Consumer satisfaction on Android and IOS

1. CONSUMER SATISFACTION ON
ANDROID AND iOS

2. COMPANY PROFILE
Apple Inc( iOS )
 Type :Public
 Industry :Computer Hardware and Software, Consumer Electronics
 Founded : April 1, 1967
 Founder : Steve Jobs
Steve Wozniak
Ronald Wayne
 Headquarters :California, US
 Revenue :US$ 108.249 billion (2011)
 Employees :60,400 (2011)
Source : http://en.wikipedia.org/wiki/Apple_Inc.

3. Google Inc( Android )
 Type :Public
 Industry :Internet, Computer software, Mobile OS
 Founded : September 4, 1998
 Founder : Sergey Brin
Larry Page
 Headquarters :California, US
 Revenue :US$ 37.905 billion (2011)
 Employees :33,077(2011)
Source : http://en.wikipedia.org/wiki/Google.

4. WHAT IS CONSUMER SATISFACTION
AND MOBILE OS??
 CONSUMER SATISFACTION is
Measure of how products and services
supplied by a company meet or surpass
consumer expectation. It is seen as a key
performance indicator within business.
 A MOBILE OPERATING SYSTEM
(mobile OS) is the operating system that
controls a Smartphone, tablet, PDA, or
other mobile device.

5. MAJOR COMPETITOR

6. RESEARCH METHODOLOGY
 RESEARCH OBJECTIVE
 To Find out the most popular features liked by the consumers for Android and iOS Operating
System.
 To Find out the limitation and problems faced by the consumers for both the Operating System.
 To Study Consumer Satisfaction of Android and iOS on the following basis:
 Overall Performance
 User Friendliness
 Stability
 Application and Games
 Multitasking
 User Interface
 Frequency of Hurdles
 Consumer Support Service
 Updation
 Durability

7. RESEARCH METHODOLOGY
 DATA COLLECTION
 PRIMARY DATA
A Structured Questionnaire was used as a way to collect Primary Data
in this Project Work.
 SECONDARY DATA
The main source of collecting secondary data in this project is Internet.

8. RESEARCH METHODOLOGY
 SAMPLING METHOD
In this project the Sampling method used is
Judgment Sampling
 SAMPLE SIZE
A Structured Questionnaire was used as the
Research Instrument. The sample size was 100.
 SCOPE OF STUDY
Research was limited to NOIDA only.

9. ANALYSIS

10. Overall Performance of Android Operating System
= 3.4
17
18
16
14
11
12 Very Satisfying
9 Satisfying
10
7 Neutral
8 6 Unsatisfying
6 Very Unsatisfying
4
2
0
Very Satisfying Satisfying Neutral Unsatisfying Very Unsatisfying

11. Overall Performance of iOS
= 3.16
16 15
14 13
12
9 Very Satisfying
10
Satisfying
8 7 Neutral
6
Unsatisfying
6
Very Unsatisfying
4
2
0
Very Satisfying Satisfying Neutral Unsatisfying Very
Unsatisfying

12. Rating of Android OS on different aspects
(User Interface) = 3.5
(Multitasking) = 2.52
(Applications) = 3.82
30
27 (Games) = 4.04
25
22
23 23 (Hurdles) = 2.74
19
20
17
(Updation) =3.74
15
15
14
11
10 10 Excellent
10
9 9
8 8 8 88 Good
7 7
6 6 Moderate
5 5
5
4 4 4 4
Bad
Very Bad
0
User Interface Multitasking Applications Games Frequency of Updation
Hurdles

13. Rating of iOS on different aspects
(User Interface)=3.64
(Multitasking) = 3.58
30
(Applications) = 4.04
27
(Games) = 3.44
25 23
21 21 (Hurdles) = 3.08
20
17 17 Excellent (Updation) =1.82
15 14 14 Good
13 13 13
12 12 Moderate
Bad
10 9 9
8 8 Very Bad
7
6 6
5 5 5
5 4
3 3 3
2
0
User Multitasking Applications Games Frequency of Updation
Interface Hurdles

14. Best Features of Android Operating System
20 19
18
15
16
14
Android Market
12
Voice Search
10 Smart Virtual Keyboard
8
Home Screen Customization
8
Live Folder
6 5 Others
4 2
2 1
0
Android Voice Search Smart Virtual Home Screen Live Folder Others
Market Keyboard Customization

15. Best Features of iOS
14
14
12
12 11
10
8 iMessage
6 iCloud
6 5
iBook
4 Twitter Integration
2 1 1 iOS Applications
Virtual Splitable Keyboard
0
Others

