Speech On the Design And Product Development By Sandra Draskovich of Orchlon School.

1. DESIGN AND PRODUCT DEVELOPMENT
THOUGHTS ON CREATIVITY, FREEDOM,
ORIGINALITY, PROCESS AND BUSINESS
SANDRA DRASKOVIC, M.ARCH
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2. DESIGN is a road or a strategic approach in order to achieve a unique goal as a solution to a particular problem or a design brief.
DESIGN is a creative process which fosters future innovations and inventions.
DESIGN has evolved from a narrow discipline dealing with the form and function of products into a major new approach to developing anything from jewelry to business models.

4. DESIGN IS ABILITY TO STAY IN A ZONE WHERE YOU DON’T KNOW WHAT IS GOING TO HAPPENED NEXT, TO EXPAND CAPACITY TOWARD UNCERTAINTY, WILLING TO CHASE DOWN IDEAS AND TO UNDERSTAND THAT NOT ALL GOING TO LEAD SOMEWHERE, BUT THE EXPERIENCE OF PURSUING IDEAS WILL INFLUENCE THE NEXT STEP. JULIE BURNSTEIN, AUTHOR
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5. INSPIRATION IS FOR AMATEURS, THE REST OF US JUST GET TO WORK. CHUCK CLOSE, ARTIST GENIUS IS 1% INSPIRATION AND 99% PERSPIRATION.” THOMAS EDISON, INVENTOR
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6. NOTHINGS IS ORIGINAL. I DON’T THINK THERE IS ANY CREATING WITHOUT BEING INFLUENCED BY OTHER WORK BY OTHER PEOPLE. IT CAN'T JUST COME FROM NOWHERE. WE SHOULD LET GO OF THIS ROMANTIC NOTION OF ORIGINALITY. KIRBY FERGUSON, FILM MAKER
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7. INNOVATION IN DESIGN THROUGH COPY / TRANSFORMATION / COMBINATION THE REMIX TECHNIQUE BY KIRBY FERGUSON, FILM MAKER

10. TELL ME A STORY ... WE’RE ALWAYS LOOKING TO COMMUNICATE THE STORIES OF HOW A DESIGN SOLUTION EMERGED OVER TIME, HOW THE FINAL SOLUTION COMMUNICATES THE DESIGNER’S INTENT AND ALSO THE CLIENT’S NEEDS. GREGORY WALKER, PRINCIPLE AT HOUSER WALKER ARCHITECTURE FIRM OF ATLANTA.
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11. WHAT ON EARTH IS THIS?

12. ONCE UPON A TIME ...

15. DESIGN PROCESS IS MORE IMPORTANT THAN THE RUSH TO PRODUCE A “CLEVER”, “ORIGINAL”, “CREATIVE”, “NEVER-SEEN-BEFORE” SOLUTION. 0. AN IDEA 1. PREPARATION 2. INCUBATION 3. ILLUMINATION 4. ITERATION 5. VERIFICATION 6. COLLABORATION

16. DESIGN MODEL: LINEAR, EXECUTIVE, CLOSED start point – end point “one size fits” all solution cause and effect content solution
DESIGN BRIEF
DESIGN PROCESS
PRODUCT
CAUSE OR WHY
CONTENT
EXPECTED
SOLUTION

17. DESIGN MODEL: NON-LINEAR , OPEN-END conscious + unconscious out of box experiment abstract + lateral thinking extraordinary solution
design
brief
rethinking
brief
analysis
Information research
mind
mapping
concept
development
innovation
design
solution

19. CAN YOU SEE THE VOIDS? CAN YOU RECOGNIZE THE PROBLEMS? CAN YOU SEE WHAT NOBODY CAN SEE? CAN YOU SENSE THE NEED? CAN YOU HEAR THE VIBES? DO YOU LIKE TO COMPETE?
0
AN IDEA

