DOMINO’S PIZZA MADE BY UTSAV MAHENDRA BBA 4502/09
OVERVIEW OF DOMINOS Dominos PizzaType Public Company (NYSE)Industry RestaurantsFounded Ypsilanti, Michigan, United States (June 10, 1960)Headquarters Ann Arbor, Michigan, United StatesArea served WorldwideKey people Tom Monaghan, Founder J. Patrick Doyle, CEOProducts Pizza, Breadsticks, Pasta, Chicken Wings, Desserts.Revenue $2.225 billion USD (2011)Employees 1,45,000Website www.dominos.com
About Domino’s Pizza• Founded in 1960 by Tom Monaghan• Second largest Pizza chain in US• 9000 corporate and franchised stores across 60 nations. And 306 stores in INDIA.• Domino’s outlet in India opened in 1996• Jubilant Food Works Limited, a Jubilant Bhartia Group company holds the Master Franchise rights for India, Nepal, Sri Lanka and Bangladesh• Revenue – 70 % from home deliveries – 30 % from OTC sales
About Domino’s Pizza• Entered India in 1996 through a franchise agreement with Vam Bhartia Corp.• First outlet was opened in Delhi.• Dominos had the largest network in the fast food segment in India- with 101 outlets across 40 cities.
Vision & Mission @ DOMINO’SVISION“Exceptional people on a mission to be the best pizza delivery company in the world”MISSION“Domino’s Pizza is the Pizza specialist who consistently delights the customer with great taste and choices in pizza with friendly, courteous team members providing prompt, safe delivery service”
Distribution @ Domino’sDough balls processed HUB AND SPOKEfrom wheat are sent to Frozen food sent at -18 MODEL withretail outlets in deg Celsius commissaries as hubsrefrigerated trucks
Inventory Management @ DOMINO’SITEM SHELF LIFEDough ball 5 daysMexican Wrap Base 3-4 daysCheese Dip 4-5 daysSeasoning and Toppings 4-5 daysOnion, Tomato, Capsicum 5 daysCheese Blend 4-5 days
Production Process @ DOMINO’S • Pizza Base • 470 prepared • Seasoning Fahrenheit Makeline OvenDoughTable • Cheese blend • Topping • Capacity of 5 applied pizzas at a time
Characteristics Of Services @ Domino’s•Intangibility: It is impossible for the service users to taste, feel, see, smell orpossess a service before they buy it.•Heterogeneity: People based services are susceptible to heterogeneity, orvariation in quality.•Perish ability: Unused service capacity of one time period cannot be stored foruse in future time periods.•Inseparability: The production of a service cannot be separated from itsconsumption by customers. Services are produced and consumedsimultaneously
Customer Service Making Belief that all Everyone is improvement Continuous meaningful expected tothrough team improvement at ideas are good give work and its base and must be suggestions on employee implemented regular basisempowerment
COMPETITION• Dominos compete against regional and local companies as well as ® national chains, Pizza Hut and Papa John’s .• We generally compete on the basis of product quality, location, image, service and price.• We also compete on a broader scale with quick service and other international, national, regional and local restaurants.• In addition, the overall food service industry in particular are intensely competitive with respect to product quality, price, service, convenience and concept.• The industry is often affected by changes in consumer tastes, economic conditions, demographic trends and consumers’ disposable income.
INTERNAL MARKETING EXTERNAL MARKETING• Young and enthusiastic team. • Home delivery specialist. • Dominos bring out the WOW effect.• Dominos vision. • Dominos serve its customers on time.• Bonus scheme incorporating profit. • Every order is hand-made.• Whats up Dominos sessionINTERACTIVE MARKETING• Dominos promises their customers safe and friendly services free of cost.• E home delivery.• Dominos heat wave.• Dominos Pizza strives to be the best pizza delivery company in the world.• Delivers more than just hot pizzas.
7P’S OF DOMINO’S• 7Ps –• Product• Price• Promotion• 4 Place• 5 People• 6 Process• 7 Physical Environment Traditional 4Ps extended to encompass growth of service industry
PRODUCT @ Domino’s• The very brand name ―Dominos adds value to the products available in the store.• The quality and the hygiene of the pizzas and the other add-ons are taken care of by the company or the franchisees by way of training to the employees.• Dominos also takes pride on the innovation of many new products and ideas.
Double Decadence • Virtual Store @ Domino’s• Double Decadence is created when two • To make take home pizza ordering more thin and crispy dough bases are convenient for the customers. sandwiched together with a layer of creamy cheese and herb sauce. • Dominos has designed an online service which features the customers favorites.• The pizza is then topped with vine ripened tomato sauce, mozzarella cheese and the • When the order online option is selected, customers; choice of toppings. the customer is taken to the order form.• Dominos Heat wave Bag: • And the customers has to enter the phone number and e-mail address has to be• Dominos Heat wave hot bag was entered. introduced in the year 1998. The Hot bags contain a heating mechanism that is • The customer can select the pizza and the warmed by using electromagnetic energy. size of it and also the customer has the option to create his/her own pizza and• This technology keeps the pizza oven-hot then pay for the food either online using a during the delivery. debit or a credit card or to opt for paying the amount to the person who delivers the
PRICE @ Domino’s• General perception prevails that pizza prices are expensive and cannot be afforded by many, but Dominos pizza prices will make you think twice about that statement.• Dominos also provide lots of offers and deals that give your much discounted pizza prices.• First off, customers can get Pizza mania pizzas for prices as low as Rs. 39/- which no other pizza chain offers in the country.• The regular size Simply Veg pizzas start from Rs. 60/- onwards and they have pizzas up to around Rs. 500/- .• Dominos caters to all price ranges so that customers can always find a pizza price that fits their pocket.
PHYSICAL EVIDENCE @ DOMINO’S• Logo• Simple Parking space• Good Infrastructure• Use of Modern Technology Equipments.• Clean and Friendly Services.
PROCESS @ DOMINO’S• Self service system.• Hungry Hotline Facility.• Keep in mind the health and hygiene.• Dominos Pizza India also boasts about its commitment to serve its customers on time by implementing the "30 MINUTES OR FREE" service commitment.• Dominos constantly strives to develop products that suit the tastes of its customers,• Dominos believes strongly in the strategy of Think Local and Act Regional.
PEOPLE @ DOMINO’S• Recruiting young, enthusiastic and dedicated employees.• Appropriately trained for delivering the service.• Personality development and grooming sessions.• Provide them with various facilities such as medical help, consultation, traveling facilities, perks and bonuses.• Team members are recognized and rewarded based on ability and merit for their contributions
PLACE @ DOMINO’S• Dominos Pizza stores are established in almost 50 countries and they have got more than 8,000 stores worldwide.• The Dominos stores are centrally located and in a manner convenient for the people to walk in and also convenient for the deliverers to do their job.• The distribution channel followed by the company is mostly through takeaways, telephone ordering and online ordering.• The pizzas are delivered by way of scooters at their door step.• In order to maintain the quality of the pizzas, they are carried in a heat wave bag so that they can deliver hot and tasty pizzas to their customers
PROMOTION @ Domino’s• Pizza Order Discount: Dominos offers its customers a number of discount and other promotions on purchasing Dominos pizza.• Dominos start providing coke/fanta/sprite as per their contract with Coca Cola Limited.• Dominos started pizzas mania which start from Rs 39 and we get the toping according to our choice.• Web coupons available at web site www.dominos.co.in• Discounting coupons are being provided with every item purchased.• New schemes at regular interval of time according to the taste of the INDIAN customer