Consumer Perception on Facebook and Google +

1. Consumer Perception
On
Facebook and Google Plus

2. COMPANY PROFILE
Facebook Inc
 Type : Public
 Founded : Cambridge, United States (2004)
 Founder(s) : Mark Zuckerberg
Eduardo Saverin
Dustin Moskovitz
Chris Hughes
 Headquarters : Menlo Park, California, U.S.
 Area served : Worldwide
 Key people : Mark Zuckerberg (Chairman and CEO)
Sheryl Sandberg (COO)
David Ebersman (CFO)
 Industry : Internet

3. Facebook Inc
 Revenue : US$ 3.71 Billion (2011)
 Employees : 3000+ (2011)
 Website : Facebook.com
 Type of site : Social Networking Service
 Advertising : Banner Ads, Referral Marketing, Games
 Registration : Required
 Users : 901 million (active April 2012)
 Available In : Multilingual
 Launched : February 4, 2004
 Current status : Active
Source : http://en.wikipedia.org/wiki/Facebook

4. Google +
 Type : Public
 Area served : Worldwide
 Industry : Internet
 Website : plus.google.com
 Slogan : Real-life sharing rethought for the web.
 Commercial : Yes
 Type of Site : Social network Service
 Registration : Required
 Users : 170 million
 Owner : Google
 Launched : 2011
 Current Status : Active
Source : http://en.wikipedia.org/wiki/Google%2B

5. What is Perception ?
 Perception is defined as the process by which an individual selects, organizes
and interprets stimuli into a meaningful and coherent picture of the world.
 Examples of the stimuli include products, packages, brand names, advertisements,
and commercials.

6. What is Social Networking Service ?
 A Social Networking service is an online service or a site
that focuses on building and reflecting of social
networks or social relations among people.
 A social network service consists of a representation of
each user (often a profile), his/her social links, and a variety
of additional services.
 Most social network services are web-based and provide
means for users to interact over the Internet, such
as chat and instant messaging.

7. COMPETITORS

8. RESEARCH METHODOLOGY
RESEARCH OBJECTIVE
 To Study the Consumer Perception towards Facebook and Google + in terms of Overall
Applications and Privacy Issues.
 To Study how Advertisements on Facebook and Google + are related to the consumer’s
demographic attributes.
 To study the Challenges and Criticism that Facebook and Google + are facing in today’s
time.

9. RESEARCH METHODOLOGY
DATA COLLECTION
Primary Data
 A Structured Questionnaire is to be used to collect Primary Data.
Secondary Data
 The main source of collecting secondary data in this project is INTERNET.
RESEARCH DESIGN
 The Research Design will be Descriptive Research.

10. RESEARCH METHODOLOGY
SAMPLING METHOD
 In this Project Report Convenient Sampling method is to be used.
SAMPLE SIZE
 The Sample Size for this Project Report is 100.
SCOPE OF STUDY
 Research is limited to DELHI and NOIDA only

11. GOOGLE’S PLUS
AND
FACEBOOK LIKE

12. ANALYSIS
USAGE PERIOD OF FACEBOOK
35 35
30
25
20
Less than 6 Months
15 6 Months- 12 Months
More than 12 Months
10
10
5
5
0
Less than 6 Months
6 Months- 12 Months
More than 12 Months

13. USAGE PERIOD OF GOOGLE+
40
40
35
30
25
20 Less than 6 Months
15 6 Months- 12 Months
More than 12 Months
10 8
5
0 2
Less than 6 Months
6 Months- 12 Months
More than 12 Months

14. RATE THE APPLICATIONS ON FACEBOOK
25
25
22
20
20
18 18
16
15 14 14
13 Very Good
12 12
11 Good
10 10 Neutral
10 9
8 8 Bad
6 6 6 6 Very Bad
5 5 5 5
5 4 4 4
2 2
0
Games and Email and Chat Add Family and Join Groups and Like or + 1 Brands Follow Celebrities
Entertainment Friends Events and Organizations of
the World