20. IRENA KILIBARDA, SERBIAN DESIGNER
TABLE T

21. WARNING CONE
RED DOT AWARD 2014
DESIGNERS: MA YUNG CHUANG, HUANG KUEI YA

22. WHEN WE NEED TO SOLVE A PROBLEM THAT REQUIRES CREATIVITY. CREATIVITY IS A WAY OF OPERATING, A HABIT OF A MIND, NOT A TALENT.
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PREPARATION

23. ANA KRAS,
YOUNG SERBIAN DESIGNER

24. ANA KRAS,
BONBON LAMP

25. ANA KRAS,
BONBON LAMP - INSPIRATION

26. BE INDECISIVE. STEP BACK. DELAY DECISIONS UNTIL THE MOMENT THEY MUST BE MADE. THERE IS NO VALUE IN A DECISION ITSELF.
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INCUBATION

28. ALL INFORMATION FROM THE PREPARATION AND INCUBATION STAGE COLLIDE TOGETHER AND YOU’VE REACH THE STAGE OF “OMG THAT’S AN IDEA” BUT YOU ARE NOT DONE YET.
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ILLUMINATION

31. SANDRA DRASKOVIC,
SERBIAN DESIGNER

32. SANDRA DRASKOVIC,
SCHNEIDER SHOWROOM

33. SANDRA DRASKOVIC,
SCHNEIDER SHOWROOM

34. SANDRA DRASKOVIC,
SCHNEIDER SHOWROOM

35. REPEATING A PROCESS WITH
THE AIM OF APPROACHING A DESIRED SOLUTION IS ALSO KNOWN AS A REVISION. SOMETIMES THIRD REVISION IS A FINAL SOLUTION. OVERCOME IT.
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ITERATION(S)

36. TUGULDUR TOV

37. CONCEPT 1
GLOBAL IDEAS,
TUGULDUR TOV SHOPPING CENTER

38. CONCEPT 2
GLOBAL IDEAS,
TUGULDUR TOV SHOPPING CENTER

39. CONCEPT 3
GLOBAL IDEAS,
TUGULDUR TOV SHOPPING CENTER

40. CRAFTING THE MESSAGE BY USING CRITICAL AND COGNITIVE THINKING. BY COGNITIVE I MEAN ALL MENTAL OPERATIONS INVOLVED IN RECIEVING, EDITING, PROCESSING INFORMATION.
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VERIFICATION

41. SANDRA DRASKOVIC
HIGH RISE BUILDING, JEAN NOUVEL

43. CULTURE/FAITH
PATTERNS/MOTIVES
CALIGRAPHY
LIFE STYLE AND BEHAVIOR PATTERNS

44. CONTEXT AND NATURE
PATTERNS
MATERIALS
POROUS-LASER-CUT

45. SANDRA DRASKOVIC
INFO DESK DESIGN, DOHA, QATAR

46. SANDRA DRASKOVIC
INFO DESK DESIGN, DOHA, QATAR

47. SANDRA DRASKOVIC
INFO DESK DESIGN, DOHA, QATAR

48. SANDRA DRASKOVIC
INFO DESK DESIGN, DOHA, QATAR

50. SANDRA DRASKOVIC
INFO DESK DESIGN, DOHA, QATAR

51. HOTEL IS INNER AND OUTER WHIRLPOOL ON ISLAND”

52. THE CORE

53. THE STRUCTURE

54. THE ENVELOPE

55. THE WHIRLPOOL

56. SANDRA DRASKOVIC
HOTEL AND RESORT ON DANUBE RIVER

57. SANDRA DRASKOVIC
HOTEL AND RESORT ON DANUBE RIVER

58. SANDRA DRASKOVIC
HOTEL AND RESORT ON DANUBE RIVER

59. INFORMATION ERA AND SOFTWARE TOOLS WE HAVE AVAILABLE BROUGHT US INTO THE COMPLEXITY OF THE WORLD THAT TRASCEND AND CHALLENGE THE LIMITS AND EXPERIENCES OF LONE CREATOR.
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COLLABORATION