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William Toll (@utollwi),
VP Marketing - US, ProfitBricks
June 9 2015
Cloud Expo East
#CloudExpo
Why 85% of workloads are not on the public cloud,
and
why they all will be in the cloud by 2020
• NJ Native, living in Berlin, Germany
• 15 Years working for Internet Infrastructure
Companies
• B2B Product and Marketing leader for direct and
channel based services for Internet companies
• Former Employers: ValueWeb, Affinity Internet
(now Hostway), NTT/Verio, Intermedia.NET,
NaviSite and Yottaa
• Active Speaker, Blogger, Community Member and
Social Media Networker
WILLIAM TOLL, PROFITBRICKS
William Toll
@utollwi
Painless Cloud Infrastructure
• Founded in 2010, 135 Employees (May - 2015)
• Global Cloud Computing Service – IaaS
(Infrastructure as a Service) – operations in
Berlin/Germany, San Antonio/Texas and Boston/MA
• $38M in funding to date
• No legacy infrastructure, hardware or provisioning
systems
• Focus on delivering pure Painless Cloud
Computing Infrastructure - IaaS services with
market leading price/performance ratios
• Strong roadmap with additional DC’s and
Innovative Cloud Computing Infrastructure Services
ABOUT PROFITBRICKS
Painless Cloud Infrastructure
Painless Cloud Infrastructure
WE‘VE COME VERY FAR IN IT
Painless Cloud Infrastructure
1982
1994
2006
IT TRANSFORMATIONS OF THE PAST
We found a need for IT for everyone
We networked the office
We moved from client server to the
web browser
THE EVOLUTION OF IT
Painless Cloud Infrastructure
Competition among
IT vendors has always been intense. (Oracle, July 2001)
ENTERPRISE IT OF THE PAST
Digital
Equipment
Compaq
Microsoft
Word Perfect
Seibel
Ashton-Tate
PeopleSoft
SAP
Lawson
JD Edwards
Kronos
Baan
Sage
Palm
Novel
Netware
Netscape
Navigator
Cold Fusion
Borland
Delphi
Informix
Some vendors transform, others get acquired and some die.
Painless Cloud Infrastructure
ENTER THE CLOUD
Cloud Computing Arrives in mid-2000s
Painless Cloud Infrastructure
CLOUD’S ROOTS
Painless Cloud Infrastructure
Virtualization
• Free BSD Jails and some basic virtualization/container technologies
• 1999 VMware workstation launches
• 2003 Xen open-source virtualization platform is born
• 2007 Virtualbox
Early Automated Infrastructure
• Hosting providers like Rackspace and 1&1
• Enterprise hosting platforms leveraging Savvis or MediaTemple
• Amazon’s AWS in 2006
CLOUD COMPUTINGS’ SAAS
Painless Cloud Infrastructure
Early growth of Cloud Computing was attributed to SaaS:
Email (Office 365, Google Apps), CRM (Salesforce), Payroll (ADP)
CLOUD WASHING
The cloud computing label became ubiquitous in 2010 and remains today
Painless Cloud Infrastructure
PEAK DATA CENTER
Painless Cloud Infrastructure
There are 8.6 Million Data Centers, peaking in 2017 and then will decline. IDC 2014
PEAK DATA CENTER
Painless Cloud Infrastructure
“Over the next five years, a majority of organizations will stop managing their own
infrastructure” IDC 2014
PEAK SERVER
Painless Cloud Infrastructure
Both IDC and Gartner think growth in the server market is being driven primarily by
investment in hyperscale data centers. DataCenterKnowledge Dec 2014
PEAK COLO
Painless Cloud Infrastructure
While retail colocation revenue is growing worldwide by 10% in 2015…..
Painless Cloud Infrastructure
In NA - 60 percent (revenue is) from service providers and just under 40 percent
from enterprise. Synergy Research 2014
PEAK COLO
PEAK LEGACY IT
While software rarely comes in a box today, the vendors of today’s apps are shifting
dramatically.
