid; the heart of the planning, execution and measurement methods of DDMRP – the 
strategic decoupling buffers. The purpose of this white paper is to: 
1. Offer an in‐depth explanation of the nature of the strategic buffers of Demand Driven 
MRP (DDMRP). 
2. Discuss the purpose of each zone of the DDMRP buffers (Green, Yellow and Red) 
3. Provide examples of their performance through the use of simulations 
 
© copyright 2013 Demand Driven Institute, LLC, all rights reserved.
Demand Driven MRP (DDMRP) Buffers 
DDMRP revolves around the use of strategic stock positions called buffers.  These buffers are 
placed at critical “decoupling points”1
 to accomplish the following functions: 
 Shock absorption – dampening both supply and demand variability in order to 
significantly reduce or eliminate the transfer of variability which creates nervousness 
and bullwhip effect. 
 Lead time compression – by decoupling supplier lead times from the consumption side 
of the buffer, lead times are instantly compressed 
 Supply order generation – all relevant demand, supply and on‐hand information are 
combined at the buffer to produce an “available stock” equation for supply order 
generation.  The buffers are the heart of the planning system in DDMRP. 
 
A buffer or stock position must pass five tests in order to be compliant to DDMRP principles: 
1. It must decouple the supply side lead time – it must provide a clear break in the lead 
time chain dependency 
2. It must provide benefit for both sides of the buffer – the supply side gets an aggregated 
order requirement that corresponds to actual demand/consumption while the 
consuming side gets compressed lead time and high availability 
3. It must be order independent – stock in the buffers is not allocated to any specific 
order, it is available on demand to any order as required.  This distinguishes DDMRP 
stock buffers from WIP buffers as WIP, by definition, is connected or committed to a 
specific order. 
4. All supply order signals for a buffered part must be generated through or from the 
buffer – if a part is chosen for strategic buffering all relevant demand, on‐hand and 
open supply information is combined at the buffer to plan that position.  
5. It must be dynamically adjusted based upon rate of use changes over a user defined 
horizon.2
 
 
If a stock position does not pass these four tests it is NOT DDMRP compliant buffer.  An example 
might be the conventional form of Safety Stock3
 or Work in Process.   
 
Green
Yellow
Red
0
How Does the DDMRP Buffer Work? 
DDMRP Buffers are comprised of three color coded zones; Green, Yellow and 
Red.  Each zone has a specific purpose and will vary in size and proportion 
depending on the “buffer profile” that the buffered part is assigned to.  The 
buffer profile is a group of settings applied a group of parts that have similar 
attributes.  These attributes include: 
1. The type of part (made, bought or distributed) 
2. Lead time category (long, medium, short) 
3. Variability category (high, medium, low) 
1
The locations in the product structure or distribution network where inventory is placed to create independence between
processes or entities. Selection of decoupling points is a strategic decision that determines customer lead times and
inventory investment. (APICS Dictionary, 12th Edition, page 34, Blackstone 2008)
2
The one exception in DDMRP is the use of “Replenished Override” buffers which are strategic and static positions to
account for certain imposed limitations or restrictions like mandated/contractual constraints. These positions are the
exception in DDMRP.
3
For more information about the differences between Safety Stock and DDMRP buffers please see the white paper,
“Replenishment Positions versus Safety Stock, Why Are They so Different?” (Smith and Ptak, DDI, 2011)
© copyright 2013 Demand Driven Institute, LLC, all rights reserved.
4. Batching limitations (significant minimum order or run quantities) 
 
Understanding the purpose of each zone is crucial to understanding how DDMRP buffers 
produce their results as well as how they compare to other stock management techniques. 
 
The Green Zone 
GreenGreen
The green zone is the heart of the supply order generation process embedded in the buffer.  It 
determines average order frequency and typical order size.  The green zone is determined by 
one of three factors.  Whichever factor yields the greatest number determines 
the size of the green zone. 
 