16. Limitation and Problems in Android Operating System
25
21
20
Hangs
15 Low Ram
11 Multitasking
Not Much Applications
10
7 7 Non Stable
Others
5 3
1
0
Hangs Low Ram Multitasking Not Much Non Stable Others
Applications

17. Limitation and Problems in iOS
18
18
16
14 13
12
Updation
10 Low Ram
8
Wifi Connectivity
8
Bluetooth Connectivity
6 5 Multiple Upload Functionality
4
Others
4
2
2
0
Updation Low Ram Wifi Bluetooth Multiple Others
Connectivity Connectivity Upload
Functionality

18. User Friendliness of Android Operating System
= 3.8
30
26
25
20
Excellent
Good
15 Moderate
Bad
10 10
Very Bad
10
5
5
0
Excellent Good Moderate Bad Very Bad

19. User Friendliness of iOS
= 3.3
20
20
18
16
14
13
Excellent
12
Good
10
9 Moderate
Bad
8
Very Bad
6
5
4
3
2
0
Excellent Good Moderate Bad Very Bad

20. Stability of Android Operating System
= 2.9
24
25
20
Excellent
15
Good
Moderate
9 Bad
10 8 Very Bad
7
5
2
0
Excellent Good Moderate Bad Very Bad

21. Stability of iOS
= 3.46
25 23
20
Excellent
15
Good
Moderate
10
Bad
10
7 Very Bad
6
4
5
0
Excellent Good Moderate Bad Very Bad

22. Durability of Android Operating System
= 2.98
25
21
20
Excellent
15
Good
Moderate
9 Bad
10
7 7 7 Very Bad
5
0
Excellent Good Moderate Bad Very Bad

23. Durability of iOS
= 3.82
30
27
25
20 Excellent
Good
15 Moderate
11 Bad
Very Bad
10
5 5
5
2
0
Excellent Good Moderate Bad Very Bad

24. Customer Support Service of Android Operating System
= 3.4
18 17 17
16
14
12 Excellent
Good
10
8 Moderate
8 Bad
6
Very Bad
6
4
2
2
0
Excellent Good Moderate Bad Very Bad

25. Customer Support Service of iOS
= 2.58
16 15
14
14
12 11
Excellent
10
Good
8 Moderate
Bad
6 5 5
Very Bad
4
2
0
Excellent Good Moderate Bad Very Bad

26. FINDINGS
 ANDROID
 Respondents have an Satisfying experience with Overall Performance
 In terms of User Interface, Maximum respondents have a Moderate experience.
 In terms of Multitasking, Maximum respondents have an Bad experience.
 In Applications aspect, maximum respondents have a Excellent Experience.
 According to the Survey, Games are rated as Excellent.
 Maximum Respondents say that the frequency of Hurdles is Bad
 In term of Updation, maximum respondents feel it is Good.
 User Friendliness of the Operating System according to the Respondents is Good.
 The Stability of the Android Operating System according to the respondents is
Moderate.
 The Durability of the Android OS is Moderate
 Customer Support Service Excellent and Moderate(Equally).

27.  Best Features
1. Android Market
2. Voice Search
3. Home Screen Customization
4. Smart Virtual Keyboard
5. Live Folder  Limitation and Problems
1. Hangs
2. Low Ram
3. Multitasking
4. Not much Applications

28. FINDINGS
 iOS
 Maximum number of Respondents say that they have an Satisfying experience with
the iOS Overall Performace.
 In terms of User Interface, Maximum respondents have a Good experience.
 In terms of Multitasking, Maximum respondents have an Excellent experience.
 In Applications aspect, maximum respondents have a Excellent Experience.
 According to the Survey, Games are rated as Good.
 Maximum Respondents say that the frequency of Hurdles is Good
 In term of Updation, maximum respondents feel it is Very Bad.
 The User Friendliness of the Operating System according to the Respondents is
Good.
 The Stability of the iOS according to the respondents is Good.
 The Durability of the iOS is Good according to the Respondents.
 In term of Customer Support Service, respondents say that it is Moderate.

29.  Best Features
1. iOS Application
2. iMessage
3. Virtual Splitable Keyboard
4. Twitter Integration
5. iBook  Limitation and Problems
6. iCloud
1. Updation
2. Bluetooth Connectivity
3. Multiple Upload Functionality
4. Wifi Connectivity
5. Low Ram

30. THANK YOU . . .