Painless Cloud Infrastructure
MIX OF APPS MOVING IS CHANGING
88 percent of buyers preferred on-premise solutions in 2008, 87 percent preferred
cloud solutions in 2014. Everest Group
Painless Cloud Infrastructure
A DELAY?
Why has cloud computing (non-SaaS) taken so long to spread to the other 85% of IT?
Painless Cloud Infrastructure
THE HYPE & THE SHINY BALL
Painless Cloud Infrastructure
Developers and startups are always upgrading their toolsets- because they can.
CLOUD IS ALL WE HEAR
Cloud Computing growth among startups and developers soared from 2009 to 2014
Painless Cloud Infrastructure
IN HOUSE REMAINS KING
Companies deliver an average of only 18% of their workloads from the cloud today.
(Bain & Company 2015)
Painless Cloud Infrastructure
CLOUD EARLY ADOPTERS
Painless Cloud Infrastructure
Innovators and Early Adopters Drove Cloud Computing’s Early Years
Cloud Computing
2006+
THE DELAY: WE WERE NOT READY
Outages
Security
Early Cloud
Complexity and
Inflexibility
Painless Cloud Infrastructure
C-Level Fear
Migration & Adaptation
WHY SUCH A BIG GAP
Painless Cloud Infrastructure
Developers vs. Traditional IT
2014: GENERAL IT WANTS IN
World IT Cloud Infrastructure Market is Growing by 21% year over year to $32 billion in
2015, accounting for approximately 33% of all IT infrastructure spending, which will be up
from about 28% in 2014 IDC April 2015
Painless Cloud Infrastructure
CLOUD 2014:
EARLY MAJORITY ARRIVES
Painless Cloud Infrastructure
Innovators and Early Adopters Drove Cloud Computing’s Early Years
Cloud Computing
2006-2014
2014 & 2015:
GENERAL IT IS NOW READY
• Security
• Budgets
• C-Level Acceptance
• Early SaaS Projects Had Great Results
• Cloud Computing Has Matured and now applications
can be moved to the cloud with adaption or re-
writing them
• DevOps Processes & Tools Maturing
Painless Cloud Infrastructure
CLOUD SECURITY
Cloud Security concerns are decreasing rapidly. RightScale 2015
Painless Cloud Infrastructure
IT BUDGETS IN 2015
IT Budgets are back in growth mode. Computerworld Survey 2014
Painless Cloud Infrastructure
CLOUD MIGRATIONS
Painless Cloud Infrastructure
Moving applications to the cloud is far easier with new and more mature Cloud
Computing Infrastructure.
1st Generation Cloud
Computing Platforms
2006-2014
2nd Generation Cloud Computing
Platforms
2014+
C-LEVEL & LOB VS. IT
C-Level Pushing cloud for agility, and innovation with and against IT. Avanade 2014
Painless Cloud Infrastructure
GENERAL IT’S CHALLENGES
• People (Training)
• Processes (Change & Documentation)
• Finance (CAPEX vs. OPEX)
• Cloud Migration Planning & Prioritization
• DevOps & Automation
Painless Cloud Infrastructure
PEOPLE
Manage expectations, assess team readiness and schedule training
Painless Cloud Infrastructure
PROCESSES
Cloud migration planning is critical to a successful cloud transition, plan
accordingly.
Painless Cloud Infrastructure
FINANCE
The CapEx to OpEx transition difficulty is compounded by complex pricing and
the changes in depreciation and financing.
Painless Cloud Infrastructure
CLOUD MIGRATION PLANNING
Prioritize migrations based on Application Architectures, Application Lifecycle,
Application licensing, Data Security, ROI on Migration
Painless Cloud Infrastructure
MONITORING & AUTOMATION
APIs and the tools from the ecosystem are multiplying and becoming more
capable and easier to implement as they mature.
Painless Cloud Infrastructure
WHAT TO LOOK FOR IN A CLOUD
PROVIDER
• Training:
• Easy to use cloud and on-premise like servers, storage &
networks
• Change & Document:
• Architect & Support
• CAPEX vs. OPEX:
• Easy to understand pricing
• Cloud Migration Planning:
• Which apps go first
• DevOps & Automation:
• APIs & Tools
Painless Cloud Infrastructure
RALLY THE TEAM
Be sure to have a top down and bottom up approach – the Cloud offers an
opportunity to transform IT.