1. A percentage of Average Daily Usage over one full lead time 
2. A significant minimum order quantity (if applicable)  
3. An imposed minimum order cycle (if applicable) 
 
Calculating the green zone as a percentage of usage over a lead time requires knowledge of 
what lead time category the part/SKU belongs (short, medium or long).  This percentage will be 
called “The Lead Time Factor.”  Below is a table of recommended Lead Time Factor ranges for 
SKU in the different lead time categories.  The ASRLT (ASR Lead Time) is the qualified cumulative 
lead time defined as the longest unprotected/unbuffered sequence in a bill of material.  
 
61‐100% of ADU over ASRLTShort Lead Time
41‐60% of ADU over ASRLTMedium Lead Time
20‐40% of ADU over ASRLTLong Lead Time
Lead Time Factor Range
61‐100% of ADU over ASRLTShort Lead Time
41‐60% of ADU over ASRLTMedium Lead Time
20‐40% of ADU over ASRLTLong Lead Time
Lead Time Factor Range
 
 
The rule of thumb is the longer the lead time of the SKU the smaller the Lead Time Factor 
should be.  This may seem counterintuitive for many people.   The DDMRP approach  forces as 
frequent ordering as possible for long lead time parts (until MOQ or an imposed order cycle 
becomes the green zone determining factor).  Since the green zone determines average order 
size and frequency, a smaller lead time factor produces a smaller green zone. 
 
Large Infrequent Orders
Small Frequent Orders
Buffer
Buffer
 
Remember, first and foremost DDMRP is about creating and protecting the flow of information 
and materials.  For long lead time parts DDMRP is attempting to create a supplying “conveyor 
belt” delivering a steady stream of supply orders. With large infrequent orders, a disruption of a 
boat, port, truck, etc. could disrupt the entire inbound supply.  With smaller more frequent 
© copyright 2013 Demand Driven Institute, LLC, all rights reserved.
orders, you spread your risk and extend the buffer upstream in the supply chain (this 
understanding then corresponds to using a smaller lead time factor in the red zone as well).  
Additionally, there can be a cash flow advantage to paying smaller, more frequent invoices as 
opposed to large infrequent invoices. 
 
As an example we will take a part with the following characteristics: 
Average Daily Usage4
        10 per day 
ASR Lead Time         12 days 
Lead Time Category        Medium 
Lead Time Factor      50% 
Minimum Order Quantity (MOQ)  50 
Imposed order cycle?      7 days ‐ only one delivery per week 
 
Step 1: Calculate the Green Zone using the Lead Time Factor. 
ADU (15 per day) x ASR LT (12 days) x Lead Time Factor (.5) = 60 
 
Step 2: Compare the calculated green zone against the minimum order 
quantity or imposed order cycle factor and take the greater.  The calculated 
green zone (60) is larger than the minimum order quantity (50).  The 
imposed order cycle of 7 days, however produces the largest green zone 
(70).  When an imposed order cycle is present the order cycle is multiplied 
by ADU and then compared to MOQ and the green zone calculated through 
the lead time factor.  This part’s buffer green zone will be 70 pieces. 
7070
 
The average order frequency is determined by dividing the green zone by the ADU.  In this case 
it is 7 days.  If the order cycle was not present it would be 6 days (the green zone produced by 
the Lead Time Factor (60) divided by the ADU (10 per day). 
 
