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Consumer satisfaction on Android and IOS

Consumer satisfaction on Android and IOS

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Consumer satisfaction on Android and IOS

  1. 1. CONSUMER SATISFACTION ONANDROID AND iOS
  2. 2. COMPANY PROFILEApple Inc( iOS ) Type :Public Industry :Computer Hardware and Software, Consumer Electronics Founded : April 1, 1967 Founder : Steve Jobs Steve Wozniak Ronald Wayne Headquarters :California, US Revenue :US$ 108.249 billion (2011) Employees :60,400 (2011) Source : http://en.wikipedia.org/wiki/Apple_Inc.
  3. 3. Google Inc( Android ) Type :Public Industry :Internet, Computer software, Mobile OS Founded : September 4, 1998 Founder : Sergey Brin Larry Page Headquarters :California, US Revenue :US$ 37.905 billion (2011) Employees :33,077(2011) Source : http://en.wikipedia.org/wiki/Google.
  4. 4. WHAT IS CONSUMER SATISFACTIONAND MOBILE OS?? CONSUMER SATISFACTION is Measure of how products and services supplied by a company meet or surpass consumer expectation. It is seen as a key performance indicator within business. A MOBILE OPERATING SYSTEM (mobile OS) is the operating system that controls a Smartphone, tablet, PDA, or other mobile device.
  5. 5. MAJOR COMPETITOR
  6. 6. RESEARCH METHODOLOGY RESEARCH OBJECTIVE  To Find out the most popular features liked by the consumers for Android and iOS Operating System.  To Find out the limitation and problems faced by the consumers for both the Operating System.  To Study Consumer Satisfaction of Android and iOS on the following basis:  Overall Performance  User Friendliness  Stability  Application and Games  Multitasking  User Interface  Frequency of Hurdles  Consumer Support Service  Updation  Durability
  7. 7. RESEARCH METHODOLOGY DATA COLLECTION  PRIMARY DATA A Structured Questionnaire was used as a way to collect Primary Data in this Project Work.  SECONDARY DATA The main source of collecting secondary data in this project is Internet.
  8. 8. RESEARCH METHODOLOGY SAMPLING METHOD In this project the Sampling method used is Judgment Sampling SAMPLE SIZE A Structured Questionnaire was used as the Research Instrument. The sample size was 100. SCOPE OF STUDY Research was limited to NOIDA only.
  9. 9. ANALYSIS
  10. 10. Overall Performance of Android Operating System = 3.4 17181614 1112 Very Satisfying 9 Satisfying10 7 Neutral 8 6 Unsatisfying 6 Very Unsatisfying 4 2 0 Very Satisfying Satisfying Neutral Unsatisfying Very Unsatisfying
  11. 11. Overall Performance of iOS = 3.16 16 15 14 13 12 9 Very Satisfying 10 Satisfying 8 7 Neutral 6 Unsatisfying 6 Very Unsatisfying 4 2 0 Very Satisfying Satisfying Neutral Unsatisfying Very Unsatisfying
  12. 12. Rating of Android OS on different aspects (User Interface) = 3.5 (Multitasking) = 2.52 (Applications) = 3.8230 27 (Games) = 4.0425 22 23 23 (Hurdles) = 2.74 1920 17 (Updation) =3.74 1515 14 11 10 10 Excellent10 9 9 8 8 8 88 Good 7 7 6 6 Moderate 5 5 5 4 4 4 4 Bad Very Bad 0 User Interface Multitasking Applications Games Frequency of Updation Hurdles
  13. 13. Rating of iOS on different aspects (User Interface)=3.64 (Multitasking) = 3.5830 (Applications) = 4.04 27 (Games) = 3.4425 23 21 21 (Hurdles) = 3.0820 17 17 Excellent (Updation) =1.8215 14 14 Good 13 13 13 12 12 Moderate Bad10 9 9 8 8 Very Bad 7 6 6 5 5 5 5 4 3 3 3 2 0 User Multitasking Applications Games Frequency of Updation Interface Hurdles
  14. 14. Best Features of Android Operating System20 1918 151614 Android Market12 Voice Search10 Smart Virtual Keyboard 8 Home Screen Customization 8 Live Folder 6 5 Others 4 2 2 1 0 Android Voice Search Smart Virtual Home Screen Live Folder Others Market Keyboard Customization
  15. 15. Best Features of iOS 14 14 12 12 11 10 8 iMessage 6 iCloud 6 5 iBook 4 Twitter Integration 2 1 1 iOS Applications Virtual Splitable Keyboard 0 Others