Painless Cloud Infrastructure
Public cloud platforms will rival traditional infrastructure deployments by 2020
(Forrester April 2014)
CLOUD IN 2020
Painless Cloud Infrastructure
Cloud 1.0 Architecture
● Born from dedicated servers & VPS
● Server based, over subscribed
● Designed around slow Ethernet
network technology – 1 or 10 Gb/s
and often throttled
Cloud 2.0 Architecture
InfiniBand
Dedicated
CPU Cores
Dedicated
RAM
Redundant
Storage x2
80 Gb/s 80 Gb/s 80 Gb/s
PAINLESS CLOUD INFRASTRUCTURE
Painless Cloud Infrastructure
Migration without adaptation – ProfitBricks cloud infrastructure behaves
like physical hardware with all the advantages of the cloud
No learning curve needed– ProfitBricks lets existing teams’ knowledge
sets and processes be used to achieve rapid success with the cloud
24/7 Local Phone support – USA and EU based Cloud Architects and
SysAdmins always on standby
Price/Performance Guarantee: “We guarantee that any workload
deployed on ProfitBricks will cost less than the same workload running at
the same performance level on the IaaS platforms of Amazon, Google or
Microsoft.”
PROFITBRICKS:
PAINLESS CLOUD INFRASTRUCTURE
1
2
3
4
Painless Cloud Infrastructure
PROFITBRICKS
DATA CENTER DESIGNER
Painless Cloud Infrastructure
THANK YOU + QUESTIONS
Start a 14-Day Free Trial or contact
a ProfitBricks Cloud Executive:
www.ProfitBricks.com
or Call:
1-866-852-8229
Learn about Cloud Pricing in our
White Paper:
Secret World of Cloud Computing
IaaS Pricing
As Seen In
VP, Marketing
ProfitBricks USA
Phone: 866-852-5229
Twitter: @utollwi
Painless Cloud Infrastructure

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CloudExpo Cloud Computing IaaS Growth Details 2015 - Why 2014 Was A Turning Point

  • 1. William Toll (@utollwi), VP Marketing - US, ProfitBricks June 9 2015 Cloud Expo East #CloudExpo Why 85% of workloads are not on the public cloud, and why they all will be in the cloud by 2020
  • 2. • NJ Native, living in Berlin, Germany • 15 Years working for Internet Infrastructure Companies • B2B Product and Marketing leader for direct and channel based services for Internet companies • Former Employers: ValueWeb, Affinity Internet (now Hostway), NTT/Verio, Intermedia.NET, NaviSite and Yottaa • Active Speaker, Blogger, Community Member and Social Media Networker WILLIAM TOLL, PROFITBRICKS William Toll @utollwi Painless Cloud Infrastructure
  • 3. • Founded in 2010, 135 Employees (May - 2015) • Global Cloud Computing Service – IaaS (Infrastructure as a Service) – operations in Berlin/Germany, San Antonio/Texas and Boston/MA • $38M in funding to date • No legacy infrastructure, hardware or provisioning systems • Focus on delivering pure Painless Cloud Computing Infrastructure - IaaS services with market leading price/performance ratios • Strong roadmap with additional DC’s and Innovative Cloud Computing Infrastructure Services ABOUT PROFITBRICKS Painless Cloud Infrastructure
  • 5. Painless Cloud Infrastructure 1982 1994 2006 IT TRANSFORMATIONS OF THE PAST We found a need for IT for everyone We networked the office We moved from client server to the web browser
  • 6. THE EVOLUTION OF IT Painless Cloud Infrastructure Competition among IT vendors has always been intense. (Oracle, July 2001)
  • 7. ENTERPRISE IT OF THE PAST Digital Equipment Compaq Microsoft Word Perfect Seibel Ashton-Tate PeopleSoft SAP Lawson JD Edwards Kronos Baan Sage Palm Novel Netware Netscape Navigator Cold Fusion Borland Delphi Informix Some vendors transform, others get acquired and some die. Painless Cloud Infrastructure
  • 8. ENTER THE CLOUD Cloud Computing Arrives in mid-2000s Painless Cloud Infrastructure