15. RATE THE APPLICATIONS ON GOOGLE +
25
25
22
20 20
20 19
16 16
15
15 14 14
Very Good
12
Good
11
10 Neutral
10 Bad
8
7 7 7 Very Bad
6 6 6 6
5 5
5 4 4 4
3 3 3
2
0
Games and Email and Chat Add Family and Join Groups and Like or + 1 Brands Follow Celebrities
Entertainment Friends Events and Organizations of
the World

16. ACTIVITIES DONE ON FACEBOOK
25 25
25
20
20
18
15
15 Very Good
13
12 12 12 12 Good
11 11
10 10 Neutral
10 9 9 9 Bad
8 8
7 7 Very Bad
6
5 5 5
5 4 4
3 3
2
0
Uploading Videos Using Application Writing on Wall Viewing Profiles Private Messaging Checking News
and Photos Fees

17. ACTIVITIES DONE ON GOOGLE +
30
28
26
25
21 21
20 20
20 19
18
16 Very Good
14 Good
15
12 Neutral
Bad
10
10 Very Bad
8
6 6 6 6 6
5
5 4 4 4
3 3 3 3
2 2 2 2
0
Uploading Videos Using Application Writing on Wall Viewing Profiles Private Messaging Checking News
and Photos Feeds

18. DO YOU RELATE WELL WITH THE ADVERTISMENT PLACED ON
YOUR WALL (FACEBOOK)
42
45
40
35
30 Yes
25 No
20
15 8
10
5
0
Yes No

19. DO YOU RELATE WELL WITH THE ADVERTISMENT PLACED ON
YOUR WALL (GOOGLE +)
28
30
22
25
20
Yes
No
15
10
5
0
Yes No

20. On THE BASIS OF AGE (FACEBOOK)
7
6 6
6
5 Education
5
Fashion
44 4 4 4 4 Jobs
4 Food
Sports
3 33 3 3 3 3 33
3 Health and Beauty
Banking and Insurance
2 22 2 2 22
2 Electronic Goods
FMCG Goods
1 1 1 1 11 1 111 1 1 11 11 1 1 Religion
1
0 0 0 0 0 0 00 0 0 00000 0 0
0
Less than 20 21-30 31-40 41-50 51-60 61-70
AGE No of Respondents No of Choices
Less than 20 12 24
21-30 15 30
31-40 11 22
41-50 5 10
51-60 4 8
61-70 3 9

21. On THE BASIS OF AGE (GOOGLE +)
8
8
7
7
6 6 Education
6
Fashion
Jobs
5
Food
4 4 4 4
4 Sports
3 3 3 3 33 3 Health and Beauty
3 Banking and Insurance
2 2 2 2 2 2 2 2 2 2 2 2 Electronic Goods
2 FMCG Goods
11 1 1 1 1 1 1 1 1 1 1 Religion
1
0 0 0 0 0 0 0 0
0
Less than 20 21-30 31-40 41-50 51-60 61-70
AGE No of Respondents No of Choices
Less than 20 10 20
21-30 12 24
31-40 7 14
41-50 8 16
51-60 8 16
61-70 5 10

22. ON THE BASIS OF GENDER (FACEBOOK)
14 13
12
Education
10 Fashion
9 9
Jobs
8
Food
8 7 7 7
Sports
6
Health and Beauty
6 5 Banking and Insurance
4 Electronic Goods
4 3 3 3 3 3 3 FMCG Goods
2 2 2 Religion
2 1
0
Male Female
PARTICULARS NUMBERS CHOICES
MALE 27 54
FEMALE 23 46