The Yellow Zone 
The yellow zone is the heart of the inventory coverage in the buffer.  
The yellow zone is always calculated as 100% ADU over ASR Lead 
Time. In our example the yellow zone of this part would sized at 120 
ieces. 
e 
 supply orders when they should be (when available stock is just below top of yellow). 
p
 
The relationship between the green zone and yellow zone can also tell us how many open 
supply orders we can expect to at any one time.  In our example, by dividing the yellow zon
(120) by the green zone (70) we will see that we can typically expect to see an average of 
around 2 open supply orders at any one time.  For longer lead time parts this tells us how many 
“orders on the conveyor belt” we should expect to see.  This can provide a quick way to analyze 
whether the part fits the buffer profile provided for it and whether the buyer/planner is 
launching
120120
 
The Red Zone 
4
Average Daily Usage (ADU) is typically calculated using a rolling past horizon. The length of that rolling horizon can
vary based on the type of environment and/or part.
© copyright 2013 Demand Driven Institute, LLC, all rights reserved.
The red zone is the embedded safety in the buffer.  The higher the variability associated with the 
part or SKU the larger the red zone will be.  Calculating the red zone requires three sequential 
equations. 
1. Establish the “Red Base.”   The Red Base is established through the reapplication of the 
Lead Time Factor multiplied by the Average Daily Usage.  This Lead Time Factor 
corresponds to the same ranges used for the green zone calculation but can be selected 
as a different actual percentage from the Green Zone. 
 
61‐100% of ADU over ASRLTShort Lead Time
41‐60% of ADU over ASRLTMedium Lead Time
20‐40% of ADU over ASRLTLong Lead Time
Lead Time Factor RangeRed Base
61‐100% of ADU over ASRLTShort Lead Time
41‐60% of ADU over ASRLTMedium Lead Time
20‐40% of ADU over ASRLTLong Lead Time
Lead Time Factor RangeRed Base
 
 
In our example the part falls in the medium lead time category.  For simplicity in the 
example we will use the same percentage Lead Time Factor (50%) that we used in the 
Green Zone calculation.  Thus for this example Red Base = 60 
units. 
2. Establish the “Red Safety.”  The Red Safety is calculated as a 
percentage multiplier to the Red Base.  The percentage used is 
called the Variability Factor.  Like the Lead Time Factor tables 
above there are ranges of variability factors depending on whether a part experiences 
high, medium or low variability. 
8080
 
0‐40% of Red BaseLow Variability
41‐60% of Red BaseMedium Variability
61‐100% of Red BaseHigh Variability
Variability Factor RangeRed Safety
0‐40% of Red BaseLow Variability
41‐60% of Red BaseMedium Variability
61‐100% of Red BaseHigh Variability
Variability Factor RangeRed Safety
 
Variability is unique to an environment.  What is “high variability” in one type of 
environment might be moderate in another.  Selecting the various thresholds and 
percentages is typically done by calculating the coefficient of variability (CoV) of each 
strategic part and based on the CoV distribution of all of these parts determining the 
boundaries of high, medium and low.5
  There can be more than just those three 
distinctions.  For example, distributions with very long tails may produce a variability 
category of “Very High.”  A very high Variability Factor range may be 80%‐100% or even 
higher.  For our example, we will say that this part falls in the low variability category 
with a Variability Factor of 33%.  Our Red Base of 60 is multiplied by .33 to produce a 
Red Safety of 20.   
 
An additional note on variability concerns whether order spikes are visible or not.  The 
DDMRP available stock equation calls for the qualification of order spikes when possible.  
This is done by looking at sales orders (or work order demands derived from sales 
5
CoV is calculated as the standard deviation of demand or supply (depending on the part type)
divided by the average daily usage (ADU)
© copyright 2013 Demand Driven Institute, LLC, all rights reserved.
orders) over an “order spike horizon” (typically one ASR Lead Time) in the future and 
qualifying them against an “order spike threshold.”  If order spikes are NOT visible due 
to the lack of actual sales order visibility within the ASR Lead Time then the ability to 
compensate for variability through the available stock is equation is impacted.  This 
should push the Variability Factor used higher.  Conversely, if sales orders are typically 
visible within one ASR Lead Time then the Variability Factor should pushed lower. 
3. Calculate the total Red Zone by adding Red Base plus Red Safety.  Red Base (60) + Red 
Safety (20) = Total Red Zone (80) 
 
Many times the question is asked why the red zone contains two separate parts (Base and 
Safety).  The answer is the safety related to both lead time and variability are visible.  Red Base 
is a factor of usage over lead time and relates to the Lead Time Category that the part falls 
within.  Red Zone Safety factors that number based on the Variability Factor within that lead 
time period.  Thus parts that have the same Variability Factor applied but are in different Lead 
Time Categories will have Total Red Zones that are proportionately different. 
 