  • 9. CLOUD’S ROOTS Painless Cloud Infrastructure Virtualization • Free BSD Jails and some basic virtualization/container technologies • 1999 VMware workstation launches • 2003 Xen open-source virtualization platform is born • 2007 Virtualbox Early Automated Infrastructure • Hosting providers like Rackspace and 1&1 • Enterprise hosting platforms leveraging Savvis or MediaTemple • Amazon’s AWS in 2006
  • 10. CLOUD COMPUTINGS’ SAAS Painless Cloud Infrastructure Early growth of Cloud Computing was attributed to SaaS: Email (Office 365, Google Apps), CRM (Salesforce), Payroll (ADP)
  • 11. CLOUD WASHING The cloud computing label became ubiquitous in 2010 and remains today Painless Cloud Infrastructure
  • 12. PEAK DATA CENTER Painless Cloud Infrastructure There are 8.6 Million Data Centers, peaking in 2017 and then will decline. IDC 2014
  • 13. PEAK DATA CENTER Painless Cloud Infrastructure “Over the next five years, a majority of organizations will stop managing their own infrastructure” IDC 2014
  • 14. PEAK SERVER Painless Cloud Infrastructure Both IDC and Gartner think growth in the server market is being driven primarily by investment in hyperscale data centers. DataCenterKnowledge Dec 2014
  • 15. PEAK COLO Painless Cloud Infrastructure While retail colocation revenue is growing worldwide by 10% in 2015…..
  • 16. Painless Cloud Infrastructure In NA - 60 percent (revenue is) from service providers and just under 40 percent from enterprise. Synergy Research 2014 PEAK COLO
  • 17. PEAK LEGACY IT While software rarely comes in a box today, the vendors of today’s apps are shifting dramatically. Painless Cloud Infrastructure
  • 18. MIX OF APPS MOVING IS CHANGING 88 percent of buyers preferred on-premise solutions in 2008, 87 percent preferred cloud solutions in 2014. Everest Group Painless Cloud Infrastructure
  • 19. A DELAY? Why has cloud computing (non-SaaS) taken so long to spread to the other 85% of IT? Painless Cloud Infrastructure
  • 20. THE HYPE & THE SHINY BALL Painless Cloud Infrastructure Developers and startups are always upgrading their toolsets- because they can.
  • 21. CLOUD IS ALL WE HEAR Cloud Computing growth among startups and developers soared from 2009 to 2014 Painless Cloud Infrastructure
  • 22. IN HOUSE REMAINS KING Companies deliver an average of only 18% of their workloads from the cloud today. (Bain & Company 2015) Painless Cloud Infrastructure
  • 23. CLOUD EARLY ADOPTERS Painless Cloud Infrastructure Innovators and Early Adopters Drove Cloud Computing’s Early Years Cloud Computing 2006+
  • 24. THE DELAY: WE WERE NOT READY Outages Security Early Cloud Complexity and Inflexibility Painless Cloud Infrastructure C-Level Fear Migration & Adaptation
  • 25. WHY SUCH A BIG GAP Painless Cloud Infrastructure Developers vs. Traditional IT
  • 26. 2014: GENERAL IT WANTS IN World IT Cloud Infrastructure Market is Growing by 21% year over year to $32 billion in 2015, accounting for approximately 33% of all IT infrastructure spending, which will be up from about 28% in 2014 IDC April 2015 Painless Cloud Infrastructure
  • 27. CLOUD 2014: EARLY MAJORITY ARRIVES Painless Cloud Infrastructure Innovators and Early Adopters Drove Cloud Computing’s Early Years Cloud Computing 2006-2014
  • 28. 2014 & 2015: GENERAL IT IS NOW READY • Security • Budgets • C-Level Acceptance • Early SaaS Projects Had Great Results • Cloud Computing Has Matured and now applications can be moved to the cloud with adaption or re- writing them • DevOps Processes & Tools Maturing Painless Cloud Infrastructure