  16. 16. Limitation and Problems in Android Operating System25 2120 Hangs15 Low Ram 11 Multitasking Not Much Applications10 7 7 Non Stable Others 5 3 1 0 Hangs Low Ram Multitasking Not Much Non Stable Others Applications
  17. 17. Limitation and Problems in iOS 18181614 1312 Updation10 Low Ram 8 Wifi Connectivity 8 Bluetooth Connectivity 6 5 Multiple Upload Functionality 4 Others 4 2 2 0 Updation Low Ram Wifi Bluetooth Multiple Others Connectivity Connectivity Upload Functionality
  18. 18. User Friendliness of Android Operating System = 3.830 262520 Excellent Good15 Moderate Bad 10 10 Very Bad10 5 5 0 Excellent Good Moderate Bad Very Bad
  19. 19. User Friendliness of iOS = 3.3 2020181614 13 Excellent12 Good10 9 Moderate Bad 8 Very Bad 6 5 4 3 2 0 Excellent Good Moderate Bad Very Bad
  20. 20. Stability of Android Operating System = 2.9 242520 Excellent15 Good Moderate 9 Bad10 8 Very Bad 7 5 2 0 Excellent Good Moderate Bad Very Bad
  21. 21. Stability of iOS = 3.4625 2320 Excellent15 Good Moderate 10 Bad10 7 Very Bad 6 4 5 0 Excellent Good Moderate Bad Very Bad
  22. 22. Durability of Android Operating System = 2.9825 2120 Excellent15 Good Moderate 9 Bad10 7 7 7 Very Bad 5 0 Excellent Good Moderate Bad Very Bad
  23. 23. Durability of iOS = 3.82 30 27 25 20 Excellent Good 15 Moderate 11 Bad Very Bad 10 5 5 5 2 0 Excellent Good Moderate Bad Very Bad
  24. 24. Customer Support Service of Android Operating System = 3.418 17 17161412 Excellent Good10 8 Moderate 8 Bad 6 Very Bad 6 4 2 2 0 Excellent Good Moderate Bad Very Bad
  25. 25. Customer Support Service of iOS = 2.5816 15 141412 11 Excellent10 Good 8 Moderate Bad 6 5 5 Very Bad 4 2 0 Excellent Good Moderate Bad Very Bad
  26. 26. FINDINGS ANDROID  Respondents have an Satisfying experience with Overall Performance  In terms of User Interface, Maximum respondents have a Moderate experience.  In terms of Multitasking, Maximum respondents have an Bad experience.  In Applications aspect, maximum respondents have a Excellent Experience.  According to the Survey, Games are rated as Excellent.  Maximum Respondents say that the frequency of Hurdles is Bad  In term of Updation, maximum respondents feel it is Good.  User Friendliness of the Operating System according to the Respondents is Good.  The Stability of the Android Operating System according to the respondents is Moderate.  The Durability of the Android OS is Moderate  Customer Support Service Excellent and Moderate(Equally).
  27. 27.  Best Features 1. Android Market 2. Voice Search 3. Home Screen Customization 4. Smart Virtual Keyboard 5. Live Folder  Limitation and Problems 1. Hangs 2. Low Ram 3. Multitasking 4. Not much Applications
  28. 28. FINDINGS iOS  Maximum number of Respondents say that they have an Satisfying experience with the iOS Overall Performace.  In terms of User Interface, Maximum respondents have a Good experience.  In terms of Multitasking, Maximum respondents have an Excellent experience.  In Applications aspect, maximum respondents have a Excellent Experience.  According to the Survey, Games are rated as Good.  Maximum Respondents say that the frequency of Hurdles is Good  In term of Updation, maximum respondents feel it is Very Bad.  The User Friendliness of the Operating System according to the Respondents is Good.  The Stability of the iOS according to the respondents is Good.  The Durability of the iOS is Good according to the Respondents.  In term of Customer Support Service, respondents say that it is Moderate.
  29. 29.  Best Features 1. iOS Application 2. iMessage 3. Virtual Splitable Keyboard 4. Twitter Integration 5. iBook  Limitation and Problems 6. iCloud 1. Updation 2. Bluetooth Connectivity 3. Multiple Upload Functionality 4. Wifi Connectivity 5. Low Ram
  30. 30. THANK YOU . . .

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