Complete Buffer 
Below is a picture of our newly constructed buffer. 
 
7070
120120
8080
7070
120120
8080
◄Top of Green (TOG) = Red + Yellow + Green = 270
◄Top of Yellow (TOY) = Red + Yellow = 200
◄Top of Red (TOR) = 80
 
 
In this case the top of the buffer is 270 units.  It is important to note that in DDMRP this is from 
a planning perspective  only.  A DDMRP buffer that is properly profiled and sized results in 
significantly less on‐hand inventory.  The average on‐hand inventory position under normal 
variation can be calculated as the Red Zone plus one half of the Green Zone.  In our example 
that would yield an average on‐hand position of 115 units (80 + 35).6
  This is typically called the 
“on‐hand target” position.  The average inventory range is defined as the top of the red zone to 
the top of the red zone plus the green zone.  In our example (depicted below) this would be 70 
(top of red zone) to 150 (top of red plus green).  The on‐hand target position and range is a 
primary performance measurement for DDMRP systems. 
 
6
The average on-hand position and range equation is explained in the technical paper “The Average Question” (Ptak and
Smith, DDI, 2012).
© copyright 2013 Demand Driven Institute, LLC, all rights reserved.
7070
120120
8080
◄On-Hand Target Position (115)
Average On-Hand Range
(80 – 150)
Average On-Hand Range
(80 to 150)
7070
120120
8080
◄On-Hand Target Position (115)
Average On-Hand Range
(80 – 150)
Average On-Hand Range
(80 to 150)
 
 
Simulating Demand Driven MRP Buffers 
Now we will turn our attention to understanding how the DDMRP buffers perform under 
different scenarios using a simulation engine created by Demand Driven Technologies.  
The following simulations were based on actual demand patterns provided by various 
companies. Using the companies’ opening on hand inventory balance, daily demand and 
applicable part parameters such as Lead Time and Minimum Order Quantity the simulation can 
show  how DDMRP buffers would have supported the demand history provided.  
Variability is measured as the Standard Deviation of the demand divided by the average daily 
usage. This measure is the Coefficient of Variability (CoV) and is documented for each of the 
scenario cases. 
 
Scenario 1 – Base Example 
The first scenario illustrates a part with high variability and a high starting on hand position.  Due 
to this high on hand position at the start of the simulation the part is well above Top Of Green.  
It remains in this zone until the demand drains the inventory down towards the target range.  
The buffers do not generate a new supply order until the second month of the simulation. 
Please note that there is no order spike qualification used in this model as it reflected a 
distribution environment with very limited forward visibility to sales order demand.   
 
You’ll notice that the buffer zones are trending upward over time reflecting increasing customer 
demand for the part.  There is a greater level of movement in the zones on a weekly basis.  This 
is due to the company’s interest in using a 30 day rolling ADU calculation that updated weekly.  
 
The result of the simulation was that the DDMRP buffer would have yielded an average on hand 
inventory level less than half the size that the company had carried during the same period. 
 
0
1000
2000
3000
4000
5000
6000
Example 1
OTG
TOG
TOY
TOR
On Hand ‐End of Day
 
© copyright 2013 Demand Driven Institute, LLC, all rights reserved.
 