23. ON THE BASIS OF GENDER (GOOGLE +)
14
14
12
11
10 Education
10 Fashion
Jobs
8 Food
7
Sports
6 6 6 6 Health and Beauty
6
5 5 5 Banking and Insurance
4 Electronic Goods
4 FMCG Goods
3 3 3
Religion
2 2
2
1 1
0
0
Male Female
PARTICULARS NUMBERS CHOICES
MALE 30 60
FEMALE 20 40

24. ON THE BASIS OF OCUPATION (FACEBOOK)
9
9
8
7 7
7 Education
6 Fashion
6
Jobs
5 5 5 5
5 Food
4 4 Sports
4
Health and Beauty
3 3 3
3 Banking and Insurance
2 2 2 2 2 2 2 2 22 2 Electronic Goods
2
FMCG Goods
1 11 1 1 1 1 1 1 1 1 1
1 Religion
00 0 0 000 0 00 0 00 00 0 0 00
0
Business Service in Service in Private Student Self Employed Others
Government Professionals
FACEBOOK
Occupation No of Persons No of Choices
Business 4 8
Service in Government 7 14
Service in Private 7 14
Student 22 44
Self Employed Professionals 6 12
Others 4 8

25. ON THE BASIS OF OCUPATION (GOOGLE +)
10
10
9
9
8
Education
7 Fashion
66
Jobs
6
5 Food
5 Sports
4 4 4
4 Health and Beauty
3 3 3 3 3 3 Banking and Insurance
3
Electronic Goods
2 2 2 2 2 2 2 222 2
2 FMCG Goods
1 1 1 11 1 1 1 1 1 Religion
1
0
Business Service in Service in Private Student Self Employed Others
Government Professionals
GOOGLE
Occupation No of Persons No of Choices
Business 6 12
Service in Government 4 8
Service in Private 15 30
Student 18 36
Self Employed Professionals 5 10
Others 2 4

26. DO ADVERTISMENT ON YOUR FACEBOOK ACCOUNT HAVE ANY
KIND ON IMPACT ON YOUR CHOICE OF BUYING
38
40
35
30
25 Yes
No
20
12
15
10
5
0
Yes No

27. DO ADVERTISMENT ON YOUR GOOGLE + ACCOUNT HAVE ANY
KIND ON IMPACT ON YOUR CHOICE OF BUYING
26
26
25.5
25
Yes
No
24.5
24
24
23.5
23
Yes No

28. RATE THE RELIABILITY OF YOUR FACEBOOK ACCOUNT IN
TERMS OF PRIVACY AND SECURITY
25
21
20
14 Fully Reliable
15
Reliable
Neutral
9
10 Not at all Reliable
6
5
0
Fully Reliable Reliable Neutral Not at all Reliable

29. RATE THE RELIABILITY OF YOUR GOOGLE + ACCOUNT IN
TERMS OF PRIVACY AND SECURITY
30 27
25
20
Fully Reliable
Reliable
15 12 Neutral
Not at all Reliable
10 8
5 3
0
Fully Reliable Reliable Neutral Not at all Reliable

30. DIFFERENT KIND OF PRIVACY AND SECURITY YOU KEEP IN
MIND WHILE SHAREING INFORMATION AND CONTENT ON
YOUR FACEBOOK ACCOUNT
44
45
40
40 37 38
35
33
30
25
Yes
20 17 No
15
13 12
10
10 6
5
0
Hacking of Account Spam and Scam Misleading or Sexually Explicit Hate or Racist Speech
Inappropriate Status Content

31. DIFFERENT KIND OF PRIVACY AND SECURITY YOU KEEP IN
MIND WHILE SHAREING INFORMATION AND CONTENT ON
YOUR GOOGLE + ACCOUNT
40 37
33
35
30
28 27
30
22 23
25
20
20 17 Yes
13 No
15
10
5
0
Hacking of Account Spam and Scam Misleading or Sexually Explicit Hate or Racist
Inappropriate Status Content Speech