  • 29. CLOUD SECURITY Cloud Security concerns are decreasing rapidly. RightScale 2015 Painless Cloud Infrastructure
  • 30. IT BUDGETS IN 2015 IT Budgets are back in growth mode. Computerworld Survey 2014 Painless Cloud Infrastructure
  • 31. CLOUD MIGRATIONS Painless Cloud Infrastructure Moving applications to the cloud is far easier with new and more mature Cloud Computing Infrastructure. 1st Generation Cloud Computing Platforms 2006-2014 2nd Generation Cloud Computing Platforms 2014+
  • 32. C-LEVEL & LOB VS. IT C-Level Pushing cloud for agility, and innovation with and against IT. Avanade 2014 Painless Cloud Infrastructure
  • 33. GENERAL IT’S CHALLENGES • People (Training) • Processes (Change & Documentation) • Finance (CAPEX vs. OPEX) • Cloud Migration Planning & Prioritization • DevOps & Automation Painless Cloud Infrastructure
  • 34. PEOPLE Manage expectations, assess team readiness and schedule training Painless Cloud Infrastructure
  • 35. PROCESSES Cloud migration planning is critical to a successful cloud transition, plan accordingly. Painless Cloud Infrastructure
  • 36. FINANCE The CapEx to OpEx transition difficulty is compounded by complex pricing and the changes in depreciation and financing. Painless Cloud Infrastructure
  • 37. CLOUD MIGRATION PLANNING Prioritize migrations based on Application Architectures, Application Lifecycle, Application licensing, Data Security, ROI on Migration Painless Cloud Infrastructure
  • 38. MONITORING & AUTOMATION APIs and the tools from the ecosystem are multiplying and becoming more capable and easier to implement as they mature. Painless Cloud Infrastructure
  • 39. WHAT TO LOOK FOR IN A CLOUD PROVIDER • Training: • Easy to use cloud and on-premise like servers, storage & networks • Change & Document: • Architect & Support • CAPEX vs. OPEX: • Easy to understand pricing • Cloud Migration Planning: • Which apps go first • DevOps & Automation: • APIs & Tools Painless Cloud Infrastructure
  • 40. RALLY THE TEAM Be sure to have a top down and bottom up approach – the Cloud offers an opportunity to transform IT. Painless Cloud Infrastructure
  • 41. Public cloud platforms will rival traditional infrastructure deployments by 2020 (Forrester April 2014) CLOUD IN 2020 Painless Cloud Infrastructure
  • 42. Cloud 1.0 Architecture ● Born from dedicated servers & VPS ● Server based, over subscribed ● Designed around slow Ethernet network technology – 1 or 10 Gb/s and often throttled Cloud 2.0 Architecture InfiniBand Dedicated CPU Cores Dedicated RAM Redundant Storage x2 80 Gb/s 80 Gb/s 80 Gb/s PAINLESS CLOUD INFRASTRUCTURE Painless Cloud Infrastructure
  • 43. Migration without adaptation – ProfitBricks cloud infrastructure behaves like physical hardware with all the advantages of the cloud No learning curve needed– ProfitBricks lets existing teams’ knowledge sets and processes be used to achieve rapid success with the cloud 24/7 Local Phone support – USA and EU based Cloud Architects and SysAdmins always on standby Price/Performance Guarantee: “We guarantee that any workload deployed on ProfitBricks will cost less than the same workload running at the same performance level on the IaaS platforms of Amazon, Google or Microsoft.” PROFITBRICKS: PAINLESS CLOUD INFRASTRUCTURE 1 2 3 4 Painless Cloud Infrastructure
  • 45. THANK YOU + QUESTIONS Start a 14-Day Free Trial or contact a ProfitBricks Cloud Executive: www.ProfitBricks.com or Call: 1-866-852-8229 Learn about Cloud Pricing in our White Paper: Secret World of Cloud Computing IaaS Pricing As Seen In VP, Marketing ProfitBricks USA Phone: 866-852-5229 Twitter: @utollwi Painless Cloud Infrastructure