Lead Time   6 days 
Average Daily Usage  59.00 
Minimum Order Quantity  N/A 
Total Demand  21,342 
Average On Hand  2,076 
CoV  180.90 
 
Scenario 2 – High Variability 
Scenario 2 is another part from a distribution environment with a higher level of demand 
variability (note the “thicker” red zone).  Again, as in example 1, the buffer is not benefiting from 
Order Spike protection. This part was also experiencing an increase in demand during the 
analysis period.  As such, the buffer size flexes up slightly over the simulation time frame.  
Average on hand decreased roughly 20%. You’ll note a deep penetration in the second week of 
the analysis.  This was due to not including any open supply at the start of the simulation 
because the data were not available. 
 
0
100
200
300
400
Example 2
OTG
TOG
TOY
TOR
On Hand ‐End of Day
 
Lead Time   6 days 
Average Daily Usage  5.93 
Minimum Order Quantity  20 
Total Demand  2,136 
Average On Hand  151 
CoV  293.34 
 
Scenario 3 – Significant Minimum Order Quantity  
This scenario illustrates a part which has a significant Minimum Order Quantity relative to its 
Average Daily Usage.  In this case, the MOQ represented more than ten times the usage of the 
part over its lead time.  As a result, note that the green zone in this case reflects the MOQ value 
and is very large in relation to the red and yellow buffer zones.  
 
© copyright 2013 Demand Driven Institute, LLC, all rights reserved.
 
Lead Time   9 days 
Average Daily Usage  .21 
Minimum Order Quantity  25 
Total Demand  76 
Average On Hand  22 
CoV  339.08 
 
The simulation demonstrates  potential reductions to the MOQ that enabled 100% service level 
with a 45% reduction in inventory.  In the below example notice a much thinner green zone and 
more frequent ordering.  
 
 
Lead Time   9 days 
Average Daily Usage  .21 
Minimum Order Quantity  5 
Total Demand  76 
Average On Hand  13 
CoV  339.08 
 
Scenario 4 – Planned Adjustment Factors (PAF) 
In this example we modeled the impact of using Planned Adjustment Factors (PAF) to address 
seasonal demand. This example is a skin care product from a cosmetic manufacturer that 
routinely experiences substantial demand during the summer months.  
 
© copyright 2013 Demand Driven Institute, LLC, all rights reserved.
The first graph reflects the buffer behavior without the use of Planned Adjustment Factors while 
the second graph includes the use of a Planned Adjustment Factor to address the expected 
seasonality.  
 
 
 
It’s clear that the use of the PAF substantially improved material availability and addressed the 
seasonal demand in a very effective manner.  Note the aggressive build‐up of the buffer zones 
using the PAF in advance of the peak demand that comes in weeks 20 through 28. 
 
 
 
Scenario 5 – Distribution 
The following graphs illustrate a distribution example with a Distribution Center supplying four 
forward locations.  Note the suffix NS in the names of the forward locations which indicates that 
there was no Order Spike Qualification utilized for those locations. This was due to the retail 
nature of those facilities which have no advanced notice of sales order demand.  
 
0
50000
100000
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 71 73 75 77 79 81 83 85 87 89
DC 1
TOR TOY TOG OTG On Hand ‐ EoW
 
 
 
Forward locations 1 and 2 had low variability. Location 3 had moderate variability while location 
4 was experiencing high variability for this part.  
© copyright 2013 Demand Driven Institute, LLC, all rights reserved.
 
 Note that the DC experienced a regular pulse of demand and predictable arrival of new supply 
indicated by the upward jumps in on hand inventory. The Distribution Center’s replenishment 
lead time is 21 days while its supply lead time to the forward locations was 2 days. This ‘hub and 
spoke’ approach enables fast replenishment times and low stocking levels in the forward 
locations and helps to address the heavy variability in locations 3 and 4.  
 
Note that in location “R 1‐4 NS” that there is a stock out in week 60 which was the result of a 
very large spike of demand.  This represents a case where a business judgment can be made  to 
increase the buffer zones to ensure 100% availability vs. experiencing an infrequent stock out 
situation.  The stock out, however, was very short lived as the Distribution Center had inventory 
and was only two days away (transportation lead time). 
 