32. CHALLENGES FACED BY YOU WHILE USING YOUR
FACEBOOK ACCOUNT
50 47
45
45
38
40 36
34 33
35
28 28
30
25 22 22
20 16 17
14
15 12
10 5
3
5
0
I get too many I don't feel safe I spend too I don't I don't find my Privacy and I have another Information will
emails, invitation on Social much time using understand how Social Security account on be shared with
and request Networking my account. to use my Networking Site concerns different Social unwanted
from my Site. account on the useful. relating to Networking people and can
account Social Account. Sites be used for
Networking social data
Site. mining
Yes No

33. CHALLENGES FACED BY YOU WHILE USING YOUR
GOOGLE + ACCOUNT
45 42
40
40 38
35 34
35 32
29
30
26
24
25
21
20 18
15 16 Yes
15 12 No
10
10 8
5
0
I get too many I don't feel safe I spend too I don't I don't find my Privacy and I have another Information will
emails, invitation on Social much time using understand how Social Security account on be shared with
and request Networking Site. my account. to use my Networking Site concerns different Social unwanted
from my account account on the useful. relating to Networking people and can
Social Account. Sites be used for
Networking Site. social data
mining

34. FINDINGS
FACEBOOK
 Maximum Respondents Feel Yes for the following : Maximum Respondents Feel
Neutral for the following :
1. Do relate with the advertisement on their wall
2. The Advertisement on Facebook account do have an 1. Games and Entertainment
Application
impact on their choice of buying.
2. Email and Chat Application
3. Hacking of Account
3. Add Family and Friends
4. Spam and Scam Applications
4. Join Groups and Events
5. Misleading or Inappropriate Status Applications
6. Sexually Explicit Content 5. Follow Celebrities Applications
6. Uploading Videos and Photos
7. Spend too much time using my account
7. Using Applications
8. Another account on different Social Networking Sites
8. Writing on wall
9. Information will be shared with unwanted people and can 9. Viewing Profiles
be used for social data mining 10. Checking News Feeds

35.  Maximum Respondents Feel Bad for the
following
Private Messaging
Maximum Respondents Feel Good
for the following
Like or +1 Brands and Organizations:
Maximum number of respondents say that
the Privacy and Security i.e. Reliability is
Moderate in Facebook .
Maximum Respondents Feel NO for the following
1. Hate or Racist Speech
2. I get too many emails, invitation and request from my account.
3. I don't feel safe on Social Networking Site.
4. I don't understand how to use my account on the Social Networking Site.
5. I don't find my Social Networking Site useful
6. Privacy and Security concerns relating to Account

36. GOOGLE +
 Maximum Respondents Feel No for the following
1. Misleading or Inappropriate Status
2. Sexually Explicit Content,
3. Get too many emails, invitation and requests
4. Don't feel safe on Social Networking Site
5. Don't understand how to use my account on the Social Networking Site
6. Don't find my Social Networking Site useful
Maximum number of respondents say that
the Privacy and Security i.e. Reliability is
Moderate in Google + .

37.  Maximum Respondents Feel Yes for the following
1. Do relate themselves well with the advertisement on their wall
2. The Advertisement that they have on their Google+ account do have an
impact on their choice of buying.
3. Hacking of Account
4. Spam and Scam
5. Hate or Racist Speech
6. Spend too much time using my account
7. Privacy and Security concerns
8. Have another account on different Social Networking Sites
9. Information will be shared with unwanted people and can be used for social
data mining

38.  Maximum Respondents Feel
Neutral for the following Maximum Respondents Feel Good
for the following
1. Games and Entertainment
2. Follow Celebrities
3. Uploading Videos and Photos 1. Email and Chat
4. Private Messaging 2. Add Family and Friends
3. Join Groups and Events
5. Checking News Feeds
4. Like or +1 Brands and
Organizations
5. Using Applications
6. Writing on wall
7. Viewing Profiles

39. THANK YOU
Name : Utsav Mahendra
Class : BBA 4502/09