0
500
1000
1500
2000
2500
3000
3500
4000
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 71 73 75 77 79 81 83 85 87 89
R 1‐1 NS
TOR TOY TOG OTG On Hand ‐ End of Day
0
500
1000
1500
2000
2500
3000
3500
4000
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 71 73 75 77 79 81 83 85 87 89
R 1‐2 NS
TOR TOY TOG OTG On Hand ‐ End of Day
0
200
400
600
800
1000
1200
1400
1600
1800
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 71 73 75 77 79 81 83 85 87 89
R 1‐3 NS
TOR TOY TOG OTG On Hand ‐ End of Day
 
© copyright 2013 Demand Driven Institute, LLC, all rights reserved.
‐1000
‐500
0
500
1000
1500
2000
2500
3000
3500
4000
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 71 73 75 77 79 81 83 85 87 89
R 1‐4 NS
TOR TOY TOG OTG On Hand ‐ End of Day
 
 
Summary 
The buffers of DDMRP are strategic points and tools to protect flow in a given environment.  By 
decoupling at critical points a system gains the ability to quickly compress lead times and isolate 
or contain variability from being transferred or amplified at those points.  Employing the DDMRP 
buffering methodology at those points creates an effective, robust and intuitive planning 
mechanism.  Experience and the above simulation tools suggest that the more volatile and/or 
complex (product structure depth and breadth) an environment is the more effective these 
buffers are at maintaining high service levels, containing working capital growth and minimizing 
expedite related waste. 
 
DDMRP News and Notes 
 
Become a Certified Demand Driven Planner (CDDP) 
The Certified Demand Driven Planner™ Program was created by a global 
partnership between the International Supply Chain Education Alliance 
(ISCEA) and the Demand Driven Institute (DDI).  Internationally accredited 
by the IISB, the purpose of the CDDP™ Program is to educate operations 
and supply chain personnel on the methods and applications of Demand 
Driven Material Requirements Planning (DDMRP).
 
CDDP™ sessions are held at various locations around the world.   
 
NEW Online CDDP Program!, Did you know there is a new online version 
of the CDDP™ Program?  The next online session starts September 25th
. 
 
Registration, Course Content and Class Schedules Available Here 
 
Upcoming Book that Incorporates DDMRP Principles 
In the Fall of 2013 look for the newest Demand Driven book called 
Demand Driven Performance – Using Smart Metrics by Debra Smith and 
Chad Smith.
Demand Driven Performance details why the outdated forms of 
measurement are inappropriate for our current circumstances and reveals 
an elegant set of global and local metrics to fit today’s demand driven 
© copyright 2013 Demand Driven Institute, LLC, all rights reserved.
© copyright 2013 Demand Driven Institute, LLC, all rights reserved.
world. The book shows how to minimize the organizational and supply chain conflicts that 
impede flow, and eventually, corporate success. 
 
Available for pre‐order at Amazon! 
 
About the Author 
 
Chad Smith is the co‐author of both Orlicky’s Material Requirements Planning, 
Third Edition (Ptak and Smith, McGraw‐Hill, 2011) and the upcoming 
Demand Driven Performance – Using Smart Metrics (Smith and Smith, 
McGraw‐Hill, 2013).  In 1997 Chad co‐founded Constraints Management 
Group, LLC (CMG).  Since the late 1990’s Chad and his partners at CMG have 
been at the forefront of developing and articulating the concepts behind 
Demand Driven MRP as well as building DDMRP compliant technology 
(Replenishment+®).  Additionally, Chad serves as the Program Director for 
the International Supply Chain Education Alliance’s Certified Demand Driven 
Planner (CDDP) Program. csmith@demanddriveninstitute.com 
 
A Big Thank You 
 
A special thanks to the people at Demand Driven Technologies for sharing their simulation tool! 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
www.demanddriveninstitute.com
 
 
 
“Certified Demand Driven Planner” and “CDDP” are trademarks of the International Supply Chain Education Alliance 

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